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  • MarketingProfs B2B Forum

    Featured

    CONTENT TYPE: Featured | TOPIC: Events | ELEMENT: Multiple

    The premier conference for multi-disciplinary B2B marketers and marketing teams, featuring 60+ sessions, 3 keynotes, 6 full-day workshops, and creative networking. October 16–18, Gaylord National Resort, Washington, DC. Save $400 through June 14.

  • Account-Based Marketing

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Account-Based Marketing | ELEMENT: Multiple

    A well-executed account-based marketing campaign gives you an edge over the competition. With deep insights into the needs and pain points of key decision-makers at your target accounts, you're able to deliver highly relevant, exceptionally personalized experiences that close the big sales.

  • Buyer-Centric Demand Generation

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Demand Generation | ELEMENT: Multiple

    Buyer-centric demand generation is all about putting your customer first. Simple enough, if done right. But to do it right requires setting aside time for planning, the careful creation of assets for your campaign, a good understanding of multi-channel customer engagement, and a data-driven mindset. Not so simple.

  • Email Marketing Campaign Management

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Email | ELEMENT: Multiple

    Email marketing campaigns have the potential to deliver an off-the-chart return on investment. In this learning path you'll find everything you need to run a successful email campaign from start to finish. You'll also learn how to analyze each campaign to improve your future results.

  • Content Marketing Campaign Management

    Learning Path

    CONTENT TYPE: Learning Path | TOPIC: Content | ELEMENT: Multiple

    More leads. More conversions. More revenue. You want it all. You deserve it all. Welcome! You've come to the right place. Here you'll learn how to plan, launch, and optimize a content marketing campaign that doesn't just deliver results... it absolutely delights your audience. A well-executed content marketing campaign puts you in front of those who otherwise wouldn't have found you. Let's go.

  • Fresh Insights for Your Social Video Strategy

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Branding | ELEMENT: Plan

    Show of hands: how many of us have heard (or even said) the words "OK marketing team, this year we need to do more video"? And how many of us have actually succeeded? Do we even know what success looks like? Now is the time to learn. Sponsored by Brightcove.

  • How to Perform a Content Audit That Skyrockets Your Organic Traffic

    Article

    CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Analyze

    If your website or blog has an abundance of posts and pages that aren't search-engine optimized, you should be thinking about doing a content audit to improve SEO. Here's a six-step content audit and optimization process that will markedly improve organic traffic to your site.

  • Website Experience & Optimization Online Forum

    Online Forum

    CONTENT TYPE: Online Forum | TOPIC: Websites | ELEMENT: Analyze

    Wouldn't it be great if your website was optimized for each visitor's unique needs? If only each prospect who landed there would be enticed to learn more—and convert? Join us on April 12 for the inside scoop on customization, conversational marketing, and more. Sponsored by Drift.

  • Five Website Conversion Principles That Will Increase Your Lead Volume

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Management

    Buyers are becoming increasingly fussier. Without a delightful and error-free experience with your brand or website, it's likely you're losing out on conversions, leads, and clients. These five conversion rate optimization (CRO) principles will increase lead volume and help you surpass your targets.

  • The Five Most Effective Applications of AI for Marketing: Christopher S. Penn on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Technology | ELEMENT: Analyze

    John J. Wall of Marketing Over Coffee takes over the Marketing Smarts podcast for April Fools and interviews Christopher S. Penn about artificial intelligence and machine-learning for marketing.