Marketing Writing Resources for Creative Copywriters

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Humans need their stories to be fast, frugal, and fascinating. That's why marketers need to tell their stories in Micro-Scripts. Learn the greatest marketing secret about your customers that'll get you results.

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It's that time of year again. Valentine's Day is looming, and you're still alone. But are you marketing yourself well enough? Make these simple tweaks to any website—including your online dating profile—to improve success.

CONTENT TYPE: Article | TOPIC: Writing

Writing is a vital component of various marketing-related tasks. Effective writing can improve sales pitches, enhance brand value, and perfect ad campaigns. Spruce up your marketing with these five tips.

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Like it or not, your content is constantly battling through the daily avalanche of contemporary media to reach its intended audience. Learn The Five Commandments of Editorial Excellence and conquer your content.

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Networking is the best job-search method and generates more than 80% of new hires. Constantly nurturing your relationships and strategically developing new contacts puts you on the inside track to plum job leads. Learn how to flesh out your network in just 12 days with these job-market secrets.

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How do you avoid the deep deadly pit of uninspired corporate content? Simple. If you want people to come to your site, and stay there, your content should be as rich and varied as that of a good consumer magazine. Offer that kind of variety, and you'll really build a community.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

It's a lot easier to maintain a robust, active blog when you have many contributors—not just one person responsible for writing compelling content, day in and day out, rain or shine, in sickness and in health. One place to look for help is to your own employees—from throughout the organization, not just the usual suspects from Marketing or PR.

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Most prospects are not experts in purchasing the types of products and services you offer. So what do they do? They turn to testimonials because testimonials are readily available and because they hope to learn from others' experiences.

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Some of the funniest comedy skits have been spoof TV spots—and they closely follow proven DRTV principles to make their sketch more believable and more poignant: They grab your attention; they frame a problem that needs to be solved; they state their offer as the solution; they show the product in use; and they ask for the order—a lot.

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The success of your email-marketing campaigns cannot be determined without proper focus on what reports are telling you, and reporting on click-throughs is a critical way of determining how engaged your audience is. But you need to be able to translate link reports into successful email-marketing campaigns.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

The path to social-media success is filled with sinkholes that cost you time and relationships. Clearly defining your plan, documenting the process and details, and revising the plan as needed is the difference between profitable social-media engagement and being just another corporate presence.

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The value of strong questionnaire design is all too often not fully appreciated in the market research community. But the fact is, you can never fully recover from a poorly written and designed questionnaire—no matter how great you are at data analysis, manipulation, interpretation, and presentation.

CONTENT TYPE: Article | TOPIC: Writing

Interactive media platforms are a global phenomenon, occurring in all markets regardless of their level of economic, social, and cultural development. Therefore, when translating content into other languages, it's critical to define terms clearly. But what is the best approach?

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Leading and misleading questions always yield questionable data, based on which you are highly likely to report findings that can misguide stakeholders. Moreover, decisions they make based on such data could cause an organization's failure rather than lead to its success. Here's how to diagnose and repair those faulty questions.

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The highly effective strategy of creating informational content that's valuable to prospects and customers has been with us for decades. Demonstrating expertise, becoming an authority, providing "how-to" information, and speaking about subjects of interest or relevance to your market are a superb way of promoting or driving market engagement for B2C or B2B brands.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

The rules of social media are just now being written, so they are more like guidelines than well-defined best-practices. In other words, it doesn't make sense to blindly follow rules someone else has set. There's only one sure way to know what works for you in social media: Test it. Here are five five lessons learned from one practitioner who tested the social media waters.

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Just because marketers are jumping on the interactive-marketing bandwagon doesn't mean things on the interactive side are all rosy. The decreasing numbers for print don't necessarily mean a particularly high ROI for all digital initiatives. Still, there is opportunity—but you need embrace a multichannel approach. Catalogs are a great example.

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Data from mixed-mode questions are hard, if not impossible, to interpret accurately. But such flawed survey questions abound, perhaps because at first blush they seem entirely workable. Here's why they're not—and how to avoid them in your survey instruments.

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Content is moving from being among the final considerations of a Web-development project to being front and center in a digital-marketing strategy. And, more and more, brands are recognizing that a strategic approach to content is becoming important. To help, here's a simple 10-step systematic process for formulating a content strategy.