Marketing Measurements & Analytics Resources to Reach Your Business Goals

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

It sounds simple, but writing a good question and collecting reliable answers is harder than it seems—whether you're writing full-fledged survey instruments or quick questions for polls or forms. So here are six sets of expert tips and best-practices.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

To discover whether your content marketing is successful and to what extent your content goals have been met, you need to identify your content marketing's key performance indicators. Monitor these nine KPIs.

CONTENT TYPE: Article | TOPIC: Marketing Content

In our data-rich, content-saturated digital landscape, success lies not in just creating more content but in listening to what your audience is telling you. Because content makes the connections, but data finds the match.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Google Ads continues to be a powerhouse among paid ad platforms, and now there's Google Analytics 4 to help you get more out of your data than ever. This article offers best-practices for using GA4 in paid media campaigns.

CONTENT TYPE: Article | TOPIC: Customer Experience

How do you strike the right balance between delivering personalized marketing experiences and protecting user privacy? Is it a zero-sum game in which one goal undermines the other, or can they harmoniously coexist?

CONTENT TYPE: Article | TOPIC: SEO

As cookies and third-party tracking fall out of favor, marketers will need to look beyond paid media and revisit the backbone of SEO: organic search.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Connecting the dots between a prospect's professional and personal profiles is a powerful way to supercharge B2B marketing. Here's why it's important and how it can help you.

CONTENT TYPE: Article | TOPIC: Email Marketing

The launch of Apple's mail privacy protection two years ago immediately led to cries of "Email opens are dead!" But much like the cries of "Email is dead," they should be ignored. Learn how open rate can still be useful.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Understanding GA4 metrics is key to effectively analyzing user behavior and getting more revenue out of your website. But knowing the best metrics to use can be tough. This article outlines some of the best options to help support your analysis.