Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Communicate
Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology | ELEMENT: Communicate
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Strategy
E-commerce giant Amazon.com has the best overall reputation with US consumers among well-known companies, according to recent research from The Harris Poll.
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: None
In this podcast, award-winning mountain climber and guide Vern shares the story of how he built a global reputation for guiding people on some of the world's most daunting climbs, and discusses one of his books, Seventy Summits: A Life in the Mountains.
CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Strategy
Innovating existing products and services rather than chasing the shiny and new is a smart use of resources and energy. And it has a far higher chance of success. It also protect your iconic status, the highest and most profitable form of branding.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
What are B2B marketers' priorities for growth? Branding, followed by innovation and customer satisfaction. The good news? Budgets and optimism are up. The bad news? Challenges still exist.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan
How do rival brands such as Coca-Cola and Pepsi perform on social media? Which competitors are getting referenced more and receiving more positive mentions?
Consumers say negative interactions with staff is the top cause of bad brand experiences, according to recent research from InMoment.
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Plan
Since 2015, Google has outpaced Facebook, Yelp, Foursquare, and TripAdvisor in local business reviews, according to recent research from BrightLocal.
CONTENT TYPE: Infographic | TOPIC: Branding | ELEMENT: Strategy
Typography can be a fun and functional way to showcase your brand. Check out this graphic for 10 inspiring font and typeface ideas and trends you can explore this year.
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