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  • How Measurement Proves & Improves Your ABM's Value

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    Are you getting as much out of your account-based marketing strategy as you hoped you would if you could measure success? Or do you struggle to prove ABM's—and your own efforts'—effectiveness and ROI? You can overcome those common measurement challenges and level-up your capabilities to prove performance. Sponsored by LiveRamp.

  • How to Calculate the ROI of Your SEO Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Search

    If you want your website to rank high in Google searches and attract visitors and potential business, you need to be investing in SEO. And because many businesses don't invest in SEO at all, even a small amount of optimization can put you ahead of the competition.

  • Measurement Matters: How to Get More From Account-Based Marketing

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing

    B2B marketers are attaining tangible results with ABM, and most who haven't started using it yet are planning to. And why not? It works. But your decision-makers clearly expect strong ROI. To find and fill capability gaps and prove the value of your ABM efforts, you must be able to measure.

  • Six Key Metrics for Measuring Online Event Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement

    When you hold an online event, getting through promoting and hosting it can feel like a big win. But you still need to know whether the event was a success with audiences and for your business. So, how can you tell?

  • How to Improve Marketing Attribution Without Burdening Your Sales Team

    Article

    CONTENT TYPE: Article | TOPIC: Metrics & Measurement

    One of the biggest sources of friction between B2B demand generation and sales teams is attribution, which often results in finger-pointing and blame. But it doesn't have to be that way.

  • A Guide to Effectively Qualifying B2B Leads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement

    Effective lead qualification—the process of scoring prospects to determine how well they fit the profile of a valuable customer likely to convert—can deliver a big payoff for B2B firms.

  • Close the Marketing Performance Gap: How to Start Delivering on the Most Important Metrics

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The abrupt changes caused by Covid-19 have shocked our personal and work lives, forcing us to rethink how we do business. But some things have not changed—like knowing what the most important metrics are... yet not being able to improve in those areas. However, you can bridge that gap and drive revenue.

  • Analytics on the Edge: Lessons in Transforming Data's Impact [B2B Backstage]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Discover a new, more effective way to analyze your data in this B2B Backstage keynote with Avinash Kaushik, digital evangelist for Google.

  • Chin up, Marketers: The Demise of Third-Party Cookies Isn't All Bad

    Article

    CONTENT TYPE: Article | TOPIC: Metrics & Measurement

    As the demise of third-party cookies draws inexorably nearer, many marketers are growing concerned: How will they track and gather customer data online? But despite the handwringing, marketers can reap long-term benefits from the end of cookies.

  • How to Marry Offline and Online Attribution Data for a 360 View in Google Analytics

    Article

    CONTENT TYPE: Article | TOPIC: Metrics & Measurement

    Who wouldn't be excited at the prospect of identifying what led to a customer's making a purchase decision? Though marketers continue to improve and refine the process, one challenge to truly meaningful insight remains: how to marry offline and online marketing attribution.

  • How B2B Marketers Can Absorb and Apply Data Effectively: Six Questions Answered

    Article

    CONTENT TYPE: Article | TOPIC: Metrics & Measurement

    Platform fatigue. IP targeting's limitations. Challenges of evaluating campaign performance. The impact of economic uncertainty. The disappearance of in-person events... B2B marketers are facing a host of unresolved issues and questions. Here are some answers.

  • Why Customers Take Brand Surveys

    Chart

    CONTENT TYPE: Chart | TOPIC: Metrics & Measurement

    Customers say they are most likely to be motivated to take brand surveys if they are going to be rewarded for their opinions, according to recent research from DISQO.

  • Moneyball for Marketing: The Art of Winning an Unfair Game [B2B Backstage]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    You may not be in the baseball business, but there's a lot you can learn about marketing from Oakland Athletics VP of Operations and former General Manager, Billy Beane. This webinar is no longer available, but you can get a taste of what you missed by watching the after show on-demand.

  • Five Measures for Proving the ROI of Your Employee Advocacy Efforts

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The definition of "employee advocacy" is straightforward: the promotion of an organization by its staff members. It's a low-cost, high-return way to increase brand awareness, drive engagement and attract talent. But can you show how that impact is related to business goals?

  • 10 Tips for Automating Marketing Reports

    Article

    CONTENT TYPE: Article | TOPIC: Metrics & Measurement

    Automating marketing reports can save tons of time and reduce errors. These 10 tips will help you think through the process of automating your reports. You'll make the right decisions about whom and what to include and demonstrate the value of your work.

  • How to Match Your Key Metrics to Your Content Goals

    Article

    CONTENT TYPE: Article | TOPIC: Metrics & Measurement

    As with any marketing undertaking, you need measures in place to track the effectiveness of your content marketing. So, whether you're focusing on SEO, lead generation, or thought leadership with your content, see which metrics you should track to monitor content marketing success.

  • Using Data for Marketing Insights That Matter

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Management

    If you're like most marketers, you're probably drowning in data but starving for actionable information. Here's how to get the insights you need to increase sales, conversions, and leads. Sponsored by Alight Analytics.

  • Five Web Analytics Tools to Help You Optimize and Measure Marketing ROI

    Article

    CONTENT TYPE: Article | TOPIC: Metrics & Measurement

    How do you access the analytics you need to measure your online marketing ROI effectively? You need the right tools. This article highlights five tools that provide insights into your marketing results.

  • Sales Presentation Skills: How to Measure and Evaluate Your Salespeople

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    If your salespeople aren't effective presenters, they'll never achieve their full potential—even if they're good at selling. Which is why it's critical to understand and monitor this vital skill. Here's how to measure and evaluate sales presentation skills.

  • What If Your Email Metrics Are Off: Who's Really Clicking on Your Emails?

    Article

    CONTENT TYPE: Article | TOPIC: Email

    Email marketing experts will urge you to follow the latest and greatest best-practices—from personalizing your content to segmenting to cleaning up your database. All that's well and good if you want to create optimized email campaigns. And who doesn't? But what if your metrics are off?