Contributed by George B. Thomas
- How Being Strategic About Content Development Can Boost Results and Save Time and Money: Ahava Leibtag on Marketing Smarts [Podcast]
Ahava Leibtag and host George B. Thomas tackle strategic content development, which Ahava describes as a combination of data, politics, ...
- The Attention Economy—How Time Affects Your B2B Marketing Efforts: Doug Binder on Marketing Smarts [Podcast]
Doug Binder and host George B. Thomas discuss the impact of time and attention on your marketing, including how to ...
- Inclusive B2B Marketing Techniques You Can’t Afford to Ignore: Sydni Craig-Hart on Marketing Smarts [Podcast]
Sydni Craig-Hart and host George B. Thomas discuss why having conversations with your customers is the most vital element of ...
- B2B Marketing and AI for Streamlined and Strategic Communications: Peter Prodromou on Marketing Smarts [Podcast]
Host George B. Thomas and Peter Prodromou discuss the advent of AI and how to use it as a tool ...
- Visual Search for B2B Marketing Success: Olga Andrienko on Marketing Smarts [Podcast]
Semrush's Olga Andrienko and host George B. Thomas discuss what visual search is, whether it's right for your company, and ...
- A Go-To Guide to Creating Ridiculously Good Content: Ann Handley on Marketing Smarts [Podcast]
Host George B. Thomas and guest Ann Handley talk about Ann's brand new book, Everybody Writes 2. They discuss how ...
- B2B Revenue Marketing and Closing the Credibility Gap: Jim McHugh on Marketing Smarts [Podcast]
Jim McHugh and host George B. Thomas discuss the differences between revenue marketing and lead-driven marketing, hurdles to watch for ...
- Understanding Web3 Through a Marketing Lens: Tony Pham on Marketing Smarts [Podcast]
How do you evaluate whether Web3 would add value to your business? This podcast episode featuring Tony Pham tackles that ...
- How to Build a Great Marketing Team in 2023: Paul Flaharty on Marketing Smarts [Podcast]
Host George B. Thomas and guest Paul Flaharty discuss how to build a great marketing team in 2023, including how ...
- The End of Third-Party Cookies Is a New Beginning for Digital Advertisers: Arsen Avakian on Marketing Smarts [Podcast]
George B. Thomas and Arsen Avakian dive into the end of third-party cookies and how it affects digital advertisers, as ...
- Creating B2B Social Media Content That Fuels Human Connections: Brooke Sellas on Marketing Smarts [Podcast]
Just because you're a B2B brand doesn't mean you have to be a robot on social media. Brooke Sellas and ...
- Using Video Testimonials as a Tool for B2B Growth: Alexander Ferguson on Marketing Smarts [Podcast]
There's no question that video is a valuable component in your content marketing efforts. In this episode, Alexander Ferguson argues ...
- Empowering B2B Marketing Teams With an AI Content Process: May Habib on Marketing Smarts [Podcast]
A kind of fear surrounds AI content writing—mostly about it replacing human writers. Never fear: May Habib is here to ...
- A Masterful B2B Marketing, Unthinkable Storytelling Masterclass: Jay Acunzo on Marketing Smarts [Podcast]
George B. Thomas and Jay Acunzo dive into what storytelling for B2B marketers really means. They talk about “resonate and ...
- The Magical Combination of B2B Marketing and Instagram: Jenn Herman on Marketing Smarts [Podcast]
Why Instagram, and why now? Expert author Jenn Herman busts Instagram myths, shares words of wisdom, and dives into how ...
- Market Research for B2B Marketing Success: Jim Longo on Marketing Smarts [Podcast]
Marketing Smarts jumps into the good, the bad, and the ugly that B2B marketers have faced in the name of ...
- Tips, Tricks, and Hacks for B2B Email Marketing Success: Michael Barber on Marketing Smarts [Podcast]
Michael Barber digs into email hacks for B2B marketers, including what keeps him awake at night, tips to pay attention ...
- Build B2B Marketing Trust With Evidence-Based Content: Melanie Deziel on Marketing Smarts [Podcast]
Melanie Deziel discusses how powerful content creation can be for B2B growth, and at the same time, how difficult. She ...
- Flexibility That's Focused to Attain B2B Marketing Nirvana: Paul Ince on Marketing Smarts [Podcast]
The continually changing landscape of the digital world means that B2B marketers need to adopt a flexible mindset. Strategist Paul ...
- New B2B Email Marketing Techniques That Work Right Now: Jay Schwedelson on Marketing Smarts [Podcast]
Jay Schwedelson, founder of SubjectLine.com, chats about B2B email marketing tactics that are working right now. He shares what keeps ...
