Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan
This article is for ambitious marketers. If you're one, you know that publishing the occasional blog post, though worthwhile, isn't enough to build authority. So, what can you do if you want to make a big-time dent in the infosphere? You need to do more—such as these five potent authority-builders.
CONTENT TYPE: Infographic | TOPIC: Management | ELEMENT: Management
As just about any manager will tell you, managing projects and tasks is hard enough, but managing people is often the hardest of all management responsibilities. Not least among the challenges: what you say can have potentially serious consequences.
CONTENT TYPE: Chart | TOPIC: Career Management | ELEMENT: Management
The median starting salary for a corporate vice-president of marketing in the United States is expected to be $145,000 in 2020, according to recent research from The Creative Group.
CONTENT TYPE: Chart | TOPIC: Management | ELEMENT: Management
Insufficient pay is the top reason workers in the United States consider quitting their jobs, according to recent research from Signs.com.
CONTENT TYPE: Podcast | TOPIC: Social Media | ELEMENT: Strategy
Top LinkedIn video creator and keynote speaker Goldie Chan shares the secrets of her success in content creation, personal branding, and influencer marketing.
CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management
Hiring and scaling your team can be daunting. Making a hire and then discovering it was the wrong one can be extremely costly: in terms of time, money, resources, and—less obviously—team morale. When hiring, here's what you need to consider to do it right.
CONTENT TYPE: Infographic | TOPIC: Career Management | ELEMENT: Create
Only about half of LinkedIn users have a complete profile; yet, those who have a complete, optimized profile are about 40 time more apt to receive a job opportunity via LinkedIn. For all you need to know to create a highly optimized LinkedIn profile, check out this infographic.
The average tenure of chief marketing officers at top consumer brands dipped slightly last year, according to recent research from Spencer Stuart.
Marketers' day-to-day responsibilities, together with what's expected of marketing departments and marketers, continue to shift. So do marketing skill sets and marketing team structures—and marketing salaries.
Employees and employers have somewhat differing opinions about what causes people to be fired from jobs, according to recent research from Airtasker.
CONTENT TYPE: Podcast | TOPIC: Career Management | ELEMENT: Management
Author Carlos Hidalgo discusses how he exited the fast lane for greater fulfillment, and shares insight from his new book, The UnAmerican Dream: Finding Personal and Professional Happiness Establishing Work-Life Boundaries.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Management
Most marketers believe that their team does not take enough creative risks, according to recent research from The Creative Group.
CONTENT TYPE: Infographic | TOPIC: Career Management | ELEMENT: Management
Who doesn't want job satisfaction and more productive employees? Happier faces at the office are certainly good for company morale, too. This infographic offers tips, advice, and helpful hints on how to be happier at work.
Leaders of small and midsize businesses say the top personal characteristics necessary for running a successful firm are self-discipline, people skills, and passion/drive, according to recent research from Salesforce.
What can professionals do to make the most of their time at work? Which approaches, tips, and tricks help to slay productivity-killing dragons?
Which hard and soft skills in content marketing are most in demand by employers? How does demand for those skills vary by how senior the positions are?
CONTENT TYPE: Article | TOPIC: Career Management | ELEMENT: Management
A lot of weekend warriors tend to show up in emergency rooms on Sunday nights. Marketing teams, too, can fall into cycles of intense effort followed by exasperation and, often, failure. But you can avoid common "marketing weekend warrior" scenarios—and market like a fit athlete instead.
CONTENT TYPE: Webinar | TOPIC: Management | ELEMENT: Management
Are you struggling to create and maintain an all-star marketing team? Your people really are your most valuable asset, and provide the foundation on which all your marketing efforts are built. So how do you get it right?
Atomic Habits author James Clear offers tips for adopting good habits, dropping bad ones, enhancing your decision-making, and focusing on continuous improvement.
In personal and business life, taking risks can be a valuable strategy. But you need to calculate the benefits and costs. Here's how--along with what calculated risk-taking can do for you.
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