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  • Sharing Your Story

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    Increase your story's impact by using the right channel, the right context, and the right format at the right time.

  • Your Story Doesn't End With Creation and Sharing

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    Enjoy greater success with your stories by engaging with your community.

  • Real-Time Storytelling Done Right

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    On the spot for a story? Use the 6 Ps Framework to be prepared for a timely response.

  • What if They Don't Like My Story?

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    How to deal with negative or lackluster feedback.

  • Measuring and Optimizing

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    The best storytellers are like the best marketers: always improving based on what they learn.

  • Stories From the Front Line

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    20+ real-world examples of effective B2B storytelling.

  • Storytelling Is the Best Marketing

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    Take your audience for a ride and they'll never forget you: how your marketing changes with the quality of your storytelling.

  • How Customer Journey-Mapping Guides Brand Growth

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Journey-mapping not only helps build empathy with your audience but also optimizes the experience to increase the likelihood of getting them to convert, purchase, join, or engage with your brand. Here's how to get started.

  • Expectation Branding: The Value of Losing Quickly and Owning Your Flaws

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    If you want your customers to stay, buy more, and advocate for your company, then setting accurate expectations and consistently meeting them wins—even if parts of those expectations aren't great.

  • The What, Why, and How of Community- and Brand-Building for B2B Marketing: Mark Schaefer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Join George B. Thomas and Mark Schaefer for a discussion about why building communities around brands is so essential to marketing in 2023, including why brands need to maintain a company culture and how they can make their customers feel heard.

  • Should Brands 'Break Up' With Twitter?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    It's been a rocky few months for Twitter. But does the loss of advertising mean your own company should jump to a new platform? Not if you use your account primarily for customer service, says this article.

  • Why B2B Marketers and Executives Need Personal Branding in 2023 and Beyond: Christine Gritmon on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    What does personal branding really mean? How does it differ from company branding? How do you get started, and how can you deal with lingering imposter syndrome? Get answers to all those questions and more in this podcast episode featuring branding expert Christine Gritmon.

  • Real-World Examples of How AI Writing Tech Is Helping Marketers Create Content

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    AI is helping marketers unlock their creativity and speed up content development—from ideation to outline-writing, editing, publishing, and more. Register now to learn how AI writing technology can increase your writers' productivity tenfold without sacrificing quality or brand consistency. Sponsored by Writer.

  • The 10 Things Great Marketing Writers Do That Set Them Apart

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    Everybody writes—but not everybody wants to read it! Good news though. This webinar can fix that for you. Join me, Ann Handley, to discover the 10 things you can do to stand out with excellent content. You'll also get the Writing GPS system I use to write my books, emails, and more. It's painless. Mostly. But there will be prizes!

  • Less Humor, More Inspiration: The Messaging People Want From Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    People increasingly want brand messaging to be motivational and reassuring, according to recent research from Attest.

  • What Keeps Senior Marketers Up at Night?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Senior marketers say demands for ROI, work-from-home issues, and macroeconomic concerns are among the many work worries that keep them up at night, according to recent research.

  • Six Ways to Build Brand Influence Using Thought Leaders in Your Organization

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Although their influence is broadly felt, thought leaders aren't magical beings. They're just people—like you. Here are six ways regular people can increase their company's influence with thought leadership.

  • The Nine Most Common Brand-Positioning Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Brand-positioning is an involved, complex process that, if done incorrectly, can lead to a "meh" result. That's the last thing your company wants. This article outlines nine common mistakes to avoid.

  • Customer-Centric Companies Win in Recessions: How Customer Insight Cushions Downturns and Speeds Recovery

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Although cutting back on marketing is a kneejerk reaction to a struggling economy, history teaches us that companies' keeping focused on customers is what keeps them afloat. Here are four major reasons for that.

  • How Long Will Your Rebrand Take? Six Factors to Consider When Developing Your Timeline

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Branding

    It's time for a rebrand! But wait, not so fast. You'll need a carefully crafted schedule to make sure everything goes smoothly. These are six things you'll need to consider.