Which metrics should chief marketing officers be following closely? Because so many insights are available, picking just a few to concentrate on can be challenging.

To help senior marketers decide what to focus on, DiGGrowth created an infographic (below).

It covers the five key metrics every CMO should be tracking according to DiGGrowth: return on investment, customer acquisition cost, conversion rates, customer lifetime value, and social media reach and engagement.

The infographic explains what each metric is, why it matters, and how to boost it.