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CONTENT TYPE: Article | TOPIC: Demand Generation

Fixing leaks in your lead generation pool requires examining your entire process to identify the problem. Is it department alignment? Automation? Inbound marketing? This article takes you through the possibilities.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Data analytics love for their data points to be fixed and objective, but in the modern marketing world, that's not always the case. It's vital that your marketing mix model also incorporate what this article refers to as "squishy" data.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

After an eternity of development, testing, troubleshooting, and more testing, you've finally reached your product's launch date! But wait... did you forget something? Use this product launch checklist to ensure you haven't missed anything.

CONTENT TYPE: Article | TOPIC: Customer Experience

In theory, it's easy to be customer-focused: gather and process customer information, segment, focus on target segments, understand customer perceptions, act on customer information, and know when and how to build customer relationships. So, why is being customer-focused so hard?

CONTENT TYPE: Article | TOPIC: Martech

Companies today must embrace digitizing nearly every aspect of their business to ensure compelling, engaging, and valuable digital buyer journeys. That is, no doubt, a monumental task. But there is a path forward.

CONTENT TYPE: Article | TOPIC: Customer Experience

If you're concerned about your company's customer experience, don't just throw a CXO into the fray and expect that person to fix it. Leaders need buy-in from all departments to improve customer experience.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Everyone in marketing talks about providing value. It's become a bingo buzzword. Whatever happened to real value—honest-to-goodness help for someone with a specific problem?

CONTENT TYPE: Article | TOPIC: Public Relations

Crises are inconvenient but inevitable. These four high-profile calamities from 2022 are great examples of what and what not to do during a crisis.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Socially responsible marketing tactics can encourage your potential clients to think more favorably of your brand while creating a better work environment for your employees. Here's how.

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Whether it's it's the start of the singularity or a fad that will fade like so many others, AI writing has taken the marketing world by storm. This article muses about whether human creativity is at stake.

CONTENT TYPE: Article | TOPIC: Branding

Personification is the art of giving something (your brand, say) human characteristics to draw out emotion in people (your audience, for example). Check out this article to learn how in a few easy steps.

CONTENT TYPE: Article | TOPIC: Writing

Writing for public relations can be a challenge, especially when you're not familiar with your client's industry. Check out three tips for successful PR writing.

CONTENT TYPE: Article | TOPIC: Marketing Management

Sales training can be littered with outdated strategies that don't translate well into a hybrid or digital-first environment. This article outlines three necessary tactics for training future salespeople.