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  • Account-Based Marketing: The Art of the Start

    Featured

    CONTENT TYPE: Featured | TOPIC: Account-Based Marketing | ELEMENT: Multiple

    In the race to drive growth and retention, nothing beats account-based marketing for engaging key accounts. But there are hurdles. This e-book, The Art of the Start, gives you tips and advice from sales and marketing leaders who have successfully executed their own ABM campaigns. Download the e-book. Sponsored by Dun & Bradstreet.

  • Account-Based Marketing

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Account-Based Marketing | ELEMENT: Multiple

    A well-executed account-based marketing campaign gives you an edge over the competition. With deep insights into the needs and pain points of key decision-makers at your target accounts, you're able to deliver highly relevant, exceptionally personalized experiences that close the big sales.

  • Buyer-Centric Demand Generation

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Demand Generation | ELEMENT: Multiple

    Buyer-centric demand generation is all about putting your customer first. Simple enough, if done right. But to do it right requires setting aside time for planning, the careful creation of assets for your campaign, a good understanding of multi-channel customer engagement, and a data-driven mindset. Not so simple.

  • Email Marketing Campaign Management

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Email | ELEMENT: Multiple

    Email marketing campaigns have the potential to deliver an off-the-chart return on investment. In this learning path you'll find everything you need to run a successful email campaign from start to finish. You'll also learn how to analyze each campaign to improve your future results.

  • Content Marketing Campaign Management

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Content | ELEMENT: Multiple

    More leads. More conversions. More revenue. You want it all. You deserve it all. Welcome! You've come to the right place. Here you'll learn how to plan, launch, and optimize a content marketing campaign that doesn't just deliver results... it absolutely delights your audience. A well-executed content marketing campaign puts you in front of those who otherwise wouldn't have found you. Let's go.

  • Measurement & Analytics Virtual Conference

    Virtual Conference

    CONTENT TYPE: Virtual Conference | TOPIC: Metrics & Measurement | ELEMENT: Analyze

    One online event, three valuable lessons. Learn the latest tips and tricks for tracking your progress against the goals you set; analyzing your data; making adjustments to keep your campaigns on course; and applying what you learn to optimize future campaigns.

  • Using Social Media's Perpetual Motion for Branding

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Social Media | ELEMENT: Plan

    Social media is always "on." How are you supposed to keep up with the constant conversation about and around your brand, and leverage it for the purposes of brand reputation and sales? We'll show you how. Sponsored by Dataminr.

  • Are Your Value Propositions Working?

    Article

    CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Strategy

    Great deal! Buy now!! But why should people buy from your brand over the competition? That's where your value proposition comes in. Here are five steps to test whether your value prop is helping you succeed—or fail.

  • Google Ads Mobile Benchmarks for 18 Industries [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Search | ELEMENT: Plan

    What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries?

  • Three Ways to Reach Customers With Personalized Content: Data, Emotion, and Metrics

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate

    Creating personalized content that communicates value is the key to reaching customers in today's complex marketing landscape. Here are three things you need to know.