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  • The Attention Economy—How Time Affects Your B2B Marketing Efforts: Doug Binder on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Doug Binder and host George B. Thomas discuss the impact of time and attention on your marketing, including how to keep the attention of customers and how to begin the customer journey.

  • What Keeps Senior Marketers Up at Night?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Senior marketers say demands for ROI, work-from-home issues, and macroeconomic concerns are among the many work worries that keep them up at night, according to recent research.

  • Martech 2023: Three Trends to Expect

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    In 2022, several technologies cemented their marketing viability. In 2023, we'll start to see those technologies live up to their potential, argues this article.

  • Six Steps to Future-Proof Your B2B Marketing for Greater ROI in 2023

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    Join veteran B2B Marketing expert Michael Brenner to learn six practical steps you can take right now to start meeting buyer needs and your CEO's expectations.

  • Future Trends Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

    What's next for B2B? Register now for the Future Trends Friday Forum and hear what three top industry experts have to say about what lies ahead. Sponsored by Momentive.

  • Inclusive B2B Marketing Techniques You Can’t Afford to Ignore: Sydni Craig-Hart on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Sydni Craig-Hart and host George B. Thomas discuss why having conversations with your customers is the most vital element of becoming inclusive, and why inclusivity has become so essential in the post-pandemic world.

  • Eight Ways to Maximize Sales in 2023 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    The year ahead is potentially filled with economic challenges and uncertainty, so how can you ensure you keep revenue on track? This infographic explores key ways to maximize sales in 2023.

  • Three Predictions for B2B Marketing in 2023

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Web3 was all the rage in 2022, from crypto to the metaverse. But will the B2B world plunge deeper into such technologies in 2023? This article argues no.

  • How the B2B Influencer Marketing Industry Is Changing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic, which was based on data from a survey of marketers at leading B2B brands, covers broad trends in B2B influencer marketing and looks at how the industry is changing.

  • The Future of SaaS Sales Lies in Interactive Demos and Product-Led Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Today's B2B buyers mostly want to be left alone to make their own decisions during their customer journey. Providing them with interactive content and product demos enables them to do just that.

  • Six Ways to Build Brand Influence Using Thought Leaders in Your Organization

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Although their influence is broadly felt, thought leaders aren't magical beings. They're just people—like you. Here are six ways regular people can increase their company's influence with thought leadership.

  • The Top Strategies B2B Marketers Plan to Explore in 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B marketers say AI/automation is the top strategy they plan to experiment with more in 2023, according to recent research from Sagefrog.

  • Data Draws the Big Picture: Why and How to Use Data Visualization

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The amount of data used by marketers has grown exponentially in recent times. But data is only as good as what information you can derive from it. Enter data visualization.

  • The Most Important Tech and Societal Trends for Marketers in 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Marketers say they expect AI to be the most important emerging tech of 2023 and the potential impact of a recession to be the most important societal trend, according to recent research from WARC.

  • When B2B Marketers Should Use Account Intelligence [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic covers when account intelligence tends to be most useful. Specifically, it looks at the key touchpoints for using account intelligence in ABM strategies, go-to-market strategies, and field marketing strategies.

  • The Future of B2B Marketing: Hot Advice & Smart Insights for 2023

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

    Changes in technology, privacy, and customer behavior are disrupting digital marketing. But many of us are too busy to understand how these changes will affect our work and careers. So we're hosting a friendly fireside chat with six domain experts to discuss the important trends and changes coming your way in 2023.

  • The Biggest Obstacles to Succeeding With Data-Driven B2B Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Senior B2B marketing and sales professionals say inaccurate customer data is the biggest impediment to succeeding with data-driven marketing, according to recent research from Dun & Bradstreet.

  • Customer-Centric Companies Win in Recessions: How Customer Insight Cushions Downturns and Speeds Recovery

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Although cutting back on marketing is a kneejerk reaction to a struggling economy, history teaches us that companies' keeping focused on customers is what keeps them afloat. Here are four major reasons for that.

  • Marketing Planning Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Management

    As you think about your personal holiday plans, you'll want to pencil in time for our Marketing Planning Friday Forum. Three industry experts will share how to navigate the year ahead so that it's your best B2B year yet. It's a Friday Forum so exciting, you'll be spreading the marketing cheer all season long. Sponsored by Adobe Workfront.

  • Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Artificial intelligence in marketing is here to stay, and Marketing and Sales leaders can no longer afford to ignore it. Register today to catch up on AI trends and best-practices for your marketing strategy and for aligning your revenue teams. Sponsored by Drift.