Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Featured | TOPIC: Events | ELEMENT: Multiple
The premier conference for multi-disciplinary B2B marketers and marketing teams, featuring 60+ sessions, 3 keynotes, 6 full-day workshops, and creative networking. October 16–18, Gaylord National Resort, Washington, DC. Save $400 through 11:59pm ET on June 21.
CONTENT TYPE: Learning Path | TOPIC: Account-Based Marketing | ELEMENT: Multiple
A well-executed account-based marketing campaign gives you an edge over the competition. With deep insights into the needs and pain points of key decision-makers at your target accounts, you're able to deliver highly relevant, exceptionally personalized experiences that close the big sales.
CONTENT TYPE: Learning Path | TOPIC: Demand Generation | ELEMENT: Multiple
Buyer-centric demand generation is all about putting your customer first. Simple enough, if done right. But to do it right requires setting aside time for planning, the careful creation of assets for your campaign, a good understanding of multi-channel customer engagement, and a data-driven mindset. Not so simple.
CONTENT TYPE: Learning Path | TOPIC: Email | ELEMENT: Multiple
Email marketing campaigns have the potential to deliver an off-the-chart return on investment. In this learning path you'll find everything you need to run a successful email campaign from start to finish. You'll also learn how to analyze each campaign to improve your future results.
CONTENT TYPE: Learning Path | TOPIC: Content | ELEMENT: Multiple
More leads. More conversions. More revenue. You want it all. You deserve it all. Welcome! You've come to the right place. Here you'll learn how to plan, launch, and optimize a content marketing campaign that doesn't just deliver results... it absolutely delights your audience. A well-executed content marketing campaign puts you in front of those who otherwise wouldn't have found you. Let's go.
CONTENT TYPE: Online Forum | TOPIC: Account-Based Marketing | ELEMENT: Plan
Account-Based Marketing sounds great, right? You just customize your campaigns for targeted leads, and then wait for your bottom line to sizzle. If only it were that simple.... Join us in August for the scoop on ABM segmentation, personalization, and more.
CONTENT TYPE: Online Forum | TOPIC: Content | ELEMENT: Plan
Do you ever wish you had a secret content-marketing sauce? If only you could create the most valuable, personalized content at scale. Join us for the scoop on the latest neuroscience of marketing, integrated content strategies, and more. Sponsored by Uberflip.
CONTENT TYPE: Guide/Report | TOPIC: Social Media | ELEMENT: Analyze
In today's always-on, social media world, it can seem impossible to keep up with mentions, trends, and other data you need to follow. Could a monitoring tool help you? Sponsored by YouScan.
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Strategy
"Artificial intelligence": you've heard the term, you know it's a trend, you know you're "supposed" to be using it... But if you were asked to explain in a few short sentences what it means for marketers, could you do it? If not, then you've found the right article.
CONTENT TYPE: Sponsored Article | TOPIC: Events | ELEMENT: Analyze
"Event intelligence" is the latest buzzword in the meeting and event industry, and there are a lot of questions surrounding it, such as how exactly it helps planners and marketers, what technologies come into play, and even what event intelligence is. This article sheds some light.
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