Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Sponsored Webinar | TOPIC: Career Management | ELEMENT: Management
Collaboration—with internal teams, as well as clients and agencies—is not always simple. And it's easy to feel like it's not worth it, but it really is (we promise)! We'll show you how to effectively use collaboration and the power of diverse perspectives to improve business results. Sponsored by OpenText Hightail.
CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing | ELEMENT: None
Account-Based Marketing: it may be a strategy with a long history, but today's campaigns are more sophisticated than ever. Persistent identification—connecting people to accounts throughout the customer journey so you know who to target and when—is your key to success. Sponsored by Dun & Bradstreet.
CONTENT TYPE: Sponsored Webinar | TOPIC: Management | ELEMENT: None
You've been dancing around the idea of looking at other marketing automation software, but are dreading hopping into the funnel yourself—being content-marketed to, thought-leadershipped-to, and sales-pitched-at. You just want a straight-up, no-BS demo of some new software. Sponsored by Mautic.
CONTENT TYPE: Webinar | TOPIC: Content | ELEMENT: Create
You're a marketer with information to share and ideas to sell. You regularly present to others as part of your job. You need an effective process for crafting those presentations, so they encourage your audience to say YES. Learn how to build your content so it's persuasive, memorable, and entertaining.
CONTENT TYPE: Webinar | TOPIC: Advertising & Promotions | ELEMENT: Communicate
Let's face it: Facebook advertising is hard. But if you're a B2B marketer, it can be a winning part in your marketing mix… if you do it right. First, use this social platform to understand customer and prospect needs. Next, implement targeted ad campaigns that meet your goals. We'll show you how.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Technology | ELEMENT: None
Channel your inner-data nerd to automate and improve your campaigns. Don't know where to start? Learn about identity resolution and why it must be part of your marketing plan. Then, put your new knowledge into action with winning data and personalization tactics. Go nerds! Sponsored by FullContact.
Revolutionize your marketing with the three crucial stages of digital transformation. Learn how to finally overcome internal team silos, create the right processes to support your customers, and reinforce your operating model with the right Martech stack. Sponsored by Workfront.
CONTENT TYPE: Webinar | TOPIC: Writing | ELEMENT: Create
Get them laughing and make your marketing more successful. Not sure how? We've got seven techniques to finding humor in almost every situation (including the ones you're not supposed to), and the methods professionals use to "write funny" without resorting to tired clichés and stereotypes.
In this Teach Me How seminar, Chris Brogan shares actionable takeaways on how to capture your customers' attention with carefully crafted content. You'll learn essential writing tips, the key to selecting topics that engage, and how to get your audience to interact with you in a real and authentic way. You'll walk away with the tools to break through the noise and be heard (and listened to) by your prospects and customers.
CONTENT TYPE: Webinar | TOPIC: Public Relations | ELEMENT: Create
In this Teach Me How seminar, you'll learn about five simple, yet effective, ways to drive positive media coverage, establish thought leadership, and build brand buzz. You'll get practical advice on how to deploy public relations tactics in your organization and see real-world case studies that demonstrate how other brands have succeeded with PR.
CONTENT TYPE: Webinar | TOPIC: Content | ELEMENT: Plan
In this Teach Me How seminar, Andy Crestodina will walk you through each step in the process for driving B2B leads with content marketing, from first action to final outcome. You'll learn how to become a dual-threat marketer by combining search and psychology, SEO with conversion optimization, and cheese and mousetraps. You'll leave with the tools to make your content drive the right leads to you.
CONTENT TYPE: Webinar | TOPIC: Email | ELEMENT: Create
In this Teach Me How seminar, you'll discover nine tactics that will get your prospects to open, read, and respond to your email without even thinking about it! You'll see numerous examples from various B2B verticals, and leave armed with the secrets to creating insanely effective emails that generate the results (and revenue) you seek.
CONTENT TYPE: Webinar | TOPIC: Social Media | ELEMENT: Analyze
In this Teach Me How seminar, you'll learn how to extract social media data from common applications such as social platforms, Google Analytics, and social monitoring tools. You'll then discover how to use state-of-the-art techniques to analyze and predict what to do next for your organization's success.
In this Teach Me How seminar, discover the magic to storytelling in a digital world that inspires people to take action across channels. You'll learn five secrets that the most successful brands use to create cohesive narratives and how to tell stories that shift your content from noisy to necessary. You'll leave ready to create seamless, connected tales that inspire your audience to follow your trail to greater engagement and more conversions.
CONTENT TYPE: Webinar | TOPIC: Content | ELEMENT: Communicate
In this Teach Me How seminar, you'll hear about three powerful content marketing strategies using specific LinkedIn tools. You'll discover how to capture your leads' interest with LinkedIn's publishing platform, native video, and long-form updates. You'll also learn how to use these strategies to increase your brand's visibility to keep you top of mind among your audience and cement your positioning as a leader in your industry.
CONTENT TYPE: Webinar | TOPIC: Email | ELEMENT: Plan
In this online seminar, you'll learn about all aspects of an email lead nurturing program, from initial awareness to post-purchase follow-up. You'll get insight, tactics, tips, and takeaways that you can implement to improve the email relationship-building campaigns for your business.
In this Teach Me How seminar, you'll learn how to develop an effective nurturing campaign strategy that will move your prospects from lead to (loyal) customer, helping you build an ongoing relationship to foster brand advocates. You'll also see some real-world examples of how these campaigns are used for B2B and B2C organizations to help you create a library of tactical ideas.
In this Teach Me How seminar, you'll learn how to use live stream video to connect with your community; the pros and cons of choosing a live streaming app over a traditional video, webinar, or podcast; and the types of stories you can tell with these emerging platforms. You'll also discover how brands across several industries have had success with live streaming video.
In this online seminar, you'll learn the key steps to creating your own content architecture blueprint. You'll discover how to ensure your blueprint covers your core messaging priorities so it serves as your guide from process to execution, and how to customize it to meet your company's needs and goals.
CONTENT TYPE: Webinar | TOPIC: Marketing Technology | ELEMENT: Management
In this Teach Me How seminar, you'll learn about artificial intelligence and its useful features, including natural language processing and speech recognition. You'll discover the power of machine learning and understand how to make the most of these technologies to deliver better data insights, customer experience, and more.
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