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CONTENT TYPE: Article | TOPIC: Marketing Strategy
A vital component of any marketing strategy is thinking about what the future might look like. In strategy parlance, that's called having industry foresight. But what does industry foresight mean—and how do you get such a view of—how can you forecast—the future of your market?
CONTENT TYPE: Podcast | TOPIC: Marketing Content
Ahava Leibtag and host George B. Thomas tackle strategic content development, which Ahava describes as a combination of data, politics, and common sense. Their discussion includes tips and hacks, hurdles, and why marketers need to be strategic more than ever to forge a clear connection between content and revenue.
Implementing a data infrastructure can make the difference between planting a flag on a mountain of useless customer data and turning a smaller hill of data into actionable insights. The amount of data doesn't matter so much as what you do with it.
CONTENT TYPE: Webinar | TOPIC: Marketing Strategy
Discover why your messaging isn't always to blame for poor conversion and what may be the culprit instead. Join MarketingProfs CEO Allen Weiss to learn how a positioning framework can help you create powerful messaging that connects with your audience and cements your claim in the marketplace.
CONTENT TYPE: Chart | TOPIC: Branding
People increasingly want brand messaging to be motivational and reassuring, according to recent research from Attest.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
Doug Binder and host George B. Thomas discuss the impact of time and attention on your marketing, including how to keep the attention of customers and how to begin the customer journey.
CONTENT TYPE: Article | TOPIC: Martech
In 2022, several technologies cemented their marketing viability. In 2023, we'll start to see those technologies live up to their potential, argues this article.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Senior marketers say demands for ROI, work-from-home issues, and macroeconomic concerns are among the many work worries that keep them up at night, according to recent research.
CONTENT TYPE: Webinar | TOPIC: Marketing Content
Join veteran B2B Marketing expert Michael Brenner to learn six practical steps you can take right now to start meeting buyer needs and your CEO's expectations.
CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy
What's next for B2B? Register now for the Future Trends Friday Forum and hear what three top industry experts have to say about what lies ahead. Sponsored by Momentive.
Sydni Craig-Hart and host George B. Thomas discuss why having conversations with your customers is the most vital element of becoming inclusive, and why inclusivity has become so essential in the post-pandemic world.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
The year ahead is potentially filled with economic challenges and uncertainty, so how can you ensure you keep revenue on track? This infographic explores key ways to maximize sales in 2023.
Web3 was all the rage in 2022, from crypto to the metaverse. But will the B2B world plunge deeper into such technologies in 2023? This article argues no.
This infographic, which was based on data from a survey of marketers at leading B2B brands, covers broad trends in B2B influencer marketing and looks at how the industry is changing.
Today's B2B buyers mostly want to be left alone to make their own decisions during their customer journey. Providing them with interactive content and product demos enables them to do just that.
CONTENT TYPE: Article | TOPIC: Branding
Although their influence is broadly felt, thought leaders aren't magical beings. They're just people—like you. Here are six ways regular people can increase their company's influence with thought leadership.
B2B marketers say AI/automation is the top strategy they plan to experiment with more in 2023, according to recent research from Sagefrog.
CONTENT TYPE: Chart | TOPIC: Martech
Marketers say they expect AI to be the most important emerging tech of 2023 and the potential impact of a recession to be the most important societal trend, according to recent research from WARC.
CONTENT TYPE: Article | TOPIC: Marketing Content
The amount of data used by marketers has grown exponentially in recent times. But data is only as good as what information you can derive from it. Enter data visualization.
This infographic covers when account intelligence tends to be most useful. Specifically, it looks at the key touchpoints for using account intelligence in ABM strategies, go-to-market strategies, and field marketing strategies.
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