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  • A newsletter can be an effective way to deliver content right to where your customers are: their email inboxes. There's no magic switch to pull, but you can put your newsletter strategy on the right path by following these tips.

  • Marketing budgets at large businesses have dropped significantly relative to revenue in 2021, according to recent research from Gartner.

  • Rebranding usually involves much more than just changing your color scheme or logo. A successful rebrand requires a companywide soul-searching effort to identify what your product does, whom it is sold to, and why. Follow these five steps.

  • It's easy to get overzealous and dive into every new social media app that people are using, but some platforms may not be the best fit for your brand. Where should you spend your time, energy, and marketing budget? This article has some tips.

  • B2B buyers say the top things they look for in vendor websites when evaluating potential solutions are relevant content and pricing/competitive information, according to recent research from Demand Gen Report and Demandbase.

  • Getting your marketing and sales teams on the same page—aligning them around a common revenue goal—can have a huge payoff.

  • Brands can no longer treat product data and marketing content in isolation. Accurate, comprehensive product data is critical to building trust via emotive, interactive content. In turn, that partnership of product data and content is essential to driving sales.

  • Influencer marketing is no longer a B2C-exclusive space. Many B2B brands are discovering the benefits of an influencer strategy. Here are five tactics to use when planning your B2B influencer campaign.

  • B2B marketers say creating effective content and collecting quality data are the two biggest challenges they face when trying to execute their lead generation strategies, according to recent research from Wpromote and Ascend2.

  • Some 46% of senior executives rated the performance of their marketing team as very good or exceptional in 2020, and 45% rated it as moderate, according to recent research from the CMO Council.

  • Often, our online content doesn't engage readers because they don't want to read so much text. And that impacts bounces and time on page, which Google watches closely. So how can you improve engagement—and on-page SEO? This articles explains what you need to know.

  • What's so great about marketing automation? An infographic from SalesIntel covers some of the many benefits, including saved time, increased efficiency, and better ROI.

  • Marketing veteran Mark Harari talks positioning and crisis communication, and he shares tips from his new book, Lobster on a Cheese Plate.

  • Dogecoin was created as a joke in 2013, after two hours of development by an engineer and an entrepreneur. So how can we explain the recent Dogecoin frenzy? From the perspective of marketing, what turned a joke into the fifth-largest cryptocurrency by market cap? Let's take a look.

  • One of the easiest ways to scale your business—and earn more revenue with less effort than it takes to build new products—is to work with channel partners. Ensure your success by building a solid marketing partnership.

  • The goal of positioning, which is a strategic process, is to create benefit associations in the minds of your prospective customers. That's because your brand messaging won't hold up unless you've first built your positioning. Here's what you need to know.

  • Sales deals that are won tend to have shorter time frames than lost deals, more email communication, more meetings, and more stakeholder involvement, according to recent research from People.ai.

  • Email marketing funnels can help you lead people from interest to action. So, how can you build an effective one?

  • Your buyers incorporate mobile into their everyday work, so it makes sense that your marketing and sales communications should, too. SMS can transform your efficiency—and it's even more effective when combined with automation.

  • Link-building is necessary for SEO, and a dynamic backlink management strategy will elevate your site in the eyes of Google. Here are four ways to make your backlink management dynamic.