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CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Plan
The 2018 holiday season retail outlook is optimistic. Consumers want to spend on personal items and gifts, and advertisers want to make the most of the red-hot market. Use these tips and tricks to attract consumers and totally ace the holiday season.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Plan
Thanksgiving is coming up quickly, but marketers still have time to release campaigns related to the big day. In fact, consumers are only just starting to shop for the holiday. Read on for tips on how to drive purchases in these last few important weeks.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions | ELEMENT: Plan
Marketers say text-based search advertising is the most effective pay-per-click (PPC) channel and display advertising is the least effective PPC channel, according to recent research from Hanapin Marketing.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Communicate
Advertising are pouring money into podcast ads, and for good reason. The audiences tend to be targeted, tech-savvy, high-income-earning, and educated. Check out who's listening and why your brand might want to tune in.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions | ELEMENT: Communicate
Do people recognize famous advertising jingles? How well do members of different generations recall famous commercial tunes?
Design concepts can enhance your market research, and your marketing itself, helping you to communicate in your audience's language. That's especially the case when marketing to young women, but these four approaches can apply to any campaign.
Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll.
CONTENT TYPE: Chart | TOPIC: Search | ELEMENT: Plan
What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries?
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan
Which social networks are brands and agencies advertising on most? Are marketers more bullish about some paid social platforms than they are about others?
Video will be huge, mobile will be first, and consumers will be clamoring for data transparency: That's what marketers expected in 2018. Which of those predictions came true? See what's actually happening in digital advertising this year.
CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Communicate
Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use to boost conversions while reducing CPA.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan
Content marketing and native advertising each have their own benefits. But when used together, the whole is greater than the sum of its parts. Read on for tips to help you drive even more leads.
CONTENT TYPE: Webinar | TOPIC: Advertising & Promotions | ELEMENT: Communicate
Let's face it: Facebook advertising is hard. But if you're a B2B marketer, it can be a winning part in your marketing mix… if you do it right. First, use this social platform to understand customer and prospect needs. Next, implement targeted ad campaigns that meet your goals. We'll show you how.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Create
Considering all the advertising people see on a daily basis, it's a miracle any of the ads actually push through the clutter to stand out. Here's a look at the psychology of ads, including tips to make your ads memorable.
CONTENT TYPE: Chart | TOPIC: Metrics & Measurement | ELEMENT: Analyze
Most marketers do not have a standardized process for measuring the return on investment of their sponsorships, according to recent research from the Association of National Advertisers (ANA) and Marketing Accountability Standards Board (MASB).
Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids.
CONTENT TYPE: Infographic | TOPIC: Search | ELEMENT: Plan
Paid search results that drive phone contact can have high ROI, but you won't see the results you want if your business is missing calls. Here are eight steps you can take to make sure you capture those valuable leads.
Are Amazon ads the next Google Adwords? You might not know that the online store also sells advertising space. Check out the options to see if Amazon ads could work for your brand.
Do all digital ads need a CTA? Do you have to spend big money on PPC campaigns to see big results? No, and no, according to a study that busts some common PPC myths.
CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions | ELEMENT: Plan
JTG Daugherty team owner Tad Geschickter talks about his approach to NASCAR sponsorship and brand partnerships. Geschickter's team fields the Monster Energy NASCAR Cup Series cars of AJ Allmendinger and Chris Buescher.
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