Contributed by George B. Thomas
- Navigating the Power of B2B Communication by Getting to the Point | Marketing Smarts Live Show
This episode of the Marketing Smarts Live Show delves into the crucial topic of effective B2B communication and features insights ...
- Effective B2B Email Strategies for the Win | Marketing Smarts Live Show
Email expert Matt Treacey, known for his unique approach that combines scientific principles with marketing savvy, shares his perspective on ...
- The Power of Second Chances in B2B Marketing | Marketing Smarts Live Show
Dive into an inspiring episode of the Marketing Smarts Live Show that explores the transformative power of second chances. This ...
- CTV Precision and the Power of ABM to Reach the Right B2B Audience | Marketing Smarts Live Show
This episode features insights from Vin Turk, a co-founder and the COO at Madison Logic, a provider of ABM solutions. ...
- How B2B Marketers Can Create Human-Like Interactions in a Digital World | Marketing Smarts Live Show
This episode delves into the art of creating human-like interactions in B2B digital marketing. Join us as we explore ways ...
- Unraveling SEO Secrets for B2B Marketers | Marketing Smarts Live Show
This episode dives deep into the oft-enigmatic world of search engine optimization. Join us as we explore the intricacies of ...
- Mastering the Revenue Attribution Puzzle | Marketing Smarts Live Show
To understand revenue attribution, and to execute it properly, explains Tish Millsap, requires a lot of preliminary planning—namely, a using ...
- Creating Compelling Experiences With Data + AI for B2B Consumers: Salesforce's Neha Shah & Ruth Bolster
Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights ...
- Sales and Marketing Alignment Insights, Strategies, and Success Indicators | Marketing Smarts Live Show
Take a deep dive into the pivotal role of sales and marketing alignment. Matt Heinz, president and founder of Heinz ...
- Maximizing Your Reach: Key Concerns in Promoting and Amplifying Your Content | Marketing Smarts Live Show
Consider this episode of the Marketing Smarts Live Show a beacon for B2B marketers seeking to elevate their content, engage ...
- Decoding Effective Communication and Understanding Impactful Connection | Marketing Smarts Live Show
Fostering genuine connections and mastering effective communication are pivotal for success in business, generally, and in marketing, particularly. This episode ...
- Employee Engagement Strategies for Remarkable Experiences and Effective Onboarding | Marketing Smarts Live Show
This episode is brimming with wisdom and actionable tips focused on employee engagement and the connection between engaged employees and ...
- How Artificial Intelligence Is Impacting SEO | Marketing Smarts Live Show
In this episode, the spotlight is on how artificial intelligence is revolutionizing SEO and marketing. Guest Chris Rodgers offers insights ...
- LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know | Marketing Smarts Live Show
This insightful conversation with LinkedIn ads expert AJ Wilcox ventured deep into the realm of LinkedIn advertising, unraveling myths, discussing ...
- Empowering Sales Success: The Role of Marketing in Sales Enablement | Marketing Smarts Live Show
Sales and marketing agency founder Owen Richards shares his unconventional views on sales enablement and the crucial role of Marketing ...
- Revolutionizing B2B Brand Monitoring With AI-Powered Insights | Marketing Smarts Live Show
Brand monitoring is about understanding public sentiment toward your brand across various platforms, including social media, forums, and reviews. With ...
- Developing a Content and Social Strategy to Foster Thought Leadership | Marketing Smarts Live Show
Are you striving to position your organization and its leaders as thought leaders? This episode with guest Ashley Faus sheds ...
- A B2B Deep Dive Into Consumer Patience and Time to Win: Jay Baer on Marketing Smarts [Podcast]
Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers ...
- Unleashing the Power of Pillar-Based Marketing | Marketing Smarts Live Show
Seasoned content marketing expert Ryan Brock shares his vast experience and knowledge of pillar-based content, providing viewers with a comprehensive ...
- The What, Why, and How of Community- and Brand-Building for B2B Marketing | Marketing Smarts Live Show
In this episode, guest Mark Schaefer delves into the powerful role of communities in the future of marketing strategy.
- Understanding Your B2B Digital Doppelgänger and AI Decision Matrix: Andrew Davis on Marketing Smarts [Podcast]
Explore the intriguing concept of using AI to create your very own Digital Doppelgänger, and discover how and when to ...
- Brand Differentiation Through Experience Innovation | Marketing Smarts Live Show
Guest Allen Adamson discusses the importance of adapting your brand to continually changing times. He urges marketers to focus on ...
- A B2B Marketing Deep Dive on AI Foundations, the Future, and More | Marketing Smarts Live Show
Guest Christopher Penn, an authority in analytics, digital marketing, and AI, discusses what AI means for marketing and provides easy-to-understand ...
