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  • Americans rank Facebook as the most important app on their smartphones, according to recent research from comScore.

  • Companies that don't support messaging apps risk creating a negative customer experience—and having competitors fill the gap. A messaging app program, with chatbots or without, helps you be responsive to consumers in a way that humanizes the brand through conversation.

  • Steve LaCroix, executive vice-president and chief marketing officer for the Minnesota Vikings NFL football team, discusses how sports marketing has evolved and the importance of enhancing the game-day experience for fans at the stadium.

  • Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek.

  • SMS messages have much better response rates than email, but some brands have been hesitant to get on board. Things are changing, though. To see whether SMS messaging is right for you, check out the latest SMS business trends.

  • B2B mobile usage is intensifying throughout the entire buying cycle. Here are four ways B2B companies can use mobile marketing to keep pace with the customer journey.

  • How much do you know about mobile marketing? This infographic is sure to offer you some new insights with its 104 facts, stats, and other trivia about the channel.

  • SMS campaigns can supplement other marketing efforts, and they can also be used for more transactional messaging. Today's infographic describes how SMS can be used for marketing and why small businesses shouldn't overlook this medium.

  • We've become used to hearing about Millennials as "the next generation of consumers." That's no longer the case. Millennials are adults now. They're the current generation. And they're your customers. Here's how to reach them.

  • In the past year, Google made changes to AdWords intended to open up new channels for marketers on mobile devices. Here are four easy tweaks that will make the most of those new channels to get you more leads and conversions.