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CONTENT TYPE: Course | TOPIC: Account-Based Marketing | ELEMENT: Communicate
Developing an account-based marketing campaign is different from developing a traditional marketing campaign. With ABM, you are likely to create multiple campaigns for one target account, because clear communication across accounts is crucial to your success.
CONTENT TYPE: Course | TOPIC: Account-Based Marketing | ELEMENT: Plan
Get ready. Get set. And go start marketing! Wait... not so fast. First you need to connect with sales, gather insights, and start identifying the target accounts you'll be marketing to! Account-based marketing requires up-front planning to pull off the big long-term wins.
CONTENT TYPE: Course | TOPIC: Account-Based Marketing | ELEMENT: Create
For your account-based marketing campaigns to succeed, you need to take your content development up a notch. Deeper insights. Greater personalization. More sophistication. It's hard work, but wow does it pay off!
CONTENT TYPE: Course | TOPIC: Account-Based Marketing | ELEMENT: Analyze
Collecting data, interpreting information, adjusting your course, and presenting information play a role in any marketing campaign. But precisely what you want to measure is just a little different with account-based marketing.
CONTENT TYPE: Chart | TOPIC: Account-Based Marketing | ELEMENT: Strategy
How do B2B buyers like to be contacted by salespeople? Which types of vendor content tend to capture attention best? When should B2B salespeople engage with potential buyers?
CONTENT TYPE: Podcast | TOPIC: Account-Based Marketing | ELEMENT: Strategy
Katie Bullard, chief growth officer at sales and marketing intelligence company DiscoverOrg, discusses account-based marketing, marketing technology, and the critical importance of cleaning your data.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Management
If you had sonar that could pinpoint great B2B leads for you, you'd use it, right? That's what buyer intent data can do for your lead generation efforts, putting you far ahead of the competition.
CONTENT TYPE: Article | TOPIC: Account-Based Marketing | ELEMENT: Plan
ABM does take time and effort, but the results can be extremely rewarding. These five steps (and one bonus tip) will walk you through how to set up your ABM program for success.
Joe Chernov, chief marketing officer at sales intelligence company InsightSquared, discusses why account-based marketing and inbound are often at odds, how brand marketing is coming back, and why 2018 is the year of customer marketing.
Marketers say personalized content is the most effective digital channel they use for engaging account-based marketing (ABM) accounts, according to recent research from Ascend2.
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