- Effective B2B Email Strategies for the Win: Matt Treacey on Marketing Smarts [Podcast]
Host George B. Thomas is joined by bestselling author Matt Treacey, who shares his likening of a healthy email marketing ...
- Generative AI-Powered Conversations and the Conversation Automation Index | Marketing Smarts Live Show
In this episode, guest David Greenberg, CMO of Conversica, delves into how AI can be integrated into everyday work processes. ...
- Why B2B Marketers and Executives Need Personal Branding | Marketing Smarts Live Show
Personal branding has emerged as a crucial element for career success in numerous fields, including marketing. This episode, featuring branding ...
- CTV Precision and the Power of ABM to Reach the Right B2B Audience: Vin Turk on Marketing Smarts [Podcast]
It's an episode of acronyms as Vin Turk joins George B. Thomas to talk about ABM and CTV for B2B. ...
- The Shift From Digital Transformation to Digital Evolution | Marketing Smarts Live Show
Guest Jill Roberson, VP of digital marketing at digital agency Velir, and host George B. Thomas discuss the importance of ...
- Maximizing Your B2B Marketing Budget: Recession Strategies and Tips | Marketing Smarts Live Show
In B2B marketing, professionals often find themselves at a crossroads: choosing between immediate, visible campaign results and long-term strategic ...
- Navigating the Power of B2B Communication by Getting to the Point: Steve Woodruff on Marketing Smarts [Podcast]
You may think you're communicating, but are you really getting your point across? Podcast guest and "King of Clarity" Steve ...
- How Being Strategic About Content Development Can Boost Results and Save Time and Money | Marketing Smarts Live Show
In the dynamic realm of content marketing, strategic thinking is not just beneficial, it's essential to business success. It not ...
- Unraveling SEO Secrets for B2B Marketers: Kyle Roof on Marketing Smarts [Podcast]
If you're feeling overwhelmed by SEO, this episode of Marketing Smarts is for you. Host George B. Thomas leads a ...
- How Marketers Can Navigate a World Minus Cookies | Marketing Smarts Live Show
This episode of the Marketing Smarts Live Show offers a comprehensive exploration of the role of cookies in digital marketing ...
- B2B Branding, Stories, Social Efforts, and Disruptive Innovation for Your Company | Marketing Smarts Live Show
In this episode, guest David Aaker discusses the fascinating concept of disruptive innovation. He explains what it is and explores ...
- The Attention Economy: How Time Affects Your B2B Marketing Efforts | Marketing Smarts Live Show
In the bustling world of B2B marketing, capturing and maintaining attention is akin to finding a needle in a haystack. ...
- The Power of Second Chances in B2B Marketing: Kellie Walenciak on Marketing Smarts [Podcast]
Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you ...
- A Playbook for Marketing-Led Growth | Marketing Smarts Live Show
This episode of the Marketing Smarts Live Show with Amrita Mathur provided invaluable insights for B2B marketers: from optimizing for ...
- Inclusive B2B Marketing Techniques You Can't Afford to Ignore | Marketing Smarts Live Show
In a world where diversity and inclusivity are becoming central to business values, B2B marketers are facing the challenge of ...
- Mastering the Revenue Attribution Puzzle: Tish Millsap on Marketing Smarts [Podcast]
Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution ...
- Unraveling the Mysteries of Marketing Attribution | Marketing Smarts Live Show
In the ever-evolving world of B2B marketing, understanding the impact of your marketing efforts on revenue and pipeline is crucial. ...
- Unlocking the Secrets of 'Ridiculously Good Content' | Marketing Smarts Live Show
Ann Handley breaks down the parts of "ridiculously good content": content that your audience finds invaluable; content that's inspired by ...
- Sales and Marketing Alignment Insights, Strategies, and Success Indicators: Matt Heinz on Marketing Smarts [Podcast]
Join George B. Thomas and podcast guest Matt Heinz for a nuanced discussion on the alignment of business objectives, the ...
- Building a Partner Community for B2B Marketing and Sales Success | Marketing Smarts Live Show
Ever thought about how a thriving partner community can supercharge your B2B marketing and sales? Frank Belzer, a seasoned expert, ...
- The Power of AI in B2B Marketing and Communications | Marketing Smarts Live Show
Ever felt like you're drowning in data but starving for insights? Welcome to the world of modern B2B marketing, where ...
- Maximizing Your Reach—Key Concerns in Promoting and Amplifying Your Content: James Tennant on Marketing Smarts [Podcast]
Promoting your content can't be an afterthought. It has to be baked into your content from the beginning. Join host ...
- Unleashing the Power of Short-Form Video | Marketing Smarts Live Show
Are you stuck in the long-form video era while the world has moved on to snappy, engaging short-form content? If ...
- B2B Revenue Marketing and Closing the Credibility Gap | Marketing Smarts Live Show
The focus of this episode? Two terms: "revenue marketing" and "credibility gap"—i.e., how do you let your digital visitors know ...
