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Data-Driven Marketing: What It Is, Why It's Crucial Now, and How to Get Started

Article

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Discover how data-driven marketing boosts personalization, decision-making, and ROI with practical tips to get started. Read more.
AI in B2B Marketing: Connecting Adtech and Martech for Full-Funnel Growth

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

Discover how AI-driven martech and adtech integration enables full-funnel visibility, real-time optimization, and measurable B2B marketing ROI.
Why CMOs Should Be Rethinking Their Martech Stacks

Article

CONTENT TYPE: Article | TOPIC: Martech

CMOs face mounting pressure to make martech deliver. Learn how to realign tech stacks for strategic, revenue-driven impact. Read more.
The Missing Piece in Experiential Marketing: Measuring Impact in the Moments That Matter

Article

CONTENT TYPE: Article | TOPIC: Event Marketing

B2B experiential marketing is surging—but is it being measured meaningfully? Learn how to track what really matters. Read more.
The New Playbook for Measurement: Lessons From Mobile, Where It All Started

Article

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Measurement is evolving fast. See how lessons from mobile ad measurement are helping define signal-agnostic, media-neutral, and privacy-first measurement framework for today's evolving ecosystem. Read more.
Navigating Privacy-First Collaboration: What You Need to Know About Data Clean Rooms

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

Data clean rooms have revolutionized how organizations collaborate on data while preserving privacy. Learn how this technology works, enhancing data security and fostering privacy-compliant partnerships. Read more.
The Top Indicators of Marketing Vitality [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

What are the top drivers of marketing vitality—success against key performance indicators—in 2025? To find out, researchers analyzed data from a wide range of third-party sources.
Why It's Crucial to Have Good B2B Data [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

B2B marketers and salespeople know that having high-quality data is important. But why exactly does it matter so much?
Quality Matters: The Real Impact of Data Accuracy

Article

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Inaccurate marketing data wastes budgets and weakens campaigns. Discover how data accuracy enhances targeting and performance. Read more.
What's Holding Enterprise Marketers Back From Data Analytics Success?

Chart

CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

What's preventing enterprise marketing teams from realizing the full potential of their data analytics? How sophisticated are marketers' current approaches?
How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap

Article

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the cost-per-acquisition (CPA) trap. Read more.
How Marketing Data Validation Is the Key to Successful Campaigns

Article

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for stronger engagement and conversions. Read more.
The Top Challenges Marketers Face With Attribution

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Marketers say the biggest challenge they face with marketing attribution is a lack of expertise, according to recent research.
How to Optimize Your Email Open Rates: Proven Tactics

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

Learn how to boost email open rates with proven tips and tactics, from engaging subject lines to optimized send times and much more. Read more.
Beyond Event Attendance Metrics: Capture Buying Signals With a Little Help From AI

Article

CONTENT TYPE: Article | TOPIC: Demand Generation

Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and driving growth. Learn more.
The Hidden Saboteur: How Dirty Data Undermines Your B2B Marketing (And What to Do About It)

Article

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Dirty data costs B2B marketers budget, leads, and accuracy. Learn how to identify, clean, and prevent it from disrupting success. Read more.
Considerations for Measuring Your B2B Influencer Marketing Effectiveness and ROI

Article

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Understand how to assess the ROI and effectiveness of your B2B influencer marketing campaigns. Learn more.
Why Marketing Leaders Should Care About Brand Valuation

Article

CONTENT TYPE: Article | TOPIC: Branding

Learn why brand valuation is an essential tool for marketing leaders to measure long-term effectiveness and make informed strategic decisions. Explore more.
The Top Challenges in Executing a Data-Driven Marketing Strategy

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2.
Why Understanding and Measuring Brand Love Should Be a C-Suite Imperative

Article

CONTENT TYPE: Article | TOPIC: Branding

Discover the significance of brand love in B2B marketing and the importance of measuring it for driving long-term success and customer loyalty. Read more.

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RESULTS

Data-Driven Marketing: What It Is, Why It's Crucial Now, and How to Get Started

AI in B2B Marketing: Connecting Adtech and Martech for Full-Funnel Growth

Why CMOs Should Be Rethinking Their Martech Stacks

The Missing Piece in Experiential Marketing: Measuring Impact in the Moments That Matter

The New Playbook for Measurement: Lessons From Mobile, Where It All Started

Navigating Privacy-First Collaboration: What You Need to Know About Data Clean Rooms

The Top Indicators of Marketing Vitality [Infographic]

Why It's Crucial to Have Good B2B Data [Infographic]

Quality Matters: The Real Impact of Data Accuracy

What's Holding Enterprise Marketers Back From Data Analytics Success?

How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap

How Marketing Data Validation Is the Key to Successful Campaigns

The Top Challenges Marketers Face With Attribution

How to Optimize Your Email Open Rates: Proven Tactics

Beyond Event Attendance Metrics: Capture Buying Signals With a Little Help From AI

The Hidden Saboteur: How Dirty Data Undermines Your B2B Marketing (And What to Do About It)

Considerations for Measuring Your B2B Influencer Marketing Effectiveness and ROI

Why Marketing Leaders Should Care About Brand Valuation

The Top Challenges in Executing a Data-Driven Marketing Strategy

Why Understanding and Measuring Brand Love Should Be a C-Suite Imperative