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  • Turn Customers Into Recruiters: How Referral Incentives Can Go Beyond Hiring

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    B2B referral programs can do more than generate leads. Learn how to turn customers into advocates who expand your reach through trust, incentives, and community-driven engagement. Read more.

  • How Americans Consume Audio in 2026: Platform and Podcast Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    What are the most popular online audio platforms with Americans? Which audio sources do they listen to in their cars? How are they consuming podcasts? To find out, researchers surveyed 2,050 people aged 12 and older in the United States.

  • The Future Funnel: Why Advocacy Is the Engine of B2B Growth

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    B2B growth increasingly depends on advocacy, not just acquisition. Learn how customer voices, peer proof, and communities influence buyers and drive measurable impact across the funnel. Read more.

  • Where B2B Buyers Begin When Researching Software

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    B2B software buyers increasingly turn to search engines and AI rather than aggregator websites when researching new software, according to recent research.

  • The Content Qualities Correlated With AI Citations [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Which qualities make it more likely that content will be cited by AI-powered search platforms like ChatGPT, Google AI Mode, and Perplexity? To find out, researchers analyzed thousands of citations.

  • How AI Is Helping Enterprise Global Content Programs

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    AI tools are already helping enterprises with individual content tasks, but most global teams are not yet seeing their benefits in areas like content workflow orchestration and contextual localization, according to recent research.

  • The Future Funnel: B2B Customer Retention Requires Growth, Not Just Renewal

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B retention now requires proving value, enabling expansion, and eliminating churn risks. Learn how to modernize your strategy with AI, digital workflows, and payment optimization. Read more.

  • Personalization at Scale: Balancing Marketing Automation and Authenticity

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Scaling personalization in marketing automation requires balancing data, strategy, and authenticity to build trust while avoiding over-automation, intrusive messaging, and fragmented customer experiences across channels. Read more.

  • The Impact of a Glitchy Website [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    When a familiar website looks different or acts strangely, some 40% of people say they immediately question whether the site is safe and 28% say they leave right away, according to recent research.

  • The Impact of Reddit on B2B SaaS Search

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Reddit has become one of the most powerful forces when people search terms related to B2B SaaS, according to recent research.

  • From Coverage to Conversion: Measuring PR’s Impact on Pipeline and Revenue

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    PR impact is no longer just awareness. Learn how to amplify coverage, connect it to attribution, and prove revenue impact with integrated strategies across marketing, sales, and analytics. Read more.

  • The Future Funnel: Conversion Is an Experience, Not a Button

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B buyers expect fast, clear, self-serve purchasing experiences. Learn how to optimize pricing, checkout, and identity flows to reduce friction and improve conversion rates. Read more.

  • The Creator Landscape in 2026: Content, Monetization, and AI Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    How often do social media creators post new content? How do they typically find brand deals? How are they leveraging AI tools? To find out, researchers surveyed 1,000 creators based in the United States.

  • The Personalization Maturity Gap: What Top Marketers Are Doing Differently in 2026

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Discover how advanced marketers scale personalization across channels using data, AI, and smarter testing. Learn five practical ways to improve relevance, measurement, and performance in your campaigns. Read more.

  • The 10 Global Brands That Gained the Most Value Last Year [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Microsoft saw the increase in brand value between 2025 and 2026, gaining $104 billion in value year-over-year.

  • Understanding the Human Side of B2B Decision-Making

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B buyers are more human than we assume. Discover why deeper research into decision dynamics, internal pressures, and behavior is essential for more effective marketing strategies. Read more.

  • The Future Funnel: Winning Evaluation in an AI-Curated World

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    AI now shapes B2B vendor shortlists before buyers click. Learn how to structure proof, pricing, and content to stay visible, credible, and competitive in AI-driven evaluation environments. Read more.

  • The 25 Coolest Brands With Teens [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Teens in both the North America and Western Europe say Nike is the coolest major brand, according to recent research.

  • The 'Big Seven' Platforms That Rule Desktop Web Search

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Which platforms do most web searches happen on? Which platforms have been increasing their share of searches? To find out, researchers examined 4Q25 data covering millions of desktop devices in the United States.

  • Can AI Video Creation Democratize Video Advertising?

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI video promises to make high-quality advertising accessible to small businesses. But human-generated creative strategy still matters. Here’s how marketers should approach AI-powered video production. Read more.