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  • CMOs Need to Focus to Survive: Three Priorities to Ditch and Three to Latch On To

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Management

    Here's the hard truth: Most CMOs will never be able to get all their work done. Yet, Marketing is critical to the success or failure of organizations. The solution? A rigorous focus on the things that matter most. So here are three areas for CMOs to prioritize, and three to let go of.

  • How to Optimize Your LinkedIn Profile for Inbound Sales Inquiries: Get Found by Buyers

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create

    Many of us make the mistake of treating LinkedIn as simply an online Rolodex or a glorified CV, rather than an inbound marketing channel that can be optimized for sales inquiries. That is a huge misstep. Find out how to turn your LinkedIn profile into a powerful inbound sales asset.

  • How to Use the Right Charts and Graphs for Your Data [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement | ELEMENT: Create

    It's one thing to have data to share. It's another to communicate your data in a way that helps you demonstrate your point. If you want to be persuasive, you have to show your data in a useful way. Here are several types of charts and graphs with explanations of when to use (and not use) each.

  • Building a Brand and Giving Back: Country Star Jimmy Charles on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Loyalty | ELEMENT: Create

    Singer-songwriter and "Nashville Star" alum Jimmy Charles joins Kerry O'Shea Gorgone of MarketingProfs to discuss building an entertainment brand today, the importance of giving back, his work as spokesperson for ZERO: The End of Prostate Cancer, and his new nonprofit organization to support cancer patients: I Am Not Alone.

  • How to Speak Tech Jargon: A Hilarious Guide [Video and Flowchart]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Management | ELEMENT: Communicate

    Have you ever synergized with your tiger team to ideate how to move the needle? Who hasn't? Check out this humorous look at tech jargon to see what you know and, more important, see how you can sound like you know even more.

  • Is Working From Home Better?

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Management | ELEMENT: None

    People who work from home are more likely to be satisfied with their jobs compared with office-only workers, but they are also more likely to feel more disconnected from their coworkers, according to recent research from Porch.

  • Overcoming Isolation to Boost Employee Engagement: 'Back to Human' Author Dan Schawbel on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Management | ELEMENT: Management

    Author Dan Schawbel shares research and insight from his latest book, "Back to Human: How Great Leaders Create Connection in the Age of Isolation." He explains how companies can combat employee isolation to improve engagement and retention.

  • The LinkedIn Profile Photo: What an Analysis of 2,000 Images Found

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Management | ELEMENT: None

    Do people tend to smile or not smile in their LinkedIn profile photos? Is attire usually formal, business casual, or casual? How do profile photos differ among industries and by gender?

  • War & Peace in Creative Collaboration

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Career Management | ELEMENT: Management

    Collaboration—with internal teams, as well as clients and agencies—is not always simple. And it's easy to feel like it's not worth it, but it really is (we promise)! We'll show you how to effectively use collaboration and the power of diverse perspectives to improve business results. Sponsored by OpenText Hightail.

  • How Marketers Can Be Strategic Influencers, and Why Their Input Is Key for Companies [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Management | ELEMENT: Management

    Marketers have heaps of customer and business insight to offer, and many CMOs want to contribute to their brands more strategically than they currently are. See why that's important and how you can make your marketing voice heard.