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CONTENT TYPE: Friday Forum | TOPIC: Marketing Content
Content marketing is about more than just the content. Today's content is personalized to recipients and their customer journey, with AI tools speeding up the creation process. Join us to discover what's new in content marketing and how to take advantage of today's advancing technology. Sponsored by Canto.
CONTENT TYPE: Webinar | TOPIC: Marketing Content
Relying on traditional SEO strategy might score you a few wins, but it's no longer sustainable on its own. It's time to think beyond SEO! Join expert marketer Amanda Natividad to learn how to round out your content marketing strategy with audience research to power growth beyond search ratings.
CONTENT TYPE: Chart | TOPIC: Marketing Content
Small business owners say repurposing content delivers a wide range of important benefits, including saving time, boosting brand awareness, and increasing engagement, according to recent research from Adobe.
CONTENT TYPE: Article | TOPIC: Measurement & Analytics
To discover whether your content marketing is successful and to what extent your content goals have been met, you need to identify your content marketing's key performance indicators. Monitor these nine KPIs.
CONTENT TYPE: Article | TOPIC: Marketing Content
In our data-rich, content-saturated digital landscape, success lies not in just creating more content but in listening to what your audience is telling you. Because content makes the connections, but data finds the match.
CONTENT TYPE: Webinar | TOPIC: Artificial Intelligence
Sometimes, it can feel like a real slog to make a decent video. But new AI tools are here to assist! Discover the AI tools that help you create social media videos, corporate promos, and more. From concept to completion, create and edit high-quality videos faster than ever with AI.
CONTENT TYPE: Video | TOPIC: Demand Generation
Sales and marketing agency founder Owen Richards shares his unconventional views on sales enablement and the crucial role of Marketing in it, along with a fresh perspective on the interplay between Sales and Marketing.
Helping potential buyers through their buying journey is a multipronged effort involving a blend of tactics and the right content for each step. This article explores four content types and their impact during that journey.
CONTENT TYPE: Chart | TOPIC: Artificial Intelligence
Do marketers tell stakeholders when they use artificial intelligence tools to create content? How often are marketers using AI to create content?
CONTENT TYPE: Infographic | TOPIC: Marketing Content
Evergreen content is essential for maintaining steady engagement and connecting with audiences over long periods of time. So, what makes it so powerful? And how can you create it? This infographic covers what marketers need to know.
Is artificial intelligence more creative than marketers when developing content? Does AI-generated content tend to be of higher or lower quality compared with human-created content?
Connecting your brand voice to a specific person, or type of person, can help creative teams better understand what type of voice you're aiming for. So, whom should you use as your inspiration? Here are 100 examples—from Sponge Bob to Nelson Mandela.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
The bad news is that marketing isn't going to get any easier in 2024. The good news is that your marketing output is sure to improve if you use these three predictions to work both smarter and harder in the new year. See what's ahead...
CONTENT TYPE: Video | TOPIC: Marketing Content
Are you striving to position your organization and its leaders as thought leaders? This episode with guest Ashley Faus sheds light on how to do that very thing by using content and social media.
Doing a little bit of every kind of marketing content means you do none really well. But with a consistent investment in fewer content types that are relevant to your audience, you can build an effective content-marketing mix strategy.
CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing
Content syndication and account-based marketing display/paid advertising are two of the most effective B2B marketing strategies. But, together, they're so much more! Discover how to combine the two to attract and nurture even more high-quality leads. Sponsored by DemandScience.
What are the emerging design trends that creative teams should be watching in 2024? Researchers analyzed search queries, interviewed industry experts, and looked at fresh approaches being taken by brands.
Seasoned content marketing expert Ryan Brock shares his vast experience and knowledge of pillar-based content, providing viewers with a comprehensive understanding of how to effectively implement it.
This checklist covers the key steps every content marketer should take this year, including researching your target audience, nailing your firm's unique value proposition, and ensuring content accessibility.
CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence
Explore the intriguing concept of using AI to create your very own Digital Doppelgänger, and discover how and when to use your creation by applying an AI Decision Matrix, with this episode's guest, Andrew Davis.
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