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  • MarketingProfs B2B Forum

    Featured

    CONTENT TYPE: Featured | TOPIC: Events | ELEMENT: Multiple

    The premier conference for multi-disciplinary B2B marketers and marketing teams, featuring 60+ sessions, 3 keynotes, 6 full-day workshops, and creative networking. October 16–18, Gaylord National Resort, Washington, DC. Save $200 through August 23.

  • Account-Based Marketing

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Account-Based Marketing | ELEMENT: Multiple

    A well-executed account-based marketing campaign gives you an edge over the competition. With deep insights into the needs and pain points of key decision-makers at your target accounts, you're able to deliver highly relevant, exceptionally personalized experiences that close the big sales.

  • Buyer-Centric Demand Generation

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Demand Generation | ELEMENT: Multiple

    Buyer-centric demand generation is all about putting your customer first. Simple enough, if done right. But to do it right requires setting aside time for planning, the careful creation of assets for your campaign, a good understanding of multi-channel customer engagement, and a data-driven mindset. Not so simple.

  • Email Marketing Campaign Management

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Email | ELEMENT: Multiple

    Email marketing campaigns have the potential to deliver an off-the-chart return on investment. In this learning path you'll find everything you need to run a successful email campaign from start to finish. You'll also learn how to analyze each campaign to improve your future results.

  • Content Marketing Campaign Management

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Content | ELEMENT: Multiple

    More leads. More conversions. More revenue. You want it all. You deserve it all. Welcome! You've come to the right place. Here you'll learn how to plan, launch, and optimize a content marketing campaign that doesn't just deliver results... it absolutely delights your audience. A well-executed content marketing campaign puts you in front of those who otherwise wouldn't have found you. Let's go.

  • Storytelling Summit for Marketers

    Event

    CONTENT TYPE: Event | TOPIC: Content | ELEMENT: Communicate

    Whether you see story opportunities everywhere or struggle with adopting a more narrative approach to content, the 12 sessions in our 2019 Storytelling Summit for Marketers (live kickoff keynote September 10) will help you shift from writing features and benefits copy to creating compelling narratives that inspire a genuine connection with your audience.

  • Boring Presentations? Apply Content Marketing Principles to Level-Up Your Presentation Game

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

    You've likely sat through dozens of terrible presentations—and you're right to feel you were robbed of your time. Avoid subjecting your own audiences to the same fate with your own presentations: Apply these content marketing principles to create and deliver stellar presentations.

  • The Ultimate LinkedIn Cheat Sheet: 2019 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Management | ELEMENT: Create

    Only about half of LinkedIn users have a complete profile; yet, those who have a complete, optimized profile are about 40 time more apt to receive a job opportunity via LinkedIn. For all you need to know to create a highly optimized LinkedIn profile, check out this infographic.

  • How Consumers Discover New Retail Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Plan

    Word-of-mouth recommendations remain the top way consumers discover new retail brands, according to recent research from Yes Marketing.

  • Three Proven Strategies for Engaging Millennial and Gen Z Customers

    Article

    CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Create

    Considering the $350 billion combined spending power of Millennials and Gen Z, brands have made it a priority to reach them, motivate them, and inspire loyalty among them. But how? Here's what a panel of experts from Facebook, Airbnb, Lyft, Ellevest, and InterQ Research suggested marketers do.

  • The Digital Marketer's Omnichannel Struggle Is Real [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Communicate

    Most marketers want to deliver consistent omnichannel experiences, but 4 out of 10 still struggle with launching integrated campaigns across channels. This infographic highlights marketers' key omnichannel challenges and needs. Take a look.

  • Do Employees Get the Brand Story Right?

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Communicate

    Although most companies have defined and crafted a brand story, senior executives are not sure whether the value proposition is conveyed accurately by employees to potential customers, according to recent research from FocusVision and InnerView.

  • Data Enrichment for Email: Five Things You Need to Do

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email | ELEMENT: Communicate

    Most marketing is already driven by data that enhances the customer experience. But not all email marketers are fully utilizing that data to enrich their messages and achieve their business objectives. Get started with these five ideas from our sponsor, Mapp.

  • Marketing in Controversial Markets: How to Build Trust

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

    Marketing controversial products or services—such as cannabis and cosmetic surgery—involves more than following rules and regulations. The legal and ethical landscape in those markets is dynamic, continually creating hurdles and challenges for marketers. Here are five marketing strategies to help educate consumers and build trust in controversial markets.

  • How Connected Devices Are Reshaping Consumer Behavior in 2019 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Technology | ELEMENT: Strategy

    Consumer behavior is continually evolving, both adapting to and influencing our permanently connected world. How can marketers—and, more broadly, businesses—keep up with the pace of change and evolving consumer behavior?

  • How to Recover From Email Marketing Mistakes

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Email | ELEMENT: Communicate

    Unless your email processes are sheer perfection, you're bound to experience an error from time to time. But when should you let it go, and when should you acknowledge the mistake or enact wider damage control? Here's a foolproof framework from Litmus for assessing and tackling email mistakes.

  • Interactive Emails: Understanding the Trend

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Email | ELEMENT: Create

    Is your brand using the power of interactive emails to make them more engaging and effective? It's a hot trend and one you shouldn't ignore—but if you're not sure where to start, or how to make interactivity work for your brand, this guide is for you. Sponsored by Litmus.

  • Using Data & Analytics to Drive ABM Success

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing | ELEMENT: Plan

    To be successful in ABM efforts, leaders must embrace precision with data and analytics so they can make quicker, more confident decisions that positively impact the buying cycle. Sponsored by Dun & Bradstreet.

  • What 4.7 Billion Interactions Reveal About Customer Experience: Mark Smith of Kitewheel on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Technology | ELEMENT: Communicate

    Mark Smith of Kitewheel shares research findings from the 2019 State of the Customer Journey report, and explains how the data reveal B2B as the biggest growth sector in customer journey management.

  • Interactive Content and the Future of Live TV

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy

    Fortnite's live performances and Netflix's new ventures are evidence that younger audiences' expectations of content are changing: They don't want to just watch it, they want to experience it. What will be the next way to grab mass audiences' precious time and attention?