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CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Senior marketers say demands for ROI, work-from-home issues, and macroeconomic concerns are among the many work worries that keep them up at night, according to recent research.
CONTENT TYPE: Article | TOPIC: Martech
In 2022, several technologies cemented their marketing viability. In 2023, we'll start to see those technologies live up to their potential, argues this article.
CONTENT TYPE: Webinar | TOPIC: Marketing Content
Join veteran B2B Marketing expert Michael Brenner to learn six practical steps you can take right now to start meeting buyer needs and your CEO's expectations.
CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy
What's next for B2B? Register now for the Future Trends Friday Forum and hear what three top industry experts have to say about what lies ahead. Sponsored by Momentive.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
Sydni Craig-Hart and host George B. Thomas discuss why having conversations with your customers is the most vital element of becoming inclusive, and why inclusivity has become so essential in the post-pandemic world.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
The year ahead is potentially filled with economic challenges and uncertainty, so how can you ensure you keep revenue on track? This infographic explores key ways to maximize sales in 2023.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Web3 was all the rage in 2022, from crypto to the metaverse. But will the B2B world plunge deeper into such technologies in 2023? This article argues no.
This infographic, which was based on data from a survey of marketers at leading B2B brands, covers broad trends in B2B influencer marketing and looks at how the industry is changing.
Today's B2B buyers mostly want to be left alone to make their own decisions during their customer journey. Providing them with interactive content and product demos enables them to do just that.
CONTENT TYPE: Article | TOPIC: Branding
Although their influence is broadly felt, thought leaders aren't magical beings. They're just people—like you. Here are six ways regular people can increase their company's influence with thought leadership.
B2B marketers say AI/automation is the top strategy they plan to experiment with more in 2023, according to recent research from Sagefrog.
CONTENT TYPE: Article | TOPIC: Marketing Content
The amount of data used by marketers has grown exponentially in recent times. But data is only as good as what information you can derive from it. Enter data visualization.
CONTENT TYPE: Chart | TOPIC: Martech
Marketers say they expect AI to be the most important emerging tech of 2023 and the potential impact of a recession to be the most important societal trend, according to recent research from WARC.
This infographic covers when account intelligence tends to be most useful. Specifically, it looks at the key touchpoints for using account intelligence in ABM strategies, go-to-market strategies, and field marketing strategies.
CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation
Changes in technology, privacy, and customer behavior are disrupting digital marketing. But many of us are too busy to understand how these changes will affect our work and careers. So we're hosting a friendly fireside chat with six domain experts to discuss the important trends and changes coming your way in 2023.
Senior B2B marketing and sales professionals say inaccurate customer data is the biggest impediment to succeeding with data-driven marketing, according to recent research from Dun & Bradstreet.
Although cutting back on marketing is a kneejerk reaction to a struggling economy, history teaches us that companies' keeping focused on customers is what keeps them afloat. Here are four major reasons for that.
CONTENT TYPE: Friday Forum | TOPIC: Marketing Management
As you think about your personal holiday plans, you'll want to pencil in time for our Marketing Planning Friday Forum. Three industry experts will share how to navigate the year ahead so that it's your best B2B year yet. It's a Friday Forum so exciting, you'll be spreading the marketing cheer all season long. Sponsored by Adobe Workfront.
CONTENT TYPE: Sponsored Webinar | TOPIC: Martech
Artificial intelligence in marketing is here to stay, and Marketing and Sales leaders can no longer afford to ignore it. Register today to catch up on AI trends and best-practices for your marketing strategy and for aligning your revenue teams. Sponsored by Drift.
CONTENT TYPE: Podcast | TOPIC: Marketing Management
Jim McHugh and host George B. Thomas discuss the differences between revenue marketing and lead-driven marketing, hurdles to watch for when transitioning to a revenue-based model, and the nature of the credibility gap (and how to close it).
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