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  • AI Ads: The Perception Gap Between Marketers and Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most marketers believe younger consumers have a positive perception of AI-generated ads — but most younger consumers don't actually feel that way, according to recent research.

  • The 10 Global Brands That Lost the Most Value Last Year [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Tesla saw the biggest decline in brand value between 2025 and 2026, losing $15 billion in value year-over-year, according to recent research.

  • The Future Funnel: Why B2B Awareness Is About Relevance, Not Reach

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B awareness is evolving. Brands must optimize for AI discovery, collaborate with credible practitioners, and embed transparency to build trust and relevance in the modern buyer journey. Read more.

  • A New Era of Interoperability: AI, Automation, and View-Through Attribution

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketing is entering a new era where AI, interoperability, and advanced measurement redefine campaign execution and accountability. Discover how marketers can drive real business outcomes. Read more.

  • How People Feel About AI-Generated Audio in Ads and Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    This infographic explores how people feel about AI-generated voices and music, whether they believe they can recognize AI-generated audio, and how they say AI-generated audio impacts their perception of brands

  • How Marketers Win Visibility in the Age of Zero-Click Search and AI Overviews

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI search is reshaping how buyers find information. Learn how marketers can shift from traditional SEO to AI visibility, authority, and question-driven discovery to stay competitive in the new search landscape. Read more.

  • The Rise of Netflix's Advertising Business

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Netflix's ad revenue is forecast to double year-over-year and reach $3 billion in 2026, according to recent research.

  • The Future Funnel: Earn Interest Through Reviews, Transparency, and Self-Serve Buying

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B buyers now rely on reviews, self-serve research, and AI to evaluate vendors before speaking with sales. Learn how transparency and credible proof drive interest in modern buying journeys. Read more.

  • The Impact of Marketing-Sales GTM Misalignment

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Members of go-to-market teams say misalignment between Marketing and Sales can lead to issues like lower morale, lost opportunities, and delayed follow-up with leads, according to recent research.

  • AI's Impact on the B2B Buyer Journey [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Artificial intelligence is affecting every stage of the B2B buyer journey, from discovery to selection, according to recent research.

  • How Elastic Marketing Solves the AI Sameness Problem

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI enables faster content production, but scale often erodes brand voice and differentiation. Discover how elastic marketing helps teams balance AI efficiency with human strategy and identity. Read more.

  • The Oz Paradigm: Why AI Still Needs a Human Behind the Curtain

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI agents can scale marketing execution, but they cannot replace human judgment. Discover why B2B marketers must guide, verify, and strategically direct AI-driven workflows. Read more.

  • Quick to Mind, Easy to Find: A Smarter B2B Advertising Strategy for 2026

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Many B2B brands overinvest in intent signals and short-term ROAS. Learn how share of voice, reach, and memory-building drive sustainable growth in 2026. Read more.

  • 10 Key B2B Cold Outreach Stats to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic looks at 10 key cold outreach stats from recent research covering email, calling, LinkedIn, and social selling.

  • The 50 Most Admired Companies [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Apple, Microsoft, and Amazon are the best-regarded companies in the world, according to a recent survey of executives, directors, and industry analysts.

  • Email Marketing Isn't Dead—You're Just Using It Wrong

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    B2B email marketing isn’t broken—it’s mismanaged. Learn how to simplify personalization, reduce volume, and use email strategically to support longer buying journeys and integrated campaigns. Read more.

  • More Spend, More Time: Small Business Marketing Trends for 2026

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Some 68% of small business owners expect their marketing budgets to increase this year and 74% expect the time they spend on marketing to increase, according to recent research.

  • How to Crisis-Proof Creative Operations Without Killing Creativity

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Creative teams can’t afford chaos when pressure hits. Learn how structure, clarity, and smart process design help crisis-proof creative operations without limiting flexibility or innovation. Read more.

  • 3 Data Quality Priorities for 2026 With Real Revenue Impact

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Poor data quality drains revenue, erodes CRM trust, and distorts pipeline reporting. Discover three strategic priorities revenue leaders can use to eliminate duplicates and build scalable growth foundations. Read more.

  • How B2B SaaS CMOs Buy Software

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    What does the software buying process look like for B2B SaaS CMOs? Which factors have the most influence on narrowing down their vendor lists? To find out, researchers surveyed 101 CMOs who work for mid-market B2B SaaS companies.