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CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Strategy
Which elements of the logos of well-known food products do consumers remember? If the font, color, and other design details of logos are changed, do people notice?
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: Strategy
Author and brand strategist Nick Westergaard of Brand Driven Digital shares tips from his latest book, 'Brand Now: How to Stand Out in a Crowded, Distracted World.'
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy | ELEMENT: Strategy
Lawson Abinanti, B2B marketing and messaging strategy consultant, offers tips for positioning a B2B brand, and urges marketers to be "ruthless" by focusing on ideal buyers instead of diverting resources to one-off sales.
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Communicate
Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology | ELEMENT: Communicate
E-commerce giant Amazon.com has the best overall reputation with US consumers among well-known companies, according to recent research from The Harris Poll.
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: None
In this podcast, award-winning mountain climber and guide Vern shares the story of how he built a global reputation for guiding people on some of the world's most daunting climbs, and discusses one of his books, Seventy Summits: A Life in the Mountains.
CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Strategy
Innovating existing products and services rather than chasing the shiny and new is a smart use of resources and energy. And it has a far higher chance of success. It also protect your iconic status, the highest and most profitable form of branding.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
What are B2B marketers' priorities for growth? Branding, followed by innovation and customer satisfaction. The good news? Budgets and optimism are up. The bad news? Challenges still exist.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan
How do rival brands such as Coca-Cola and Pepsi perform on social media? Which competitors are getting referenced more and receiving more positive mentions?
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