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CONTENT TYPE: Article | TOPIC: Marketing Strategy
We all know that the death of third-party cookies is imminent. But have we considered how to plan for other data collection methods? And what methods have been proposed? This article breaks down what you need to know.
CONTENT TYPE: Article | TOPIC: Search
What has Google added or changed recently? What is it likely to do in 2022? Here are three trends that should rocket to the top of your priority list.
CONTENT TYPE: Article | TOPIC: Events
When you plan an event, your first thought may not be "Ooh, gotta get the graphic design right." But virtual events have changed that. To make the most impact with your online B2B event, follow these five design tips.
CONTENT TYPE: Infographic | TOPIC: Websites
This infographic from Google provides a flow chart for publishers looking to incorporate UGC elements such as comments into their websites.
This infographic from WebsiteBuilderExpert provides a four-step process for determining the perfect website color combination.
CONTENT TYPE: Article | TOPIC: Content
Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here's how to do so for five of them.
This piece looks at the questions your website visitors have, the motivations behind those questions, and how you can answer them effectively.
CONTENT TYPE: Chart | TOPIC: Websites
People want business websites to be easy to navigate, fast loading, and secure, according to recent research from BestSEOCompanies.
CONTENT TYPE: Article | TOPIC: Websites
For a website to rank high on Google, it has to meet certain performance standards. But what are those standards? This article breaks down Google's three core performance metrics.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology
This infographic from WebsiteSetup highlights 27 tools that can help your blog run better and grow faster.
CONTENT TYPE: Infographic | TOPIC: Search
How can you ensure your website ranks well in in 2022? This infographic looks at the importance of focusing on strategies such as high-quality content, mobile optimizations, on-page enhancements, and fast page speeds.
Did you know that 5.7 million Google searches are conducted every minute, on average? Or how about that TikTok users watch 167 million videos every minute?
Great website UX doesn't mean your site merely looks nice; it means the site is designed to solve users' problems in the most straightforward way possible. Here are five reasons to budget for UX design.
CONTENT TYPE: Infographic | TOPIC: Content
Graphic design will be more striking and more inclusive in 2022 according to Venngage, which recently published its predictions for the year ahead.
The pandemic has given many companies the time and space to reset their digital strategy with a large rebrand. But overhauling a site too much can result in fewer conversions. It's best to use a combination of trends and evergreen tactics.
CONTENT TYPE: Chart | TOPIC: Content
Including video on website landing pages tends not to boost conversions in general, and sometimes slightly harms performance, according to recent research from Unbounce.
Designers should be considering the impact of both white space and Dark Mode when developing experiences for the Web in 2022. That's among the 10 key design predictions explored in this infographic from Red Website Design.
Competition for high Google rankings is fierce. How do you one-up your competitors and outrank them? These five tactics will help.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
Today's major opportunity for ad tech lies in finding a replacement for cookies, but even the best solution would apply only to a fraction of all digital advertising. Learn why independent ad tech must solve for the middle market.
CONTENT TYPE: Sponsored Webinar | TOPIC: Search
Google continues to dominate search, which means your content better do the things Google rewards, or else you won't rank as high as you'd like. But does your content have to be reduced to a bunch of repetitive keywords in order to be successful, or can you write for both Google and your target audience? Sponsored by Sitefinity.
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