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CONTENT TYPE: Webinar | TOPIC: Account-Based Marketing
You believe in your product. Now if only your customer would get on board! Join B2B marketer, author, and speaker Nancy Harhut for this live encore of her fall 2022 MarketingProfs B2B Forum presentation. Learn how to obliterate objections and get that deal closed.
CONTENT TYPE: Article | TOPIC: Account-Based Marketing
ABM is more effective with intent data! Yay! But you're using it wrong. D'oh! You might be making one of four newbie mistakes outlined in this article.
CONTENT TYPE: Chart | TOPIC: Account-Based Marketing
A third of B2B marketers who use account-based marketing (ABM) say they have seen a return on investment of more than 50% from the strategy, according to recent research from Demand Spring.
CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing
SQLs are often a source of friction between Sales and Marketing. Though MQLs remain a trusted way to qualify potential buyers, the process often breaks down because of noisy traffic—too many leads, too little quality. Join us to learn how to clear the way for driving high-quality leads. Sponsored by Act-On.
Ads and intent data work as sales tools when you're selling to salespeople and marketers who go online often. But when your target audience isn't online, you've got to approach sales differently. Join sought-after speaker and ABM expert Shira Abel for this free training to learn how to connect with a hidden target. Sponsored by Terminus.
Put together an ABM Program from scratch— or dust off those cobwebs from your existing program—with the guidance of ABM expert Stefanie Neer. She'll show you why two months is all you need to put a solid plan in place, gain some quick wins—and even get the sales team's buy-in and participation. Woah. Sponsored by Drift.
Is your ABM strategy following deals through close, or is it focused only on the top of the funnel? If the latter, your strategy is actually limited to tech and demand gen instead of true ABM.
CONTENT TYPE: Chart | TOPIC: Marketing Technology
Most B2B professionals say their organization sometimes assigns sales leads to the wrong person, according to recent research from Lean Data, Sales Hacker, Heinz Marketing, and Outreach.
CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing
Is traditional ABM strategy enough in the age of B2B buying groups? Groups are made up of individual people, this article argues, and it's time for ABM to address each person's buying journey.
Chatbots have moved well beyond the initial "Hello! How can I help you today?" B2B marketers can make great use of them in their account-based marketing strategy.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy
Are you still a marketing dinosaur? This description of the four B2B marketing eras can help you find out so you don't become extinct.
Most B2B firms do not have individuals or teams dedicated exclusively to account-based marketing (ABM), according to recent research from The Marketing Practice.
B2B marketers know they have to treat leads as more than a name on a list, but that can be difficult when conducting ABM at scale. Here are four ways to use automation for ABM.
An omnichannel ABM approach is now considered the most efficient B2B marketing strategy, resulting in higher win rates, shorter sales cycles, and bigger deals. Here's how to make it work for you.
Can video content really be a game-changer for your account-based marketing tactics? Absolutely. Here's how to find success using a video-led ABM program.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Is there even a "normal" to go back in 2022? For B2B marketing, likely not, because digitization and changes in customer expectations are here to stay.
Video is not only a popular form of marketing content but also an incredibly versatile medium, so you can create a certain type of video for each touchpoint in your marketing strategy. Here's a road map of how to use it in account-based marketing.
For B2B marketers, Q4 is when spending amps up to tap into remaining budget. To take advantage, tune-up your account-based marketing tactics. Follow these seven tips.
CONTENT TYPE: Sponsored Article | TOPIC: Metrics & Measurement
Robust data paired with predictive analytics is essential for modern sales and marketing leaders. It makes it possible to do things we could never do otherwise—even with rooms full of intel-gatherers and decoders trying to interpret data. Here are just a few examples.
CONTENT TYPE: Article | TOPIC: Customer Experience
Personalization and ABM are now the name of the game in B2B marketing,. But the secret to their success lies in collecting—and using—voice-of-the-customer data. Find out more.
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