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  • Agile projects are more likely to be successful than those managed with traditional approaches… so why doesn't everybody use it? We'll show you what you need to succeed. Sponsored by Workfront.

  • Whether you're decluttering your closet or updating your marketing plan, the key is to be thoughtful and critical. To hold in your hands, or in your mind, the initiatives and activities that spark joy—and results.

  • The median starting salary for a corporate vice-president of marketing in the United States is expected to be $145,000 in 2020, according to recent research from The Creative Group.

  • It's no secret that marketing and sales work better as friends than as foes. Still, many B2B companies have siloed teams that compete for revenue generation and attribution, and they disagree at every turn. Sponsored by Salesforce Pardot.

  • It's an exciting time to be a B2B marketer. Through the power of artificial intelligence (AI), we have the ability to create more engaging and meaningful customer experiences than ever before. Are you taking full advantage of these opportunities? Sponsored by Salesforce Pardot.

  • Insufficient pay is the top reason workers in the United States consider quitting their jobs, according to recent research from Signs.com.

  • Life isn't fair for consumer brands. Do you feel like your customer experience across every single platform and channel gets compared to that of companies with a LOT more resources? Welcome to the club. Sponsored by Mautic.

  • By developing processes and adopting ideas that mirror Agile methods, marketing teams can produce higher-quality content. Here's how Agile approaches can help you find the balance between quality and quantity.

  • Most marketers say their teams are somewhat proactive about planning projects, and they somewhat agree that their team members have strong organizational skills, according to recent research from CoSchedule.

  • Are you struggling to attribute and measure the value of your marketing campaigns? We'll show you what you need to succeed. Sponsored by Adtaxi.

  • More and more marketing departments are moving from just being curious about Agile to actually implementing Agile practices. But many have the wrong idea about what Agile is and what it can or cannot do, so let's debunk some of the most common myths about Agile.

  • Creating great content is not enough. How can you make sure the sales team is using your latest and greatest materials—and that the content is resonating with prospects? This demo of ClearSlide's software will show you how.

  • Hiring and scaling your team can be daunting. Making a hire and then discovering it was the wrong one can be extremely costly: in terms of time, money, resources, and—less obviously—team morale. When hiring, here's what you need to consider to do it right.

  • Bringing creative teams in-house promises greater efficiencies and higher-quality creative work. But marketing organizations can't just bolt on a creative team and expect miracles. Check out the infographic to learn more.

  • Done right, email marketing delivers results that outperform just about any other channel's. Done wrong, you leave money on the table with every send. So what are the roadblocks that stand in the way of optimizing email ROI?

  • The average tenure of chief marketing officers at top consumer brands dipped slightly last year, according to recent research from Spencer Stuart.

  • Marketers' day-to-day responsibilities, together with what's expected of marketing departments and marketers, continue to shift. So do marketing skill sets and marketing team structures—and marketing salaries.

  • The world of B2B marketing and sales is becoming more connected and personalized by the minute—is your brand keeping pace? And is it really possible to anticipate and exceed customers' expectations? Sponsored by Salesforce Pardot.

  • Think B2B marketing has to be boring? Business buyers are people who are motivated by engaging campaigns that address their needs in creative ways, too. There IS a middle ground for you to design interesting yet pragmatic campaigns and execute them with marketing automation. Sponsored by GetResponse.