- Decoding Effective Communication and Understanding Impactful Connection: Jason Harris on Marketing Smarts [Podcast]
In this episode of Marketing Smarts, host George B. Thomas and guest Jason Harris explore the elements that form the ...
- How to Build a Great Marketing Team | Marketing Smarts Live Show
Are you struggling with building a top-notch marketing team? Or maybe you're just looking to fine-tune your current one? Either ...
- Creating B2B Social Media Content That Fuels Human Connections | Marketing Smarts Live Show
Ever felt like your B2B social media content is just not hitting the mark? Well, you're not alone. This episode ...
- Employee Engagement Strategies for Remarkable Experiences and Effective Onboarding: Joey Coleman on Marketing Smarts [Podcast]
Host George B. Thomas and guest Joey Coleman discuss employee engagement, including the elements that drive a motivated and productive ...
- Crafting a Dynamic Go-to-Market Campaign Plan | Marketing Smarts Live Show
Ever felt like your go-to-market (GTM) campaign plan was set in stone, only to realize that it needs to be ...
- Unleash the Power of Video Testimonials for B2B Growth | Marketing Smarts Live Show
"Video testimonials are the secret sauce to B2B growth!" If that statement piques your interest, then you're in for a ...
- How B2B Marketers Can Create Human-Like Interactions in an Increasingly Digital World: Kristen Habacht on Marketing Smarts [Podcast]
Host George B. Thomas and guest Kristen Habacht get into how humans really sound, and why it's vital to weave ...
- Empowering B2B Marketing Teams With an AI Content Process | Marketing Smarts Live Show
If you're a marketer looking to supercharge your strategies with AI, buckle up, because this episode is a goldmine of ...
- A Masterclass in B2B Storytelling | Marketing Smarts Live Show
If you're looking for a fresh perspective on B2B marketing and storytelling, then this episode of the Marketing Smarts Live ...
- How Artificial Intelligence Is Impacting SEO: Chris Rodgers on Marketing Smarts [Podcast]
Host George B. Thomas and guest Chris Rodgers delve into AI and its connection to SEO, breaking it down into ...
- B2B Marketers and Creating Content That Sells | Marketing Smarts Live Show
Marketers are often told to avoid "sales-y" content—to offer something helpful and customer-focused instead. But that doesn't mean avoiding talking ...
- Market Research for B2B Marketing Success | Marketing Smarts Live Show
In this episode host George B. Thomas and Jim Longo, a veteran in the market research industry, discuss why market ...
- LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know: AJ Wilcox on Marketing Smarts [Podcast]
Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving ...
- ChatGPT: Marketing Dream or Marketing Disaster | Marketing Smarts Live Show
In this episode of the Marketing Smarts Live Show, we're diving deep into a topic that's been buzzing in the ...
- Tips, Tricks, and Hacks for B2B Email Marketing Success | Marketing Smarts Live Show
The episode features Michael Barber, an email marketing maven who has worked with brands like Johnson and Johnson and meundies.com. ...
- Discovering the Brain Science That Drives B2B Buyer Behavior: Nancy Harhut on Marketing Smarts [Podcast]
Join host George B. Thomas and guest Nancy Harhut for an in-depth conversation about behavioral science, emotional decision-making, and being ...
- World-Class Case Studies; Building Trust on the Internet | Marketing Smarts Live Show
Ever wonder how you can build trust in an increasingly skeptical digital world? In this episode, Marcus Sheridan shares his ...
- Build B2B Marketing Trust With Evidence-Based Content | Marketing Smarts Live Show
Modern customers are incredibly skeptical. They're not likely to take anything you say at face value. And why should they ...
- Empowering Sales Success—The Role of Marketing in Sales Enablement: Owen Richards on Marketing Smarts [Podcast]
The best thing you can do for your sales enablement, says podcast guest Owen Richards, is fix your Sales and ...
- Flexibility That's Focused to Attain B2B Marketing Nirvana | Marketing Smarts Live Show
"Sometimes I think it's good to pause, take a bit of a break, stand back, put yourself in your audience's ...
- New B2B Email Marketing Techniques That Work Right Now | Marketing Smarts Live Show
Jay Schwedelson drops a lot of truth bombs in this episode of the Marketing Smarts Live Show, and the most ...
- Revolutionizing B2B Brand Monitoring With AI-Powered Insights: Meghan Bazaman on Marketing Smarts [Podcast]
Host George B. Thomas and guest Meghan Bazaman delve into AI's effects on brand monitoring. Discover how AI is revolutionizing ...
- The Importance of Being Human in Your B2B Content | Marketing Smarts Live Show
Let's face it: In the world of B2B marketing, we often neglect to bring that essential human element into our ...
