Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Podcast | TOPIC: Branding
Best-selling author, speaker, and marketing consultant David Meerman Scott offers insights from his latest book (co-authored with daughter Reiko Scott), "Fanocracy: Turning Fans Into Customers and Customers Into Fans."
CONTENT TYPE: Course | TOPIC: Branding
A brand is a value-generating machine. But actually generating revenue from that brand? That's not always easy. How much money your brand makes, and how valuable it becomes, is up to you and (more importantly) your customers. The key to success is knowing what your customers want... and delivering on it.
Jonah Berger and Stefan Berger offer listeners a sneak preview of their latest book, Cultural Velocity: Making Ideas Move. Together, they explain the five routes that brands can take to harness the power of culture to build relevance, drive conversations, and achieve growth.
Brand strategist and best-selling author Jeremy Miller shares insights from his latest book, Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name.
CONTENT TYPE: Chart | TOPIC: Branding
The four most valuable global brands in 2019—Apple, Google, Amazon, and Microsoft—are all tech giants, according to recent research from Interbrand.
CONTENT TYPE: Podcast | TOPIC: Writing
Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, shares tips for writing copy that converts.
Brand strategist and author Lindsay Pedersen shares nine criteria for an ironclad brand strategy from her book Forging an Ironclad Brand: A Leader's Guide.
CONTENT TYPE: Article | TOPIC: Content
This article is for ambitious marketers. If you're one, you know that publishing the occasional blog post, though worthwhile, isn't enough to build authority. So, what can you do if you want to make a big-time dent in the infosphere? You need to do more—such as these five potent authority-builders.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
As the first place more than 50% of all Americans go to search for products, Amazon is the e-commerce and advertising platform most brands can't afford to ignore. But using Amazon as a platform is not as straightforward as you might think. Here are five steps you need to take to stay in control.
CONTENT TYPE: Article | TOPIC: Branding
Too many brands today have developed an obsession with performance marketing while relegating branding to the proverbial back burner. But prioritizing one strategy over the other has significant ramifications. Here's what to do instead.
CONTENT TYPE: Sponsored Article | TOPIC: Branding
Companies big and small use rebranding as a way to keep up or stay ahead in their industry. Rebranding can save a company in decline and maintain a company at the top. But not all rebrands are a resounding success, and rebranding should never be undertaken on a whim.
The brands that consumers find most reputable tend to come across as risk-taking, friendly, uncompromising, trustworthy, and orderly, according to research from TrustPilot.
CONTENT TYPE: Podcast | TOPIC: Social Media
Carlos Gil explains why employee advocacy and social media are key to a brand's success, and he shares insights from his new book, The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI.
Savannah Bananas owner Jesse Cole explains how a 'fans first' approach, a unique organizational culture, and a willingness to be zany helped him to bring summer league baseball to Savannah, a city that hadn't hosted a successful baseball team in 90 years.
Companies aren't living, breathing things, so they must communicate their personality and identity—their brand—through design elements. Which is why design and branding are inseparable. See how that process works, along with a couple of good examples.
Although most companies have defined and crafted a brand story, senior executives are not sure whether the value proposition is conveyed accurately by employees to potential customers, according to recent research from FocusVision and InnerView.
CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions
Creative assets that attract attention and leave a lasting, positive impression can pave the way for business growth. But marketers and advertisers often have trouble with crafting great visual and messaging assets. This article will help.
CONTENT TYPE: Article | TOPIC: Public Relations
Brand safety is being redefined by consumers. Marketers today need to look beyond just making sure their ads don't appear in controversial contexts. Brands' usage policies, partnerships, and even political campaign contributions are now in play. Here's advice on how to keep your brand safe.
It is an interesting, complicated, and marvelous time to be a woman. Likewise, it is an interesting, complicated, and marvelous time to be naming brands catering exclusively to women. It's also a task fraught with missteps. So... what is the best approach to take?
CONTENT TYPE: Sponsored Webinar | TOPIC: Branding
Show of hands: how many of us have heard (or even said) the words "OK marketing team, this year we need to do more video"? And how many of us have actually succeeded? Do we even know what success looks like? Now is the time to learn. Sponsored by Brightcove.
Keep me signed in
Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free!
