Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Public Relations | ELEMENT: Plan
We've seen the shocking viral videos. The rage-inducing photos. The fire-and-brimstone calls for a boycotts and firings. How did it all go so wrong? More important: What lessons can we learn from United Airlines' ongoing struggles?
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Plan
Changes in healthcare marketing have much in common with the shifts B2B marketers across industries have experienced in recent years. So there's plenty B2B marketers can learn from the world of healthcare marketing.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Communicate
Choosing the right social network for your marketing campaigns is as important as the quality of the campaign's content. Facebook, Instagram, Pinterest, Snapchat, and YouTube offer discrete opportunities and challenges.
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Plan
Just who are those elusive social media influencers, and what can they do for you? Check out this infographic to learn more about influencer marketing.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Management
Which of your social media connections are potential advocates for your B2B company, and how do you build an advocacy system around them?
CONTENT TYPE: Webinar | TOPIC: Customer Loyalty | ELEMENT: Management
In this PRO seminar, you'll find out why you need to hug your haters and embrace complaints. We'll share specific frameworks for answering them, tips on how to handle trolls, why you need to answer every complaint, in every channel, every time, and more. You'll leave with actionable advice and tactics to keep your customers and grow your business.
CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Management
An instant is all it takes to threaten your business's sterling reputation online. These five reputation management tools are some of the best for tracking mentions, discovering influencers, and managing online reviews as they happen.
CONTENT TYPE: Webinar | TOPIC: Social Media | ELEMENT: Communicate
In this PRO seminar, we'll share what the experts see as challenges, best practices, and success stories in the fast-growing world of influencer and advocate marketing. You'll learn how B2C and B2B companies are working with online influencers and customer advocates to grow their reach, engagement, and conversions.
CONTENT TYPE: Webinar | TOPIC: Public Relations | ELEMENT: Communicate
Use these tips—straight from the mouths of journalists—to help your press release stand out from the ineffective and soon-to-be-deleted competition in your target journalist's inbox.
CONTENT TYPE: Video Tutorial | TOPIC: Public Relations | ELEMENT: Communicate
In just 10 minutes, we'll share actionable public relations tactics to grow your brand. We'll teach you how to identify reporters and outlets that cover your area of expertise, along with how to introduce and position your company or spokesperson as the go-to source for reporters. You leave with tools and resources to secure media coverage—without relying on outside help.
PR and SEO aren't standalone marketing disciplines; for best results, they must work together. Here's how.
CONTENT TYPE: Webinar | TOPIC: Search | ELEMENT: Communicate
In this PRO seminar, you'll learn how to use content and traditional media relations to get on the first page of Google results for your priority keywords. We'll also share how to build brand awareness and increase your domain authority, as well as what to include in your content map to continuously generate new ideas.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Strategy
Here's how marketing, PR, and content can work together across four main areas—the PESO model—as well as where they diverge, and how to assign responsibilities where they make the most sense.
CONTENT TYPE: Article | TOPIC: Public Relations | ELEMENT: Strategy
Does it frustrate you when your TV screen fills with your competitor's face as he relates pertinent industry insights studded with self-deprecating chuckles? Don't get mad, get even.
CONTENT TYPE: Podcast | TOPIC: Public Relations | ELEMENT: Communicate
Chuck Brinker, director of research solutions at SurveyMonkey, shares crisis communication tips for brands and explains data's role—before, during, and after a crisis—in helping your company come out on top.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan
You can spend hours writing a comprehensive post, or spend thousands on creating interactive or video content, but if you don't have a strategy for getting it in front of eyeballs, nobody's going to see it.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Strategy
Influencer marketing—the "it" tactic of 2015—will only gain momentum in 2016. If you're planning to work with high-level influencers for complex social media campaigns, here are key steps to take.
CONTENT TYPE: Video Tutorial | TOPIC: Public Relations | ELEMENT: Create
In just 10 minutes, we'll walk you through three simple steps to ensure your press releases make it to print. You'll learn how to craft a newsworthy angle, adhere to universal journalistic guidelines, and give editors just the right amount of spice to help your press release stand out from the rest.
CONTENT TYPE: Webinar | TOPIC: Marketing Strategy | ELEMENT: Plan
In this PRO seminar, we'll explain how GAF Roofing redefined their media and branding strategy to engage a new audience and re-engage their traditional audiences through social, PR, television, video, and more. You'll learn how to tailor your approach to capture the attention of a shifting customer base as well as gain insight on how to update both your messaging and media to increase loyalty and engagement.
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