Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create
Want to create a lip-smacking lead magnet that prospects will come from far and wide to sample? You'll need the right mix to do it, including these 3 essential ingredients.
CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation | ELEMENT: Management
Only 8% of companies say their marketing and sales teams are aligned. The source of the fracture in the relationship? The ubiquitous, but flawed, Marketing-qualified lead (MQL). Here's what you, as a marketer, can do about that.
CONTENT TYPE: Chart | TOPIC: Demand Generation | ELEMENT: Communicate
How many times should salespeople contact prospects? How long should outreach last? What is the optimal spacing between contact attempts? How quickly should sales reps respond to prospects?
CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing | ELEMENT: Plan
2019 is here. Are you ready to get serious about (and get serious results from) your Account-Based Marketing strategy? Getting super granular with specific KPIs may feel like splitting hairs, but precision is key. Sponsored by Demandbase.
CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Management
There are critical differences between leads generated from a search query vs. leads generated from referrals and other sources. Common sales approaches can hurt your chances with search-generated leads. You need a customized approach to convert them instead.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
If you gather information to gain a strong understanding of your competitive landscape and market environment, you can improve your strategy across every area of marketing. Let's take a look at how to gather intel in three areas to help you stand out against your competition and win.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Strategy
B2B customers are demanding education and advice as part of the sales experience. They see through the bright and shiny marketing speak. They want proof. Real thought leadership is that proof. Take these four steps to identify your company's most powerful thought leaders and their perspectives.
CONTENT TYPE: Sponsored Webinar | TOPIC: Events | ELEMENT: Plan
With a new year of tradeshows upon us, all eyes turn to ROI. Are you ready to get the maximum value—and leads—out of your live events? Sponsored by Cvent.
CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Communicate
A lot of marketing directors are constantly tweaking their messaging—because it just isn't doing what they want it to do. And it's not easy to fix... with so many moving parts. But here are five of the most common issues that show up in marketing messaging of all kinds. Let's straighten them out, shall we?
CONTENT TYPE: Webinar | TOPIC: Demand Generation | ELEMENT: Plan
Many B2B organizations simply create more content and increase the number of campaigns in hopes that something will work, only to find that simply doing more does not successfully deliver a good buying experience. So what can you do, then, to improve demand gen results?
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