Marketing Writing Resources for Creative Copywriters

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A debate has been raging in certain quarters: Should humor be included in sales copy? Is humor disarming and refreshing, or can it actually hurt sales?

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Blogging can be powerful and effective only when it's done well. Learn 10 essential tips for writing killer posts that will attract readers—and keep them coming back for more.

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If staying current in today's PR world is important to you, adopt the famous aphorism "Learn as if you were to live forever." This article highlights skills that remain essential—and some new skills you'll need for future PR success.

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You've managed to get people to your site, but how do you get them to convert? Learn three strategies—based on various case studies—for boosting your site's conversion rate.

CONTENT TYPE: Article | TOPIC: Writing

No matter who your customers are or what they desire, 13 human motivators, or "hot buttons," are ultimately responsible for driving sales. To boost sales, learn which motivators and human desires to tap into—and when.

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Writing the perfect pitch isn't easy. But knowing how to pitch your story idea to journalists can make the difference between their pursuing—and their flat out ignoring—your pitch. Earn their interest and attention with these 11 tips.

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Informative and persuasive sales letters might be difficult to write—but they can pay off big time. Learn five tips for writing engaging, informative, and concise sales letters that'll produce results.

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For a small B2B business, the second most important page on its website after its homepage is its "About Us" page. Learn a highly effective formula for creating content for your "About Us" page, and how to track its effectiveness.

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When soliciting business via email, there's a right way and a wrong way to grab your subscriber's attention and interest. Here's a real-life example—and a detailed critique—of an email solicitation gone awry.

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Whether it's listening to an iTunes 30-second free snippet or grabbing a snack pack of chips, people like to sample. Apply that idea to marketing, and learn why it pays to create consumable, snackable content.

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If you create or manage direct mail programs, the current economy probably has you pulling your hair out. Now is the perfect time to get back to basics and remind yourself of the following seven core principles of direct marketing.

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Humans or machines—which are superior these days? Both human and machine translation can be used when taking marketing content global. Learn three translation techniques—and when to use them.

CONTENT TYPE: Article | TOPIC: Writing

In all your business communications, you want to put your best foot forward—and that calls for careful writing. Careful writing enhances your credibility, so avoid making these common errors and keep your copy clean.

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For some of us writerly types, content comes easy. But extracting copy from others is like pulling bad teeth. But it needn't be. Use these winning strategies to unleash the inner writer in even your most reluctant team members.

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A corporate blog can be a key component of any marketing strategy. It can help generate leads, demonstrate a customer-centric culture, and engage your audience. Here are 30 ideas for creating a well-rounded corporate blog.

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Gaining access to your prospects' inboxes is one of the most important things you can do. Building a solid email list of leads is the best way to grow your business, but just how do you get people to subscribe?

CONTENT TYPE: Article | TOPIC: Writing

Sales letters are powerful selling tools. They are a simple, direct way to generate sales leads and orders. But for many businesspeople, they present a daunting writing challenge. Use these 10 tips to write a winning sales letter.

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When I saw this ad, I thought it was a joke. A parody, a satire, a lampoon... anything but what it really is—totally legit and serious. If ever there was a marketing message completely unaware of the modern zeitgeist (and offensive), this ad is it! Here's what not to do when creating your next ad.

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When you have a fabled story attached to your business, it should be easy to succeed in social media, right? Wrong. Storytelling the right way and monitoring feedback will connect you with customers and get you results.

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If you are a content creator, use Content Rules to break through writer’s block. If you are a content manager, use the book to elevate the quality and impact of the output. Regardless of your level in the organization and your responsibilities, you will use this book to guide your work every day.