Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Communicate
Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use to boost conversions while reducing CPA.
CONTENT TYPE: Podcast | TOPIC: Demand Generation | ELEMENT: Communicate
Michelle Cirocco, head of global marketing at demand generation company Televerde, shares how the company trains female inmates as sales professionals, and why it hosted the first TEDx event held inside an Arizona correctional facility.
CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management
Your customer service team is either helping you retain customers... or it's helping you lose them. By overcoming these three challenges of customer service, you can give your customers better experiences and outshine competitors.
CONTENT TYPE: Webinar | TOPIC: Advertising & Promotions | ELEMENT: Communicate
Let's face it: Facebook advertising is hard. But if you're a B2B marketer, it can be a winning part in your marketing mix… if you do it right. First, use this social platform to understand customer and prospect needs. Next, implement targeted ad campaigns that meet your goals. We'll show you how.
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Communicate
Pinterest is still somewhat of a mystery to many marketers, but it can be a useful platform if that's where your audience is. Here are some ways to make sure your pinning is winning.
Bot Academy and Mixergy founder Andrew Warner chats with Kerry O'Shea Gorgone of MarketingProfs about how chatbots can enhance your marketing efforts.
CONTENT TYPE: Course | TOPIC: Content | ELEMENT: Communicate
Get all your ducks in a row (and all your assets in place) before you launch your content marketing campaign. The key is to take two steps most marketers completely miss. Take them, and you'll dramatically increase your reach and improve your results.
CONTENT TYPE: Course | TOPIC: Account-Based Marketing | ELEMENT: Communicate
Developing an account-based marketing campaign is different from developing a traditional marketing campaign. With ABM, you are likely to create multiple campaigns for one target account, because clear communication across accounts is crucial to your success.
CONTENT TYPE: Course | TOPIC: Email | ELEMENT: Communicate
Email marketing campaigns have a lot of moving parts. Multiple messages. Segmented lists. Automation. It can be overwhelming. But it doesn't have to be. Get a firm grip on those moving parts (and understand how they work best together), and take your email campaigns to a new level of success.
CONTENT TYPE: Course | TOPIC: Demand Generation | ELEMENT: Communicate
Communication is the heart of marketing. Make sure your hard work you've done is memorable and useful to your audience. See to it that your demand generation programs and campaigns get out the door, successfully. And what's more, that they rally people around your ideas.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Communicate
To reach more customers at the right time in the right channels, marketers need to adapt messages for the different niche mediums and channels customers use during key parts of the customer journey.
CONTENT TYPE: Chart | TOPIC: Customer Loyalty | ELEMENT: Communicate
Online shoppers say the thing they value most in their favorite retailer or brand is trustworthiness, according to recent research from Smart Assistant and Researchscape.
CONTENT TYPE: Chart | TOPIC: Email | ELEMENT: Communicate
Consumer engagement with brand emails increased in the first quarter of 2018 thanks to fewer messages in inboxes, according to recent research from Yes Lifecycle Marketing.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Communicate
If the all the recent anti-spam legislation has you feeling hesitant about sending emails, fear not. Newsletters are still one of the most effective ways to reach your B2B audience. Here are some tips to get excellent results.
CONTENT TYPE: Chart | TOPIC: Search | ELEMENT: Communicate
Google and Facebook dominate referral traffic to all types of online content, but the proportion of visits driven by each varies significantly by topic, according to recent research from Parse.ly.
CONTENT TYPE: Podcast | TOPIC: Social Media | ELEMENT: Communicate
Musician, marketing expert, speaker, and author Damian Keyes shares social media insights from his experience building a $60 million business in the music industry. He also discusses his new book, The Rule-Breaker's Guide to Social Media.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Communicate
Less time scheduling social posts means more time creating great social content. Here are some tricks for creating an efficient scheduling process and three tools that can help you get your content seen.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Communicate
There is a significant disconnect between what marketers post to social media and what consumers want to see brands post, according to recent research from Sprout Social.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Communicate
CONTENT TYPE: Infographic | TOPIC: Marketing Technology | ELEMENT: Communicate
Chatbots are the way of the future, but they're helpful only if they're cost-effective. Check out this infographic to see how to calculate the ROI of your chatbot program.
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