Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: PRO Webinar | TOPIC: Management
Innovation doesn't just happen because you have the right tech stack and processes. You need the right team, with the right mindset. Join world-renowned speaker and author, Carla Johnson, on August 10 for B2B Backstage to learn how to assemble and lead teams that get results.
CONTENT TYPE: Friday Forum | TOPIC: Account-Based Marketing
What actions should Marketing and Sales be taking throughout the B2B customer lifecycle? And how do you make sure your goals, content, and strategies are truly aligned? It's time to get on the same page and enable your sales team to generate more sales. Sponsored by Demandbase.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy
As a marketer today, you've always got to be listening and engaging with a myriad of customers and prospects on an ever-growing number of channels and platforms. But you also need sleep. So how can you do it all? The answer is mass 1-to-1 marketing. Sponsored by Sprinklr.
CONTENT TYPE: Sponsored Webinar | TOPIC: Content
It's time to stop pushing out content and just hoping it converts. Instead, wield the secret weapon of website audits to inform your content strategy—and boost your lead generation and conversion efforts. Sponsored by Influence & Co.
CONTENT TYPE: Infographic | TOPIC: Demand Generation
Effectively generating leads often requires following a lengthy path that includes everything from developing a strategic plan to measuring performance. This infographic from Orbit Media Studios covers each essential element of that journey.
CONTENT TYPE: Article | TOPIC: Email
In email marketing, there's a fine line between annoying and intriguing. Too much automation can put you over the edge. This article will help you avoid over-automated email sequences.
CONTENT TYPE: Webinar | TOPIC: Marketing Strategy
Is your current marketing strategy helping your brand grow while keeping competitors at bay? Now is the time to make sure you're asking the right questions about your market and competition, and embedding evolution and adaptation into your marketing strategy.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
If you've ever wondered what gets a new product adopted quickly, look no further than late-night infomercials. Their use of a marketing formula contains lessons every marketer can learn from.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
When looking to drive growth marketers typically focus on demand marketing. However, recent research shows that a more balanced investment between brand and demand marketing can be highly effective.
CONTENT TYPE: Guide/Report | TOPIC: Branding
Are your marketing efforts getting stale, or not working as well as they used to? Meeting the needs and interests of today's consumers starts with a brand experience management strategy that will drive real results. Sponsored by Qualtrics.
CONTENT TYPE: Friday Forum | TOPIC: Events
Right now, most marketers are trying to figure out how virtual events can and should factor into their overall event strategy: What's the best approach? How have your audiences changed post-pandemic? And how can you drive true engagement? It's time to figure all this out. Sponsored by Cvent.
CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience
As your company and your customers slowly re-emerge from the pandemic, you're probably wondering what good customer experience (CX) will look like for the rest of 2021 and into next year. In this webinar, you'll get a clear understanding of your customers' new habits and preferences. Sponsored by Qualtrics.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
If you want to influence B2B purchasing decisions, start by uncovering the potential buyer's full set of concerns and needs, according to recent research from RAIN Group.
CONTENT TYPE: Article | TOPIC: Career Management
In today's world, the traditional role of marketing in business hasn't just been flipped on its head, it's been reimagined entirely. Here's what to focus on to ensure Marketing remains relevant and respected.
CONTENT TYPE: PRO Webinar | TOPIC: Content
Don't miss Hall of Fame keynote speaker and author Jay Baer in this PRO-exclusive B2B Backstage webinar. He'll leave you questioning your content strategy and show you "How to Lift the Three Drawbridges of Content Success."
What does it mean to be a 'buyer first' salesperson? To find out, LinkedIn Sales Solutions surveyed more than 400 buyers and 400 sellers in the United States and Canada.
CONTENT TYPE: Article | TOPIC: Events
Until in-person events return in full force, hybrid is the name of the game. If you're attending or planning a hybrid event this year, maximize engagement and ROI by using these five strategies.
CONTENT TYPE: Guide/Report | TOPIC: Content
Is your team's content development and approval process stuck in the past? It's time to eliminate unnecessary manual tasks—and the roadblocks and delays that usually accompany them. It's time to start taking advantage of online proofing. (And once you do, you'll never go back.) Sponsored by Ziflow.
Does your digital marketing plan encompass each stage of the buyer's journey? Or are you missing out on critical opportunities, including engaging with buyers before they even request information? It's time to get your strategy—and buyer-first programs—in gear. Sponsored by Integrate.
CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing
Are we doing ABM wrong? We align our account-based marketing efforts with target accounts that fit certain firmographics, but maybe we should first be finding out what they actually want. Learn more in this article.
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