Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Plan
B2B influencer marketing can be tricky because B2B influencers may not have a big online presence. Here's how you can find offline influencers so you can combine online and offline efforts to improve results throughout the sales process.
CONTENT TYPE: Course | TOPIC: Demand Generation | ELEMENT: Plan
A successful demand-generation program can directly grow your organization's bottom line. But smart planning is key. Good planning will help you put together a process that Marketing and Sales can follow to bring in more sales opportunities and revenue... and avoid common pitfalls that so many companies encounter.
CONTENT TYPE: Course | TOPIC: Demand Generation | ELEMENT: Create
A successful demand generation campaign relies on content that's targeted to the personas who influence the ultimate purchasing decision. Learn how to create campaign content that aligns with the buyer journey in this course from MarketingProfs.
CONTENT TYPE: Course | TOPIC: Demand Generation | ELEMENT: Communicate
Communication is the heart of marketing. Make sure your hard work you've done is memorable and useful to your audience. See to it that your demand generation programs and campaigns get out the door, successfully. And what's more, that they rally people around your ideas.
CONTENT TYPE: Course | TOPIC: Demand Generation | ELEMENT: Analyze
Gathering and analyzing data to see how your demand generation campaigns perform is a key step in becoming data-driven. It's also key to ensuring success with any future campaigns. If you aren't contributing to the financial growth of your organization... well, then we need to talk.
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Plan
If your data practices are GDPR-compliant, you don't have to worry, right? But marketing technologies and techniques that use consumer data for targeting and personalization can still put you in a bind.
CONTENT TYPE: Sponsored Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze
How can you accurately measure Marketing's contribution to the final sale? Learn about 3 attribution models and their pros and cons to find the best one for your business.
CONTENT TYPE: Article | TOPIC: Websites | ELEMENT: Analyze
You've been testing CTAs and landing pages, but now what? Here are 10 lesser-known—but highly effective—tactics you can use to increase website conversions.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Management
Sales enablement is no longer a task limited to the marketing team. When your business takes a more holistic approach to sales enablement, sales teams are more likely to increase win rates and exceed quotas.
CONTENT TYPE: Infographic | TOPIC: Websites | ELEMENT: None
Only 17% of first-time website visitors are there primarily to shop, says a recent study, so brands need to make sure website experiences are memorable enough to bring visitors back.
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