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  • Successful Business Owners' Advice for Scaling Operations [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    How can small businesses successfully achieve scale? To find out, Clarify Capital surveyed 1,010 business owners, top-level executives, and senior managers whose companies experienced hypergrowth.

  • How to Be a Strategic Technology Partner: Bridging the Knowledge Gap

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Although the role that technology vendors play is critical to their clients, the relationship between the two parties can often feel transactional. Building a long-term strategic partnership, on the other hand, can benefit both.

  • SEO, Backlinks, and BEO: Three Pillars for Stronger PR and Brand Awareness

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Now that media outlets have fully transitioned to online spaces, PR and SEO have become intrinsically linked. Journalists do searches, too, and the higher a press release ranks in search results, the more likely it will be covered.

  • Why Sales Teams Reject Leads From Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Why do salespeople reject leads that come from their firm's marketing team? Why do marketers think leads are rejected? To find out, RollWorks surveyed 527 salespeople and 323 marketers.

  • You Have Options: How to Pick the Perfect Gift Card for Your Reward or Incentive Program

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Customer Experience

    Rewards and incentives can make for great motivators and a positive experience for customers. But the options can sometimes be overwhelming. Here's a quick guide on how to choose the best incentives.

  • How the Pandemic Permanently Changed Marketers' Strategies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Many senior marketers say the COVID-19 pandemic drove lasting strategy shifts, such as spurring them to target new customer segments and focus on digital-first experiences, according to recent research from Salesforce.

  • What the Email Marketing Funnel Looks Like [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    This infographic covers the key strategies and goals you should pursue along the email subscriber journey. It also provides email marketing tips for each step.

  • The Marketing Strategy of Launching a Brand-New Product

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    To help us think strategically about the benefits and risks of launching a brand-new product to the market, it's useful to frame the process as the stages of a life cycle, especially from customer point of view—i.e., the types of customers a company will attract at each stage.

  • Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities: Justin Levy on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Justin Levy and George B. Thomas dive into what makes influencer marketing more like a partnership than a paid transaction, how to build influencer relationships, and why benefits to your community should always come before personal gain.

  • The Value of Intent Data for B2B Go-to-Market Teams

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B go-to-market teams that use intent data—information generated by potential customers' online research and content-consumption activities—are much more likely to report being successful with their strategies, according to recent research.

  • Taking the Long View: The Hardest But Most Valuable Way to Run an Agency

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    The recent hiring climate—resignations, layoffs, a talent shortage, more layoffs—is symptomatic of brands' and agencies' knee-jerk reaction to economic circumstances. And that, argues this article, is not the right way to run a business.

  • Why Now Is the Time to Add Video to Your Marketing Budget

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Strong video content can skyrocket your marketing success. But it's vital to know what you're getting into before you invest budget in video. Here are some things to consider.

  • Little Touches for Big Impact: What Makes for Authenticity in Sales Enablement and Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What if Sales enablement is not about being loud and obnoxious so you can cut through the noise? Through the context of Nicolas Cage movies, this second article in a monthly series looks at authenticity.

  • ABX: The Answer for Finserv and Fintech Companies in Need of a Better GTM

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Financial services companies are essential, but the industry has faced many setbacks in recent years. Using account intelligence, those organizations can take back control.

  • Five Tips to Improve SEO Using Stock Images and Videos

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Using imagery and video should be a high priority for a well-rounded SEO strategy. This article has five tips for using images and video to improve search results.

  • The Biggest Challenges Salespeople Are Facing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Salespeople say the biggest challenges they are facing in the sales process are budget constraints, economic factors, and connecting with potential customers, according to recent research from Vidyard.

  • 24 Do's and Don'ts of Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    To help marketers and business owners succeed, Angie Gensler created this infographic outlining the basic rules to follow when developing social media content and a social media strategy.

  • The Case for Boosting B2B Customer Experience With Multilingual Support

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    When you think of how to improve your customers' experience, you likely consider website UX, speed of response, and smooth transitions, among other things. When serving international customers, speaking their language can influence all of that.

  • CMO Survey: How ChatGPT Could Help Senior Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Chief marketing officers say artificial intelligence technologies like ChatGPT could be most helpful in areas such as content creation and content management, according to recent research from Chief Outsiders.

  • SPICED: A Uniform Framework Across the Entire Customer Journey (Article 3 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    This third and final article on recurring revenue growth introduces a valuable framework for SaaS companies. Find out how it makes every department's job easier.