Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
You're used to finding marketing know-how and strategy in this space. So the tone and format of this article/letter probably feels a little different to you today. That's because these are unprecedented times. This is NOT business as usual.
CONTENT TYPE: Article | TOPIC: Social Media
Employee advocacy is a proven marketing strategy. But preparation ahead of implementation is key to ensuring advocacy programs' effectiveness—and success. Do these three things to prepare.
What must marketers think about today to ensure they and their companies are performing better than ever 10 years from now? Here are five ways to future-proof your career and ensure your company's success.
CONTENT TYPE: Infographic | TOPIC: Branding
Business ethics and social responsibility are a top consideration of customers and employees alike in the age of growing socioeconomic inequality, climate change, and environmental concerns. Being ethical and socially responsible is simply good business.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
Best-selling author and Wharton professor Jonah Berger discusses his new book, 'The Catalyst: How to Change Anyone's Mind.' He explains the five hidden factors that impede change (and how to overcome them).
CONTENT TYPE: Article | TOPIC: Customer Experience
Today, data is the most important ingredient for crafting truly personalized experiences, delighting customers, and delivering exceptional value. The marketer's dilemma in the age of data regulation is how to collect that data. Here's what we need to do.
CONTENT TYPE: Webinar | TOPIC: Career Management
Work-life balance is something that many are in search of, but few find. Learn how to break out of the cycle of being knocked off balance, and how to establish boundaries that allow you to be your best both personally and professionally.
CONTENT TYPE: Article | TOPIC: Demand Generation
We've had it drummed into our heads that inbound leads are the Holy Grail of our marketing efforts. We've come to believe they are the quickest and most effective to convert. But is that really the case?
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Most businesses are trying to develop an overarching strategy for their audience data, but few have managed to actually implement a strategy, according to recent research from Winterberry Group and the Interactive Advertising Bureau (IAB).
CONTENT TYPE: Infographic | TOPIC: Social Media
2020 is destined to be yet another year of consistent growth for influencer marketing as it expands its reach into new industries, social networks, and content formats. And it's not just a B2C marketing strategy: B2B marketers can use it to achieve measurable business results.
Rural and small-town business expert Becky McCray shares insights from the Survey of Rural Challenges, and explains the potential rural markets hold for global organizations.
CONTENT TYPE: Article | TOPIC: Marketing Technology
Trade publications are inundated with references to, and hype for, artificial intelligence. Everywhere you look, AI is being touted as the answer--even to some questions we aren't asking. Marketing is not immune to this push for AI. Quite the opposite, actually. But is it warranted?
Price wars create a seemingly unsolvable dilemma: Match the competitor's price and risk losing profits, or ignore the competitor's price and risk losing revenues. Yet, based on a vital but universally neglected business principle, there is a powerful solution to winning—and preventing—price wars.
Marketers know that people gravitate toward a brand they relate to, and they respond to marketing and advertising messages that in some way mirror their lives. But when consumers' views of themselves change, as they inevitably do these days, how can we respond?
CONTENT TYPE: Podcast | TOPIC: None
StoryLeader creator Chris Brogan explains how marketing leaders can use business storytelling to align their teams to execute better, faster.
CONTENT TYPE: Article | TOPIC: Events
A widely cited buzzword, "experiential marketing" is now recognized as the powerful tool it actually is—though the true definition, the reasons for its growth, and the secrets to its longevity are not quite as familiar.
No one can predict what the future holds for the agency-client relationship. But you can bet your bottom dollar that Marketing is moving closer to being in the boardroom. How can agencies and clients ensure they're prepared for the shift?
CONTENT TYPE: Article | TOPIC: Public Relations
For PR professionals and marketers in general, Valentine's Day is the perfect time to remember best-practices for showing the love to the press. Here are a handful of ways you can do that and build a mutually beneficial relationship.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy
Today's B2B marketers need to do more than simply create awareness and pass leads to sales. It's likely that your entire organization relies on the marketing department to stay on top of—and ahead of—the competition. But competitive intel can be a very time-consuming task. Sponsored by Kompyte.
Marketing stars Christopher Penn, Chris Brogan, Goldie Chan, Carlos Hidalgo, Katie Martell, and MarketingProfs' own Nina Bell share mistakes and missed marketing opportunities and lessons those experiences taught them. MarketingProfs Chief Content Officer Ann Handley co-hosts this special 404th episode.
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