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  • It's not an exaggeration to say digital content can make or break your marketing campaigns. So if you're not attracting and connecting with the type of audiences you seek, it's time to level-up your content efforts. Get ready to discover how to engage with more—and better—prospects. Sponsored by Act-On.

  • If you want your content to be found, you can't do what everyone else is doing. Join search expert and founder of Seer Interactive, Wil Reynolds, on December 14 for B2B Backstage to learn how to build an innovative toolbox that will get your content seen in 2022... and beyond.

  • We've all heard that prospects consume at least 13 pieces of content before making a decision. But does that have to be true anymore? This article discusses why that should change.

  • As the hybrid workplace becomes more and more common, collaboration among remote workers can be difficult, especially in content creation. A DAM solution can streamline collaboration.

  • SEMRush analyzed 300 trending videos for 19 characteristics to find out which traits and creative approaches popular TikToks have in common.

  • Want to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build trust with customers. Here are three sets of best-practices.

  • B2B sales have changed, and so must the sales content that marketers create. What worked for in-person selling may not work in the digital world. Here are three ways to approach the shift.

  • Getting the right content—content that directly corresponds to a prospect's need—in front of the right people, at the right moment, is a big challenge for today's marketers. But, with the right data and tools, it can be done. And it can drive business growth. Sponsored by Selling Simplified.

  • Video is not only a popular form of marketing content but also an incredibly versatile medium, so you can create a certain type of video for each touchpoint in your marketing strategy. Here's a road map of how to use it in account-based marketing.

  • What email marketing tactics should you be using right now to improve open and response rates? Small changes (to words, timing, and more) can dramatically improve your performance—and so can knowing how to avoid common pitfalls and roadblocks. Sponsored by Litmus.

  • If your marketing activities don't have a well-conceived strategy continually informing them, it's time to level up—and boost your bottom line. You'll need to build a growth strategy for yourself and your team, build your brand and make social connections, and ensure your MarTech stack is uncovering demand and improving your campaigns. Sponsored by Vidyard.

  • This infographic from WebsiteSetup highlights 27 tools that can help your blog run better and grow faster.

  • B2B decision-makers prefer thought leadership content that isn't salesy and that has a human tone and a clear point of view, according to recent research from Edelman and LinkedIn.

  • Today's buyers want solutions, but they also want to feel heard and appreciated by the brands they interact with—like yours. Are you harnessing the power of Conversational Marketing to better connect with customers, and drive revenue? If not, now is the time. Sponsored by Drift.

  • There may be no magic bullet for increasing lead generation, but tweaking your marketing content can still boost the response to it—and improve lead quality. Here are six easy ways to do that.

  • Cryptocurrencies, creator coins, and NFTs are not merely a trend, argues Jeremiah Owyang. On our latest podcast, he offers insights into what they are and how they might change the future of marketing.

  • Content creators and influencers say their favorite social platforms are TikTok, Instagram, and YouTube, according to recent research from The Influencer Marketing Factory.

  • The average word count of blog posts has been steadily increasing over the past eight years and is now longer than ever, according to recent research from Orbit Media Studios.

  • The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing and are increasingly investing in the approach.

  • Graphic design will be more striking and more inclusive in 2022 according to Venngage, which recently published its predictions for the year ahead.