Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate
Creating personalized content that communicates value is the key to reaching customers in today's complex marketing landscape. Here are three things you need to know.
CONTENT TYPE: Podcast | TOPIC: Demand Generation | ELEMENT: Strategy
Heike Young of Salesforce and Hilding Anderson of Publicis.Sapient share some surprising findings from new research on what shoppers want, based on a survey of 6,000 consumers and 1.4 billion e-commerce visits.
CONTENT TYPE: Chart | TOPIC: Customer Loyalty | ELEMENT: Communicate
Online shoppers say the thing they value most in their favorite retailer or brand is trustworthiness, according to recent research from Smart Assistant and Researchscape.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy
The idea of creating a brand that customers will love is, really, something of a fairy tale. But we're big kids now, so let's put the fairy tales aside, roll up our sleeves, and get to work.
GDPR's new consent standards will compel marketers to do what they need to be doing anyway: get to know and serve their customers better. Here are four ways to transform restrictive processes into strategic customer-relationship opportunities.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Plan
A good rewards program can increase sales, reduce discounts, and grow customer loyalty. Here's how to launch a strong program and encourage customer participation.
CONTENT TYPE: Chart | TOPIC: Customer Loyalty | ELEMENT: Strategy
Snapchat and Instagram are the most popular social networks among American teens, according to recent research from Piper Jaffray.
CONTENT TYPE: Podcast | TOPIC: Customer Loyalty | ELEMENT: Strategy
Nichole Kelly, chief consciousness officer at Conscious Marketing Institute and author of How to Measure Social Media discusses "conscious marketing" and explains why marketers need to embrace transparency and use the data they collect to benefit consumers.
CONTENT TYPE: Infographic | TOPIC: Customer Loyalty | ELEMENT: Communicate
Spanish is the second-most commonly spoken language in the US, and that offers a huge opportunity for marketers. Check out this infographic for stats about Hispanic market share and Spanish use on the Web.
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Communicate
Your email program is vital for turning one-time buyers into loyal customers. Here are some tips to make your emails effective in improving customer retention and encouraging loyalty.
CONTENT TYPE: Infographic | TOPIC: Customer Loyalty | ELEMENT: Strategy
Technology can actually help create meaningful human relationships between brands and customers—when it's used well. See how AI, chatbots, and more can produce better customer experiences and relationships.
Some 71% of consumers who are members of loyalty programs say membership is a meaningful part of their relationships with brands, according to recent research from Bond Brand Loyalty.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Communicate
B2B marketers have long assumed that business decisions are based primarily on rational motivations—and that emotion is exclusively B2C territory. But it's become increasingly apparent that emotion plays an important role in B2B as well.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Management
Personalization is a powerful marketing tool, but with great power comes great responsibility. Misusing personalization can diminish consumers' trust in a brand. Here's how to be transparent and effective.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: None
Your customers drive your business, so consider their habits when you're setting up your e-commerce site.
Creating a loyalty program is just a first step to customer engagement—you also must promote and maintain the program to keep customers excited and engaged. Here are some simple ideas to do that.
CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation | ELEMENT: Management
Marketers have a lot to do these days. The right processes and tools can save you time, improve your marketing, and give you the information you need to be more creative and effective.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Plan
Discovering what drives your top buyers—and applying that info to prospects—can help you get more stellar customers.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Management
All the technology in the world won't give your customers great experiences if your customer service team—the face of your brand—isn't trained and supported properly. Here are three ways to make sure they are.
CONTENT TYPE: Infographic | TOPIC: Customer Loyalty | ELEMENT: Plan
Keeping your current customers is much less expensive than finding new ones. Social media offers an accessible and effective platform for retaining customers.
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