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CONTENT TYPE: Chart | TOPIC: Events
Marketers have much more faith in their ability to run effective in-person events compared with virtual and hybrid events, according to recent research from the CMO Council and Cvent.
CONTENT TYPE: Article | TOPIC: Content
As a marketer, you produce your content, you post it, you amplify it, and you're done, right? Not so fast. There's more. Gathering content intelligence improves the value, personalization, and overall effectiveness of your marketing. Here's how.
CONTENT TYPE: Infographic | TOPIC: Social Media
The metaverse—the concept of social interactions occurring in virtual worlds—is all the rage with tech companies. But what do people actually think of it?
CONTENT TYPE: Chart | TOPIC: Branding
TikTok had the biggest jump in brand value among major global brands in 2021, according to recent research from Brand Finance.
CONTENT TYPE: Chart | TOPIC: Social Media
Although LinkedIn is the most used social network by B2B firms, marketers say Twitter delivers the most engagement, according to recent research from Sagefrog.
CONTENT TYPE: Article | TOPIC: Management
Rapid changes in revenue operations, revenue intelligence, and sales engagement can be confusing for marketers who are focused on content value. That's because their teams have incomplete data. Here's what's missing.
To find out how adding "link in bio" to Instagram post captions impacts engagement, Socialinsider analyzed 78,662,277 Instagram posts from 92,724 brand pages.
CONTENT TYPE: Infographic | TOPIC: Search
This piece covers the ten most influential updates that Google made to its search algorithm in 2021 in chronological order.
CONTENT TYPE: Article | TOPIC: Search
If you're not yet using Google Search Console Insights to improve your SEO, it's time to start. More than just an analytics dashboard, GSCI answers specific SEO questions; best of all, it's completely free.
CONTENT TYPE: Infographic | TOPIC: Content
Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year, according to a recent infographic from Search Engine Journal.
This infographic from Visual Capitalist explores the biggest social platforms, as measured by monthly active users (MAUs).
Global consumers say Google is the most 'simple' brand in the world, with experiences that are easy to understand, transparent, and honest, according to recent research from Siegel+Gale.
CONTENT TYPE: Chart | TOPIC: Mobile
People say the top reasons they opt out of notifications from brands' mobile apps are because messaging is too frequent and because the notifications are not relevant, according to recent research from Airship.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
So much of marketing is data-driven. But what makes data high-quality, and what are the advantages of vetting the data you use? This article covers the basics.
CONTENT TYPE: Chart | TOPIC: Email
Most Americans say they believe that email newsletters are a good way for brands to communicate with their customers, but also that those newsletters are sometimes manipulative, according to recent research from Storydoc.
Businesses with large followings on Instagram more than doubled their use of the social network's stories feature in 2021, according to recent research from Socialinsider.
CONTENT TYPE: Sponsored Article | TOPIC: Career Management
US starting salaries for professional occupations are expected to increase an average of 3.8% in 2022, with "digital marketing specialist" roles among the Top 10 most in-demand, according to the 2022 Salary Guide From Robert Half.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
The rise of new channels such as Connected TV and technologies such as voice search have moved advertising in new directions. This article covers five major trends in ad tech today and what advantages they give to businesses.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, and further growth in spend is expected in 2022, according to recent research from WARC.
Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network.
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