- B2B Marketers, the Customer Journey, and Sales: Pam Didner on Marketing Smarts [Podcast]
In this episode of the Marketing Smarts podcast, author Pam Didner sheds light on the problems marketers face pertaining to ...
- How B2B Marketers Can Leverage Voice of Customer for Business Growth: Nate Brown on Marketing Smarts [Podcast]
What exactly is voice of the customer, and what impact can it have on your potential business growth? Nate Brown ...
- Four Steps to Stronger B2B Case Studies: Bob Wiesner on Marketing Smarts [Podcast]
Business adviser and author Bob Wiesner shares his insights on how to create stronger B2B case studies. He explains why ...
- Developing an Indispensable B2B Brand-Inspired Growth Strategy: Mitch Duckler on Marketing Smarts [Podcast]
This chat with Mitch Duckler is about brand, and even more important, about creating an indispensable brand. Learn what a ...
- A Privacy-First World Won't Hurt Your Customer Relationships, It Will Transform Them: Kipp Bodnar on Marketing Smarts [Podcast]
How important is it to have a privacy-centered strategy in 2022? We chat with Hubspot's Kipp Bodnar about the state ...
- Event-Led Growth, A Powerful B2B Marketing Strategy: Mark Kilens on Marketing Smarts [Podcast]
There's a new way to create immersive and integrated events across the entire customer journey. Airmeet's Mark Kilens shares how ...
- Out-of-Home Advertising for B2B Marketing Success: Matthew O'Connor on Marketing Smarts [Podcast]
How can B2B marketers make use of out-of-home (OOH) advertising? Learn how to get started, tackle hurdles along the way, ...
- How to Make B2B Content Less Boring: Julie Revelant on Marketing Smarts [Podcast]
Join the battle against boring B2B content! Julie shares tips, tricks, and mindsets for creating value-based, story-driven content for any ...
- Different Is Better Than Better, Part 2: Sally Hogshead on Marketing Smarts [Podcast]
In Part 2 of our conversation with Sally Hogshead, she delves into the importance of brands' repositioning their flaws instead ...
- Different Is Better Than Better, Part 1: Sally Hogshead on Marketing Smarts [Podcast]
Marketers know how important differentiation is to brand identity. Sally Hogshead goes even further by saying that trying to be ...
- How to Generate High-Quality Traffic That Turns Into Leads and Sales: Brian Dean on Marketing Smarts [Podcast]
High-quality website traffic helps improve your revenue and marketing ROI. So how do you get there? Brian Dean shares tips, ...
- The Power of a Collaborative Content Strategy: Andy Crestodina on Marketing Smarts [Podcast]
Why create content all by yourself when you can collaborate and have more fun? Any Crestodina shares his powerful mindset ...
- Why Google Analytics 4 Requires Your Immediate Attention: Katie Robbert on Marketing Smarts
Changes are happening around Google Analytics. Have you started to adapt for your analytics future? Katie Robbert chats about GA4, ...
- How to Identify What Advertising Strategy Is Best for Your Business: Rebecca Bugger on Marketing Smarts [Podcast]
Do you know where you need to be advertising? Many marketers default to digital, but is that where your audience ...
- A Marketer's Guide to SEO in 2022: Franco Valentino on Marketing Smarts [Podcast]
Most SEO conversations are about on-page SEO, which is important. But there is so much more that marketers should be ...
- How to Know Whether TikTok Is Right for You or Your Business: Wave Wyld on Marketing Smarts [Podcast]
Is TikTok right for business? Is the platform mature enough? How do you get started? We try to answer those ...
- A Marketer's Guide to YouTube for Business: Nick Nimmin on Marketing Smarts [Podcast]
Nick Nimmin and George B. Thomas discuss the power of YouTube for businesses, including getting started; the metrics that matter; ...
- How to Authentically Brand Yourself in a Digital World: Eric Yaverbaum on Marketing Smarts [Podcast]
Are you ready to take a journey through trust, reciprocity, reputation, and strategy? In this episode, George B. Thomas and ...
- How to Turn Live Video Into a Content-Repurposing Machine: Ian Anderson Gray on Marketing Smarts [Podcast]
Are you ready to build a content hub? Just press the record button. George B. Thomas talks with Ian Anderson ...
- How to Become a Trusted Voice in the Sustainability Conversation: Purna Virji on Marketing Smarts [Podcast]
Brand voice has become top-of-mind in marketing as more and more people support businesses that share their values. But how ...
