Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
Data analysis does not exist in a vacuum; it is conducted by analysts who bring their inherent subjectivity to the process. It's time to acknowledge that and only then proceed to determine which metrics to track with holistic analytics.
CONTENT TYPE: Chart | TOPIC: Metrics & Measurement
Only 17% of marketers say their firm measures customer lifetime value (LTV) very well or extremely well, according to recent research from the CMO Council and Deloitte Digital.
CONTENT TYPE: Infographic | TOPIC: Email
Did you know that 87% of organizations use email to distribute content? That's just one of data points related to email marketing covered in a recent infographic from EmailToolTester.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Marketing budgets at large businesses have dropped significantly relative to revenue in 2021, according to recent research from Gartner.
CONTENT TYPE: Chart | TOPIC: Social Media
Marketers and consumers differ in what they believe makes a brand best-in-class on social media, according to recent research from Sprout Social.
Sales deals that are won tend to have shorter time frames than lost deals, more email communication, more meetings, and more stakeholder involvement, according to recent research from People.ai.
CONTENT TYPE: Sponsored Article | TOPIC: Search
Link-building is necessary for SEO, and a dynamic backlink management strategy will elevate your site in the eyes of Google. Here are four ways to make your backlink management dynamic.
CONTENT TYPE: Article | TOPIC: Public Relations
Many PR agencies measure campaign success only by the volume of media engagements, but there's much more to marcomms success than that. Learn about the three best metrics for measuring PR campaigns.
CONTENT TYPE: Chart | TOPIC: Content
Emails sent during the middle of the workweek tend to drive the most webinar registrations, according to recent research from ON24.
CONTENT TYPE: Infographic | TOPIC: Career Management
Fully 62% of hiring managers say they always check job applicants' social media accounts, and 29% say they sometimes do.
CONTENT TYPE: Chart | TOPIC: Career Management
Most sales professionals say salespeople are underappreciated in the business world, though more have been feeling appreciated since the onset of the COVID-19 pandemic, according to recent research from Pipedrive.
CONTENT TYPE: Article | TOPIC: Social Media
Clubhouse is the hot new audio social media app that has everyone talking—literally. But its increased popularity has come with some concerns about access and accessibility. Learn more in this article.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
People of all ages have the most favorable impressions of television and email advertising, according to research from GWI.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Did you know that 77% of B2B buyers don't talk to a salesperson until they have done their own research? That's one of the data points covered in this infographic from Growth Strategies 101.
Most people say their perception of a company changes when they notice that it has made a grammar mistake, according to recent research from Tidio.
CONTENT TYPE: Chart | TOPIC: Branding
Americans say Patagonia, Honda, and Moderna have the best reputations among high-profile companies, according to recent research from The Harris Poll and Axios.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
If you've ever wondered what gets a new product adopted quickly, look no further than late-night infomercials. Their use of a marketing formula contains lessons every marketer can learn from.
CONTENT TYPE: Article | TOPIC: Content
Content marketing is inherently a long-term, cumulative investment; a single piece of content won't likely lead to a sales increase. That makes it hard to measure ROI. But hard doesn't mean impossible. Here's how you can measure your content marketing.
CONTENT TYPE: Infographic | TOPIC: Management
With hiring picking up in the United States, why are some job seekers not accepting offers? According to recent research from Talroo, various forces are influencing those decisions.
CONTENT TYPE: Article | TOPIC: Marketing Technology
Digital marketing has moved toward strategies that provide quantifiable returns on spending. But B2B companies have long sales cycles, and Google Analytics alone is not sufficient to determine attribution and ROI. You need closed-loop analytics.
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