Branding differentiates you from your competition. It unifies your name, logo, website, products and services and helps your prospective and existing customers identify you in a crowded marketplace. Branding reflects your company’s promises, your identity and what your business represents. Finally, and maybe most importantly, good branding promotes brand recognition and can create and build customer loyalty.
Your brand strategy goes beyond your logo design and font choice for your marketing materials. Effective brand development requires examination of your current brand marketing, development of a buyer persona, and a clear sighted review of your company’s mission and vision, among many other tasks. If you’re building your brand, you need the insight and expertise of professionals who understand the importance of brand marketing. Our library of free resources helps you focus on brand marketing, empowering you in brand development and brand building to create a brand that is truly unforgettable. Why not get started today?
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CONTENT TYPE: Video | TOPIC: Customer Experience
This episode of the Marketing Smarts Live Show, produced by MarketingProfs and its Marketing Smarts Podcast, is the inaugural episode of YouTube-based series, which began airing in June 2022.
CONTENT TYPE: Chart | TOPIC: Branding
Consulting and commercial services firm Deloitte has the strongest B2B brand in the world, according to recent research from Brand Finance.
CONTENT TYPE: Article | TOPIC: Branding
Customer profiles, user browsing data, and benchmark studies are designed to help companies know exactly who their customers are and what brand sentiments they have. But what if we don't need that much information?
CONTENT TYPE: Article | TOPIC: SEO
Now that media outlets have fully transitioned to online spaces, PR and SEO have become intrinsically linked. Journalists do searches, too, and the higher a press release ranks in search results, the more likely it will be covered.
CONTENT TYPE: Infographic | TOPIC: Branding
What brand do people complain about most in different countries around the world? To find out, Merchant Machine evaluated tweets containing brand names for positive or negative tones using an AI sentiment analysis tool.
CONTENT TYPE: Webinar | TOPIC: Social Media Marketing
A strong social presence is integral to your brand's growth. But knowing how to strategically leverage social to become a true authority in your market? That's another ball of digital wax altogether. Join expert Jon-Stephen Stansel to learn his proven tactics for social media success.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Determined to wax ecstatic on your company's shiny new offering—at the cost of customer voices? You might be suffering from marketing myopia.
CONTENT TYPE: Master Class | TOPIC: Branding
Stories are more than entertainment. A good story can grip your imagination... relay information... and inspire action! In this Master Class, you'll create your own powerful brand stories to engage and inspire your B2B buyers. Discover the power of storytelling in marketing to connect with your target audience.
CONTENT TYPE: Master Class Lesson | TOPIC: Branding
Understanding what storytelling really is—a journey for the audience—and how to use your stories to connect with your community and buyers.
To influence buyers with stories, you have to connect with their hearts and their heads—and know when to do each.
Discover these different story types and how to use them in your marketing.
Discover the overview of a successful story. Does your B2B story match?
Ever talk your way out of a speeding ticket? Everyone is a storyteller—and it's a skill that you can improve.
They matter to your customers. Here's how to identify your purpose and promise and how to make them unique to you.
There are many types of stories you can use. Learn about the strongest options in B2B marketing and which will work best for you.
Every business has a story to share. Here's how to cut through the myths around storytelling so you can resonate with the right audience.
The Storytelling Framework that helps decide what to keep—and what to cut out—to make your brand story memorable.
Where and how to find inspiration for your Micro and Macro Stories.
Seven essential points to remember when crafting your story to keep it concise and influential.
Why you shouldn't don't dismiss short-form content and how to increase the stickiness of visual storytelling.
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