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  • Amanda Holmes, CEO of Chet Holmes International, explains how to use your automation efforts in combination with human interactions to achieve the best possible results.

  • For successful growth marketing, PR, and promotions, today's marketers need digital tools, including browser extensions, to bring their marketing communications strategy to life. Check out these top digital tools and Chrome extensions.

  • Personalization is powerful: It improves customer experience, it increases brand loyalty, it drives revenue, and it promotes creative consistency across marketing channels. Check out this infographic on the power, potential, and process of personalization.

  • What can you really achieve with a solid email marketing strategy? What is a realistic email goal for your business? This article walks you through four real-world examples of businesses that set goals and used email to achieve them.

  • You haven't heard from them in a while, and they don't respond to your messages like they used to... Is this a break-up? Sometimes, you just have to remind your subscribers of the good thing you had going. That's why the re-engagement email is so important.

  • Even when you create a great piece of content, it might never be seen if it's not promoted and shared. Promotion is critical to the success of your content strategy, in general. To ensure your content gets seen and generates leads, use these 10 unpaid, organic content-promotion tactics.

  • Wish you could implement and maintain personalization efforts that actually pay off and make a difference? We'll show you how. Sponsored by Jahia and Altola.

  • Nearly 30% of Americans, that's some 70 million people, regularly listen to at least one podcast. For any business, that's a huge opportunity to tap into a market hungry for content, especially in niche areas of interest. Your podcast audience is waiting for you...

  • Digital experiential technologies are redefining everyday processes and influencing a variety of industries, from retail to real estate. See how retailers can harness AR and VR to propel their marketing initiatives, enhance the shopper experience, and drive sales.

  • Your welcome emails set the tone for the relationship with your subscribers. If recipients come to know, like, and trust you, they're more likely to open, click, and buy from your future emails. Here are five elements of a welcome email series that'll tip the scales in your favor when you're ready to promote your offers.