Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
A subscription-based business model can be extremely successful—when it's marketed well. Here are some tips for reaching more of your target market, engaging your audience, and controlling churn rates.
CONTENT TYPE: Infographic | TOPIC: Management | ELEMENT: Management
Meetings have a reputation for being boring time-wasters, but when run well, they can—and should—help make things happen. Follow these tips to run efficient meetings that help people get work done.
CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management
GDPR may seem like a burden, but it helps us marketers think Customer First. Here's how to make sure you not only comply with GDPR's regulatory requirements but also provide customers what they need.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy | ELEMENT: Strategy
The CMO of GE Business Innovations & GE Ventures discusses branding and demand generation, the role of emotions and data in powering your marketing, the importance of a diverse marketing team, and building and measuring brand value.
CONTENT TYPE: Infographic | TOPIC: Management | ELEMENT: Communicate
The latest data from Unmetric shows the best times to post on Instagram, Twitter, and Facebook. Pay close attention: Each platform has its own peak days and hours.
CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Create
Ryan Malone, founder and CEO of digital agency SmartBug Media, discusses "intelligent inbound marketing," enhancing employee engagement, and cultivating balance within a marketing organization.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Plan
Marketers managing consumer promotions and engagement (CPE) efforts often can't easily measure ROI and determine what's working. Here are five tips to make CPE for consumer goods brands more efficient and profitable.
CONTENT TYPE: Sponsored Article | TOPIC: Content | ELEMENT: Plan
When you need to arrange complex information and track minute details, calendars are awfully helpful. Especially in content marketing.
Is your team spending too much time on manual tasks, such as cleaning up data? The good news: there are easy-to-implement processes to free up your team and improve your ROI.
CONTENT TYPE: Chart | TOPIC: Management | ELEMENT: Plan
Global spend on mobile advertising grew 38% in 2017, and it's projected to increase 19% per year through 2020, according to Zenith.
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