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CONTENT TYPE: Article | TOPIC: Public Relations

As a PR pro, you can't rely on someone else to source genuine media contacts for you. Keeping a healthy PR email list is your responsibility. Here's how to do that.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Co-op advertising involves manufacturers and brands providing advertising dollars to their channel partners, such as retailers and dealers, that sell their products. Learn why the method is a win-win.

CONTENT TYPE: Article | TOPIC: Demand Generation

The process of attracting high-value leads has evolved into a blend of science and art. This article dissects what constitutes a high-value lead and explores how you can craft a balanced, targeted approach to lead generation.

CONTENT TYPE: Article | TOPIC: Marketing Content

Considering outsourcing your thought leadership content to generative AI? You may want to reconsider, as editors are well aware of the risks and inaccuracies that come with content created solely by AI.

CONTENT TYPE: Article | TOPIC: Martech

A customer data platform compiles data from multiple internal sources, resulting in a central database that offers a 360-degree view of customers. Here's how to ensure you pick the solution that's right for your business.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Selling physical products to consumers over the Internet has never been easier. So why are B2B firms struggling to achieve digital transformation?

CONTENT TYPE: Article | TOPIC: Account-Based Marketing

Account penetration is a useful metric to determine how effective your sales and marketing strategies have been. This article provides tips on how to improve that metric.

CONTENT TYPE: Article | TOPIC: Marketing Content

In a landscape cluttered with generic marketing, niche marketing can stand out with personalization and precision tailored for smaller audiences. This article defines the technique and offers tips for creating your own niche strategy.