Hey, marketers! Ever wondered how to build trust in an increasingly skeptical digital world? Well, you're in luck! The Marketing Smarts Live Show, hosted by George B. Thomas, recently featured Marcus Sheridan, a marketing maven who's not afraid to speak his mind.
In this episode, Marcus shares his unfiltered opinions and insights on building trust online, especially in B2B marketing. So grab a cup of coffee and let's dive into the key takeaways!
The Episode: A Brief Overview
In this episode, Marcus Sheridan and George B. Thomas discuss the importance of trust in the digital landscape. Marcus is known for his bold opinions, such as referring to "Call us for a quote" as the "middle finger of the internet." He says B2B marketing can be just as engaging as any consumer marketing, and he's here to tell us how.
The Importance of 'Disarmament' in Building Trust
Marcus emphasizes the need for "disarmament" in conversations, especially when you're selling and communicating simultaneously.
"You have to say something early on in the conversation that throws them off, almost makes them flinch and say, 'What? I can't believe you said that,'" Marcus explains.
That approach helps to build trust by showing that you're not just another marketer trying to make a sale; you're a real person willing to engage in an authentic conversation.
The Year of Video: A Decade-Long Prediction
Both Marcus and George agree that video has been the "next big thing" in marketing for almost a decade. However, Marcus says, vertical format short video is the way to go to get noticed nowadays.
"We're on a 10-year run that this is the year of video," Marcus jokes, but he insists that this year, it's really going to stick.
Next Steps: Your Action Items
- Be authentic: Start conversations that disarm your audience and build trust.
- Embrace video: Consider using vertical format short videos in your marketing strategy.
Conclusion: The Final Word
Trust is the cornerstone of any successful marketing strategy, and Marcus Sheridan provides a fresh perspective on how to build it in the digital age. So, are you ready to disarm your audience and build genuine relationships? Your next big marketing win could be just a conversation away!
* * *
Watch the video for more valuable insights and action items:
Episode Details, Guest Information, and Referenced Links
Episode No. 49
- Live date: September 11, 2023
- Episode link: www.youtube.com/watch?v=wlwBJsvEBM0
- Original podcast episode: World-Class Case Studies; They Ask, You Answer; and Building Trust on the Internet: Marcus Sheridan on Marketing Smarts [Podcast]
Guest's social media profiles:
MarketingProfs resources referenced in the show:
- Social Video Marketing: Create Conversations and Build Customer Loyalty
- Five Tips From Leading Companies for Online Video Marketing
- "In B2B News" article referenced in the show:
"From the #mpb2b Community" links referenced in the show:
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
You may like these other MarketingProfs articles related to Customer Experience:
- Closing the Loop: How to Deliver Personalized CX at Scale, Even Across Channels
- B2B Marketers, the Customer Journey, and Sales | Marketing Smarts Live Show
- How B2B Marketers Can Leverage Voice of Customer for Business Growth | Marketing Smarts Live Show
- How to Deliver (And Improve) the Connected Customer Experience
- A 'Brand Differentiation Through Experience Innovation' Conversation: Allen Adamson on Marketing Smarts [Podcast]
- A Five-Step Framework for ROI From Personalized Customer Experiences