Career Management Resources

CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management

Some days, Sales and Marketing can seem closely aligned. Other days, it seems Marketing is from Venus and Sales is from Mars. But sales and marketing teams need to better understand each other, pursue shared goals, and work together more effectively—for the greater good of the company. Here's how to make that happen.

CONTENT TYPE: Article | TOPIC: Career Management | ELEMENT: Strategy

Marketing has been around for as long as humans have had something to sell. But in recent years just about every marketing tactic and delivery channel imaginable has quickly and drastically evolved. It's hard for us marketers to be sure of anything these days. Let's see what we can do about that.

CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Management

As technology becomes central to marketing success, one theme stands out: In a tech-centric world, what role does creativity play? The infusion of technology into marketing can pose a fundamental, even existential question for marketers: Is there a role for creativity in a modern marketing program?

CONTENT TYPE: Guide/Report | TOPIC: Career Management | ELEMENT: Management

Marketer happiness and fulfillment aren't often the topics of research, but we're breaking from the norm. This one-of-a-kind study looks into what makes today's marketers tick and what some of the happiest and most successful marketers are doing to stay at the top of their game.

CONTENT TYPE: Article | TOPIC: Career Management | ELEMENT: Management

Are there things small-company marketers are doing, in some cases out of necessity, that we should all consider incorporating into our routines? Is their hustle something we could all learn from?

CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate

How can busy marketers make time for learning when we're already having trouble keeping our head above water with our day-to-day responsibilities? Podcasts are one of the most efficient ways to learn (and teach). They're easy to access, portable, economical. But where to start? Check out this list of 18 podcasts.

CONTENT TYPE: Article | TOPIC: Career Management | ELEMENT: Management

For us busy marketers, interruptions are productivity killers: 1 in 3 marketers say they are rarely or never able to focus; 1 in 3 also say they frequently find it difficult to complete tasks because of interruptions. How can we all find a little more focus in our work lives? Here are seven helpful tips and ideas.

CONTENT TYPE: Article | TOPIC: Career Management | ELEMENT: Management

There are thousands of time-management and productivity tips and systems out there, but it's hard to know what really works. What can you do today that will boost your productivity throughout the year ahead? These 28 proven productivity hacks can help you boost your work efficiency and productivity tremendously.

CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Management

Here's the hard truth: Most CMOs will never be able to get all their work done. Yet, Marketing is critical to the success or failure of organizations. The solution? A rigorous focus on the things that matter most. So here are three areas for CMOs to prioritize, and three to let go of.

CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create

Many of us make the mistake of treating LinkedIn as simply an online Rolodex or a glorified CV, rather than an inbound marketing channel that can be optimized for sales inquiries. That is a huge misstep. Find out how to turn your LinkedIn profile into a powerful inbound sales asset.