Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions | ELEMENT: Plan
Here's some good news for marketers: The amount of advertising spend lost to online bot fraud is declining, according to a recent report from White Ops and the Association of National Advertisers (ANA).
CONTENT TYPE: Article | TOPIC: Public Relations | ELEMENT: Strategy
Brand safety is being redefined by consumers. Marketers today need to look beyond just making sure their ads don't appear in controversial contexts. Brands' usage policies, partnerships, and even political campaign contributions are now in play. Here's advice on how to keep your brand safe.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan
Consumers say Facebook and YouTube are the online platforms with the greatest amount of offensive content, according to a recent report from AdColony.
CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Communicate
Paid search, also known as pay-per-click (PPC) advertising, is a part of search engine marketing (SEM). It's an effective way to drive search traffic your way quickly and consistently. But how does it work? And why should small and midsize businesses be using it?
Agencies are increasingly charging clients for paid search services based on a percentage of spend, according to recent research from WordStream.
CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management
Relationships are hard work—full of ups and downs, twists and turns. The relationship between client and marketing agency, too, requires TLC. Finding and keeping the right one is vital. Here's how you can cultivate a lasting, meaningful relationship with your marketing agency of choice.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
Media strategies need to remain agile and democratized in a world saturated with digitized media formats and emerging tech trends. What are the business models that can ensure success with digital media now and in the future?
Consumers find direct mail marketing valuable as long as the materials come from brands they are interested in and/or categories they are interested in, according to recent research from PebblePost.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Plan
When planning a digital marketing campaign, you have to make sure it will be successful and you'll be using your budget optimally. Take these five important steps before launching your campaign so you don't waste money or time.
It happens at the start of every year:Local businesses are eager to activate their marketing plans; but, after a busy holiday season, even the most experienced marketers can be overwhelmed. Here are some simple steps to get going and stay on track in 2019.
CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Communicate
How can we marketers map our messages and voice to ensure our audiences are comfortable with both, and create a neat fit between message, product, and medium? Watch the video to find out.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create
A hashtag is making the rounds on Twitter, and it's one marketers should be sure to take note of: #BadStockPhotosOfMyJob. The hashtag refers to stock images that fail to accurately represent what professionals actually do. Here's how to avoid having your next campaign's images being branded with the hashtag of fails.
Sabine Benoit, professor of marketing at the University of Surrey, briefly explains how consumer behavior is affected by contextual factors and what marketers can do to capitalize on it.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions | ELEMENT: Communicate
Many consumers do not devote their full attention to what's happening on the field while the Super Bowl is on, according to recent research from AdColony.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Strategy
Thinking hard about how your approach to pricing impacts conversions and sales? When applied with know-how and finesse, the right psychological pricing tactics can turn your customers’ brains into buying machines. Well, almost. Here's how to put the basics of "price psych" into action.
Content on different channels and on different devices is consumed in different ways; as a result, there are more challenges for the storyteller, but more opportunities, too—including transmedia storytelling. Find out about the persuasive capabilities of storytelling across platforms.
CONTENT TYPE: Chart | TOPIC: Search | ELEMENT: Plan
Consumers say the main reasons they click on paid-search ads are that the units directly answer their search queries and the ads mention familiar brands, according to recent research from Clutch.
Disruption can be annoying, but it can also help to grab attention. In this, the first in a series of brief but insight-packed videos, marketing professor Isabelle Szmigin discusses how consumers navigate through messages they do and do not want to receive. Useful, right? Check it out!
CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Communicate
Marketers and brands can benefit from a deeper understanding into how the brain drives human behavior and how emotions influence the body. Use these six neuroscience principles to supercharge your marketing and advertising campaigns.
How does the price of search ads vary among US states? Which states tend to be the most expensive for different verticals? To find out, SEMrush analyzed search ads run in all 50 US states for 86,000 keywords in 17 industries.
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