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  • Your company probably spends a great deal on digital marketing. But, despite all the data and analysis about your digital campaigns, do you know what's really working and what's not? Can you measure your digital marketing's impact? It's time to forge a path to ensure your company's digital maturity.

  • It's time to think hard about the future of marketing—from the role of marketing teams to which channels and platforms are becoming more or less important—and everything in between, including what the latest data predicts for the industry. Join us to find the best way forward. Sponsored by Cvent.

  • Are you ready to enable greater efficiency and productivity among your team and organization? If so, now is the time to level-up your strategic planning and day-to-day efficiency through Agile Marketing methods and best-practices. Sponsored by Adobe Workfront.

  • Field marketers—and those who manage them—know first-hand how tough the past year-and-a-half has been. But it's time to look ahead and prepare to navigate a new world. You'll need smart strategies to overcome common field-marketing challenges, and innovations that will help you overcome new ones, so you can exceed your goals. Sponsored by Splash.

  • It's clear by now that the pandemic has changed interactions between businesses and customers. So what do customers expect from digital outreach and post-pandemic marketing? Here's a good place to start: customer service best-practices.

  • With first-, second-, and third-party intent data, marketers have the information they need to better understand their customers. In this first of a two-article series, learn about the types of intent data and methods for obtaining them.

  • How do small and medium-sized businesses begin to take a bite out of the digital world? Author Eric Schwartzman argues that an effective transformation to online marketing requires owned media and new platforms.

  • What's so great about influencer marketing? This infographic from Americanoize provides 12 reasons why it can be a boon for brands.

  • Personalization and ABM are now the name of the game in B2B marketing,. But the secret to their success lies in collecting—and using—voice-of-the-customer data. Find out more.

  • As a result of the pandemic, many businesses have developed newfound responsiveness and resiliency and are ready to evaluate and optimize their marketing strategies. A marketing maturity framework can help.

  • If thought leadership is important to your company—and its bottom line—you need to make sure you've got the right "thought leaders" telling your brand's stories. Get ready to learn about today's best strategies and tactics for implementing and scaling a successful thought-leadership program.

  • Is your marketing team prepared to launch a campaign at a moment's notice? If not, you can be caught off-guard and lose important customers, revenue, and other opportunities. The ability to react quickly—and with the right content—is critical. It's time to make sure you're prepared. Sponsored by Uberflip.

  • The expectations of today's B2B have changed; they now seek out on-demand content to research solutions on their own before contacting your company. That's why video is the perfect content format to reach those buyers. Here's how.

  • As the post-pandemic marketplace takes shape, marketers need to focus on what creates a memorable experience—and that doesn't always mean digital-only. Hybrid events allow for increased engagement and innovations. We can reimagine the B2B customer experience.

  • Toward the end of a B2B buying cycle, marketers may think their job is over. But they can still help close the deal by using account-based marketing tactics to continuously support Sales and further influence decision-makers.

  • This infographic from SEMRush covers 12 essential platforms and media types that you can use to share your content.

  • Marketing goals can become blurry for even the most seasoned pros. Switching to an outcome-based approach helps align those goals with business outcomes. Here's how it works.

  • Executive-level strategist and best-selling author Chris Brogan lays a course for big B2B companies to get past planning and dig deeper to create an organizational (or even multi-organizational) marketing strategy.

  • Wouldn't you love to connect with your prospects and customers in the same powerful way that great actors connect with their audiences? Well, by applying principles of theatrical training—and brushing up on your emotional intelligence—you can! Sponsored by Vyond.

  • Every business suffers from a certain degree of customer churn, but if you use the right tactics to retain customers, you can reduce churn. Start by creating an effective customer retention plan.