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  • Even the most complex material can be generated and fleshed out in simple ways—via straightforward processes—to produce amazing whitepapers. These 10 ideas for collecting information can quickly translate into high-quality whitepapers that engage B2B audiences.

  • B2B marketing is saturated. The only way to stand out is to innovate your marketing. Over the last decade, ABM has become an important innovation, focusing on accounts and buyers, not leads. Yet, marketers trying to implement account-based approaches have been thwarted by the limitations of their marketing stack.

  • Tradeshows are a lot of things to marketers. Time-consuming. Stressful. Complex. Expensive. And not always effective. But that doesn't have to be the case. This article will help you draw up your tradeshow marketing game plan to capture more leads and deliver better ROI.

  • Infographics are incredibly effective marketing tools. Even the simplest infographic could drive a thousand potential leads to your website. Here's how to take advantage of infographics in your marketing efforts.

  • Marketers publish infographics because they attract readers and because readers tend to share infographics on social networks. Those are marketing wins—in the form of backlinks, brand awareness, and website visitors. See how you can use infographics in your own marketing.

  • Ty Heath, global lead of The B2B Institute at LinkedIn, gives a sneak preview of her B2B Marketing Forum session: "How to Combine Account-Based Marketing and Social Selling on LinkedIn."

  • As the first place more than 50% of all Americans go to search for products, Amazon is the e-commerce and advertising platform most brands can't afford to ignore. But using Amazon as a platform is not as straightforward as you might think. Here are five steps you need to take to stay in control.

  • "Intent data" is one of the buzziest buzzwords in B2B marketing today for good reason: It can fuel the entire B2B marketing ecosystem. Here are seven ways intent data can drive greater ROI for numerous marketing and sales efforts.

  • Marketers are often the default creators of presentations for conferences and webinars—even board meetings and sales decks. These simple design tips can make your presentations more convincing and engaging.

  • Human beings, your customers included, are concerned about their status in society—and have been for as long as societies have existed. That's because much of status-seeking is instinctual. In modern consumer societies, that instinct expresses itself in some interesting ways.

  • B2B lead generation and sales is a complex world. As technology, trends, and preferences evolve, so do B2B marketing and sales. Identifying and overcoming common challenges is the best way to accelerate B2B growth.

  • There are various types of influencers, and they deliver varying degrees of success to what your business wants from its investment in influencer marketing. Knowing the differences among the different types can help you define the goals, activities, and measures of success for your influencer marketing.

  • What makes the difference between a piece of content that gets no traction, and another that encourages a potential client to buy? This article will help you pinpoint the why and how of creating excellent buyer-focused content.

  • Buyers are so overwhelmed by digital noise these days that smart marketers are using direct mail like never before. Have you considered ramping up your direct mail efforts? We'll show you why it makes sense—and what you need to succeed. Sponsored by Sendoso.

  • A healthy marketing budget can be powerful fuel for brand expansion and sales growth. But when sales improve, most marketers need to prove that their activity was the driver. Marketers must tie their tactics directly to sales outcomes in a way that's as simple and believable as possible.

  • Most B2B buyers say they want to hear from sales reps when products have complex configurations, when purchases have specific terms, when there are pricing specials, and when trying to learn about new offerings, according to recent research from PROS.

  • Are you overcomplicating the B2B buying process, and underwhelming clients and prospects? We'll show you what you need to do to succeed. Sponsored by Drift.

  • Delivering personalized content at scale requires a strategic effort that applies to various marketing strategies: inbound, demand generation, account-based marketing, and sales enablement. Here are some best-practices for delivering personalized content for each of those four strategies.

  • Shoppers today are driven by the use of coupons, the ability to customize their shopping experience, and the ability to make purchases digitally. Check out findings from the annual "Promotions Industry Analysis."

  • With advertising becoming more expensive and the signal-to-noise ratio at an all-time high, brands are turning to influencer marketing to tap into existing audiences and achieve their marketing goals. But it's already becoming stale with one-off posts and sponsored content.