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  • How to Take Calculated Risks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Management | ELEMENT: Management

    In personal and business life, taking risks can be a valuable strategy. But you need to calculate the benefits and costs. Here's how--along with what calculated risk-taking can do for you.

  • The Most Difficult B2B Marketing Jobs to Hire For

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Management | ELEMENT: Management

    B2B firms say the most difficult marketing roles to find qualified candidates for are those that involve analytics, operations, and demand generation, according to recent research from the Spear Marketing Group.

  • Live Your Best Life (And Help Your Team Do the Same): Laura Gassner Otting on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Management | ELEMENT: Management

    Laura Gassner Otting explains how to redefine success and shares some inspiration from her new book, Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life. See how you can apply the same approach to marketing teams—and improve engagement and productivity.

  • The State of Marketing Skills in 2019

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Management | ELEMENT: Management

    Marketers at large firms and at digital-focused companies are perceived by executives to have better marketing skills compared with marketers at smaller firms and more traditional companies, according to recent research from CXL.

  • 11 Important Skills for Modern Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Management | ELEMENT: Strategy

    Within a single generation, marketing and consumers alike have been transformed by technology, the Web, and social media. Not only marketers but also small business owners and entrepreneurs now have to continually up their marketing game to keep pace.

  • How to Get Marketers to Think Like Salespeople... and Vice Versa

    Article

    CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management

    Some days, Sales and Marketing can seem closely aligned. Other days, it seems Marketing is from Venus and Sales is from Mars. But sales and marketing teams need to better understand each other, pursue shared goals, and work together more effectively—for the greater good of the company. Here's how to make that happen.

  • Three Ways to Prepare for the Future of Marketing and Your Future as a Marketer

    Article

    CONTENT TYPE: Article | TOPIC: Career Management | ELEMENT: Strategy

    Marketing has been around for as long as humans have had something to sell. But in recent years just about every marketing tactic and delivery channel imaginable has quickly and drastically evolved. It's hard for us marketers to be sure of anything these days. Let's see what we can do about that.

  • Caught Between Technology and Creativity: Can Marketers Strike a Balance?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Management

    As technology becomes central to marketing success, one theme stands out: In a tech-centric world, what role does creativity play? The infusion of technology into marketing can pose a fundamental, even existential question for marketers: Is there a role for creativity in a modern marketing program?

  • Fulfilled Marketers: Matt Snodgrass Talks With Marketing Smarts About What Makes Marketers Happy [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Management | ELEMENT: Management

    MarketingProfs Director of Marketing Matt Snodgrass shares findings from the 2019 Marketer Happiness Report and offers insights into how you can be happier and more fulfilled as a marketer. This episode features exclusive data from research conducted by MarketingProfs and Mantis Research.

  • 2019 Marketer Happiness Report

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Career Management | ELEMENT: Management

    Marketer happiness and fulfillment aren't often the topics of research, but we're breaking from the norm. This one-of-a-kind study looks into what makes today's marketers tick and what some of the happiest and most successful marketers are doing to stay at the top of their game.