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CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Strategy
Brands throw all sorts of marketing techniques at the wall to see what sticks, but what do your customers really want? Yieldify surveyed 1,000 online shoppers, and here's what it learned about providing exceptional customer experiences.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
Third-party customer-intent data is helpful, but the best way to ensure you have the most accurate, useful intent data is to collect website-visitor data yourself. Here's how to do that.
CONTENT TYPE: Article | TOPIC: Mobile | ELEMENT: Plan
Put your mobile shopping site or app to the test by re-examining these seven elements, and make it easy for customers to buy from you.
CONTENT TYPE: Chart | TOPIC: Mobile | ELEMENT: Create
There is a significant correlation between fast mobile page load times and ranking toward the top of Google's mobile search engine results pages, according to recent research from Searchmetrics.
CONTENT TYPE: Article | TOPIC: Websites | ELEMENT: Analyze
You've been testing CTAs and landing pages, but now what? Here are 10 lesser-known—but highly effective—tactics you can use to increase website conversions.
CONTENT TYPE: Infographic | TOPIC: Websites | ELEMENT: None
Only 17% of first-time website visitors are there primarily to shop, says a recent study, so brands need to make sure website experiences are memorable enough to bring visitors back.
CONTENT TYPE: Chart | TOPIC: Search | ELEMENT: Plan
Some 91% of online content receives no organic traffic from Google search, according to recent research from Ahrefs.
CONTENT TYPE: Chart | TOPIC: Websites | ELEMENT: Create
Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology | ELEMENT: Strategy
Chatbots can be helpful in guiding both B2C and B2B customers through their buying paths. Check out how chatbots can assist in your e-commerce strategy.
CONTENT TYPE: Chart | TOPIC: Websites | ELEMENT: Plan
High shipping cost is the top reason consumers abandon e-commerce sites and apps without purchasing, according to recent research from Episerver.
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