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  • What's next for B2B? Register now for the Future Trends Friday Forum and hear what three top industry experts have to say about what lies ahead. Sponsored by Momentive.

  • Changes in technology, privacy, and customer behavior are disrupting digital marketing. But many of us are too busy to understand how these changes will affect our work and careers. So we're hosting a friendly fireside chat with six domain experts to discuss the important trends and changes coming your way in 2023.

  • As you think about your personal holiday plans, you'll want to pencil in time for our Marketing Planning Friday Forum. Three industry experts will share how to navigate the year ahead so that it's your best B2B year yet. It's a Friday Forum so exciting, you'll be spreading the marketing cheer all season long. Sponsored by Adobe Workfront.

  • Artificial intelligence in marketing is here to stay, and Marketing and Sales leaders can no longer afford to ignore it. Register today to catch up on AI trends and best-practices for your marketing strategy and for aligning your revenue teams. Sponsored by Drift.

  • Join positioning expert and MarketingProfs CEO Allen Weiss for this free webinar to gain a better understanding of your market, how to segment it based on the benefits your organization offers, and what sets you apart from the competition.

  • Welcome to a highly misunderstood topic: segmentation. This article explains what marketers tend to get wrong about segmentation, what's a better way to segment, and why doing a differential advantage analysis after segmentation can help you beat the competition.

  • When as a marketer you identify and focus on benefits, you ensure that you are focusing your attention on what customers are really buying; as a result, you don't waste money and energy in your marketing efforts.

  • Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, you're flying blind.

  • How do you evaluate whether Web3 would add value to your business? This podcast episode featuring Tony Pham tackles that question and more, including what the differences are between Web2 and Web3 and where the Internet stands today.

  • The accelerated pace of the digital business world will require B2B tech marketers to drop their manual ABM processes and get to a deeper level of customer understanding. But how? Check out these ideas.

  • A brand known for a particular benefit enables growth opportunities beyond the product's original focus—via a brand extension. Using the brand on a new market offering that's in a different product category can provide sizable benefits, including new paths to growth. But you have to be careful.

  • What's the secret to constructing a sophisticated, airtight digital marketing budget that's justifiable and sensible? It's definitely not more spend equals more payoff. Check out this article for budgeting tips.

  • Most professionals in charge of events say their firm is planning to increase or do the same number of virtual events in the next 12 months as it did in the past 12 months, according to recent research from Airmeet and Forrester.

  • In an era of Big Data and revenue-driven marketing strategies, is it possible to find a balance between the art and science of marketing? This article tackles that question.

  • ABM is more effective with intent data! Yay! But you're using it wrong. D'oh! You might be making one of four newbie mistakes outlined in this article.

  • The first part of this article series identified what factors contribute to the dark funnel—a (spooky) place where prospects learn about your company without your knowledge. This second part offers concrete steps you can take to start obtaining data from the dark funnel.

  • George B. Thomas and Arsen Avakian dive into the end of third-party cookies and how it affects digital advertisers, as well as how important it is to connect to people's emotions during their buyer's journey—even more so than collecting data. Are you ready to have a third-party cookie conversation?

  • Almost two-thirds (65%) of marketers who run direct mail campaigns say the performance of such campaigns has improved over the last 12 months, according to recent research.

  • This infographic explores how the lines between B2B and B2C blur in considered purchases, and how businesses in both areas need to combine right-brain and left-brain approaches to succeed.

  • It's time to dig out that ideal customer profile you created and saved to a random folder a while back. Actively applying an ICP across your entire marketing funnel could be what you need to become more revenue-focused.