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CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

B2B tech marketing is constantly shifting as products, channels, and strategies evolve. However, some core principles remain constant amid all the change. Here are eight such "laws" of B2B tech marketing.

CONTENT TYPE: Chart | TOPIC: Public Relations

More than one-fourth of public relations and communications professionals say they are already using generative AI tools to craft press release content, according to recent research.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Marketing Content

This infographic looks at 10 fundamentals of design: lines, color, shape, space, texture, typography, scale, emphasis, balance, and harmony.

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

This infographic explores what separates generative AI from predictive AI, how they can be used in different application areas, what the benefits of each are, what the limitations of each are, and what the future may hold for them.

CONTENT TYPE: Chart | TOPIC: SEO

Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.

CONTENT TYPE: Infographic | TOPIC: SEO

This infographic looks at nine key steps for developing an effective SEO keyword strategy.

CONTENT TYPE: Infographic | TOPIC: Public Relations

This infographic looks at what it takes to run a PR campaign that reaches the right people and benefits the business.

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

Most advertising decision-makers expect privacy laws will impact their ability to deliver personalized digital ads campaigns, according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Content

B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Gen Zers say social media's impact on their mental health is complicated—that the platforms often spark negative emotions while also often improving their mood—according to recent research.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

What's trending on Salesforce's AppExchange app marketplace this year? To find out, researchers analyzed a host of recent data points related to the marketplace

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Management

Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this year to mitigate the impact of inflation, according to recent research from Constant Contact and Ascend2.

CONTENT TYPE: Infographic | TOPIC: Branding

Apple, Amazon, and TikTok are the major brands that customers in the United States say they feel the most loyalty towards in 2024, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Would you like to boost the effectiveness of your social media marketing while also increasing employee satisfaction and attracting more talent? If so, you may want to consider an employee advocacy program.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing?

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

What makes B2B ads effective on LinkedIn? To find out, researchers ran a series of experiments in which LinkedIn ads from B2B brands were shown to 1,773 business decision-makers.

CONTENT TYPE: Infographic | TOPIC: Public Relations

With the right framing—crafting a story with a message in mind—you can change narratives, highlight key themes, and build a strong brand image.