Strategy Resources for Marketing Professionals

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Marketing Agency Pricing and Cash Flow Trends for 2025

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Management

Nearly all marketing agencies are raising their prices by at least a little bit this year, according to recent research.
59 'Big Idea' Thought Starters [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

This infographic provides prompts around various areas, such as value, mission, and humor, to help you home in on your product's unique benefits and how to position it.
How Persona-Driven AI Is Reshaping Brand Engagement and Audience Research

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Persona-driven AI is reshaping how marketers engage audiences, test ideas, and build brand trust through responsible, human-like interaction. Explore its role in modern marketing. Read more.
AI-Driven ABM: Scaling Precision and Impact for B2B Growth

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

Discover how Snowflake's ABM team achieved a 2.3x lift in meetings booked and a 54% increase in CTR by using Snowflake AI for targeted campaigns and more personalized messaging—while optimizing both budget and engagement. Read more.
How CMOs Are Approaching Generative AI

Chart

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent research from BCG.
What's Ahead for AI and ABM: Evolving From Tools to Orchestration

Article

CONTENT TYPE: Article | TOPIC: Account-Based Marketing

AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next. Read more.
Top 10 Favorite Creator-Led Brands [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Which brands led by celebrities and social media creators do people love most? To find out, researchers surveyed 1,000 shoppers in the United States.
The 25 Most Valuable Global Brands in 2025 [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Branding

Apple is the most valuable brand in the world in 2025, with a brand value of nearly $1.3 trillion, according to Kantar BrandZ’s annual rankings.
Five Strategies of Business With Standout Productivity Growth [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of five key bold strategic moves rather than gradually adjust their approaches over time, according recent research.
To Deliver on ABM's Promise, B2B Marketers Must Modernize ABM Strategy

Article

CONTENT TYPE: Article | TOPIC: Account-Based Marketing

Legacy ABM no longer works. Learn how modern approaches engage full buying committees and drive measurable impact in 2025. Read more.
Five Lessons B2B Marketers Can Learn From Taylor Swift's Brand Strategy

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Taylor Swift's brand strategy reveals five marketing lessons rooted in long-term thinking, emotional storytelling, and ownership. Apply them to your own brand. Read more.
What's Different About the World's Most Successful B2B Marketers in 2025

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

New survey data shows how Agile practices and AI integration drive productivity, reduce stress, and support compliance in B2B marketing. Read more.
Breaking Silos: Why Sales and Marketing Must Align for CX-Driven Campaign Success

Article

CONTENT TYPE: Article | TOPIC: Customer Experience

Misaligned teams erode customer trust. Learn how to align B2B Marketing and Sales to drive consistent customer experiences and improve campaign outcomes. Read more.
The 20 Companies With the Best Reputations in the US [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Branding

Trader Joe's, Patagonia, and Microsoft are the companies with the best reputations among consumers in the United States, according to a recent poll.
Ethical Marketing Can Clarify Muddled Data Use and Marketing Goals

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

B2B marketers face competing pressures in data use and goal-setting. Ethical marketing offers a clear path to build trust, respect privacy, and improve marketing results. Read more.
18 Industries That Could Reshape the Global Economy [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

Which high-growth, dynamic industries could transform the business landscape in the coming years?
The Top Challenges Facing Senior Marketers in 2025

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

What are senior marketers struggling with the most? Which challenges are growing in importance? To find out, researchers polled 281 marketing leaders.
The Future of Small Business: Embracing Customer-Centric Marketing and Tech

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Small business owners are adapting fast, using "old" and new tech and channels to grow in 2025's tough economy. Read more.
In B2B, It's Brand or Bust

Article

CONTENT TYPE: Article | TOPIC: Branding

In B2B marketing, brand inconsistency erodes trust and ROI. Scalable infrastructure—not just guidelines—is essential for consistency and growth. Read more.
The Now-Next Continuum: A Bridge Between Today's Marketing Reality and Tomorrow's Potential

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Explore how B2B marketers can align AI with human outcomes by applying the Now-Next Continuum across strategy, measurement, and technology. Read more.

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RESULTS

Marketing Agency Pricing and Cash Flow Trends for 2025

59 'Big Idea' Thought Starters [Infographic]

How Persona-Driven AI Is Reshaping Brand Engagement and Audience Research

AI-Driven ABM: Scaling Precision and Impact for B2B Growth

How CMOs Are Approaching Generative AI

What's Ahead for AI and ABM: Evolving From Tools to Orchestration

Top 10 Favorite Creator-Led Brands [Infographic]

The 25 Most Valuable Global Brands in 2025 [Infographic]

Five Strategies of Business With Standout Productivity Growth [Infographic]

To Deliver on ABM's Promise, B2B Marketers Must Modernize ABM Strategy

Five Lessons B2B Marketers Can Learn From Taylor Swift's Brand Strategy

What's Different About the World's Most Successful B2B Marketers in 2025

Breaking Silos: Why Sales and Marketing Must Align for CX-Driven Campaign Success

The 20 Companies With the Best Reputations in the US [Infographic]

Ethical Marketing Can Clarify Muddled Data Use and Marketing Goals

18 Industries That Could Reshape the Global Economy [Infographic]

The Top Challenges Facing Senior Marketers in 2025

The Future of Small Business: Embracing Customer-Centric Marketing and Tech

In B2B, It's Brand or Bust

The Now-Next Continuum: A Bridge Between Today's Marketing Reality and Tomorrow's Potential