- B2B Marketers, the Customer Journey, and Sales | Marketing Smarts Live Show
Consider this counterintuitive perspective from this episode's guest: The customer journey is best approached by B2B marketers not from the ...
- How B2B Marketers Can Leverage Voice of Customer for Business Growth | Marketing Smarts Live Show
Marketing Smarts episode guest Nate Brown defines what a voice of customer is and explains best-practices for crafting your voice-of-customer ...
- Unleashing the Power of Pillar-Based Marketing: Ryan Brock on Marketing Smarts [Podcast]
Get ready to forget everything you thought you knew about SEO. Host George B. Thomas and guest Ryan Brock discuss ...
- Four Steps to Stronger B2B Case Studies | Marketing Smarts Live Show
In this episode, business adviser and author Bob Wiesner shares why case studies are important, what we marketers have historically ...
- A 'Brand Differentiation Through Experience Innovation' Conversation: Allen Adamson on Marketing Smarts [Podcast]
As the world continues to evolve, it's crucial for businesses to keep up. In episode 559 of the Marketing Smarts ...
- The Three Pillars of Winning Communication—Value, Passion, and Connection | Marketing Smarts Live Show
Framed as a discussion about business communication, this episode of the Marketing Smarts Live Show and all the wisdom and ...
- Developing an Indispensable Brand-Inspired Growth Strategy | Marketing Smarts Live Show
A brand may be successful, but if it doesn't change and grow, it can easily stagnate. How far can you ...
- Generative AI-Powered Sales and Marketing Conversations: David Greenberg on Marketing Smarts [Podcast]
Generative AI is certainly a hot topic in a general and philosophical sense. But how can it actually be integrated ...
- Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities | Marketing Smarts Live Show
In the latest episode of the Marketing Smarts Live Show, Demandbase's Justin Levy emphasizes the importance of partnerships over transactions—i.e., ...
- A Privacy-First World Won't Hurt Your Customer Relationships | Marketing Smarts Live Show
On this episode of the Marketing Smarts Live Show, HubSpot CMO Kipp Bodnar and host George B. Thomas get into ...
- The Shift From Digital Transformation to Digital Evolution: Jill Roberson on Marketing Smarts [Podcast]
Host George B. Thomas and guest Jill Roberson delve into the differences between digital evolution and digital transformation, including why ...
- How B2B Marketers Can Know If They've Chosen the Right Career | Marketing Smarts Live Show
A lot of variables determine whether you feel comfortable in your marketing career: your boss, your role, your company, your ...
- Leveraging Event-Led Growth | Marketing Smarts Live Show
Anything—from podcasts to community meetups—can be an event, insists Mark Kilens. And such micro-events should take place often, in different ...
- How to Become the Go-to Expert in Your Niche: Adrian Moreno on Marketing Smarts [Podcast]
Join host George B. Thomas and guest Adrian Moreno as they delve into journeys of personal and professional growth, highlighting ...
- Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy | Marketing Smarts Live Show
Why should marketers expect blind acceptance that the claims they make in marketing content are true? They shouldn't. So how ...
- Out-of-Home Advertising for B2B Marketing Success | Marketing Smarts Live Show
Videos, interactive gaming, choose-your-own-adventure product tours... there's so much complexity in digital marketing right now that nobody could be blamed ...
- How Marketers Can Navigate a World Minus Cookies: Jodi Daniels on Marketing Smarts [Podcast]
Host George B. Thomas and guest Jodi Daniels explore the fundamentals of internet cookies, their impact on the daily lives ...
- How Digital Creators Should Navigate the Metaverse | Marketing Smarts Live Show
All the hype surrounding the metaverse might seem like a good incentive for marketers to just jump on the bandwagon ...
- Different Is Better Than Better | Marketing Smarts Live Show
As a brand, you can do everything right: employ the smartest people, use the most reliable tech, deliver the greatest ...
- B2B Branding, Stories, Social Efforts, and Disruptive Innovation: David Aaker on Marketing Smarts [Podcast]
Host George B. Thomas and guest David Aaker discuss the concept of disruptive innovation and its relevance in today's marketing ...
- The Power of a B2B Referral Generation Program | Marketing Smarts Live Show
Many companies perceive referrals to be out of their control—as something that just happens whenever they get lucky. But that's ...
- Generate High-Quality Traffic That Turns Into Leads and Sales | Marketing Smarts Live Show
Even in the face of the proliferation of podcasts, video, and interactive content, Brian Dean is still a fan of ...
- A Playbook for Marketing-Led Growth: Amrita Mathur on Marketing Smarts [Podcast]
Host George B. Thomas and guest Amrita Mathur dive into how marketing-led growth can get you from $0 to $30 ...
- The Power of a Collaborative Content Strategy | Marketing Smarts Live Show
To hear content expert Andy Crestodina espouse the advantages of content collaboration is to hear the question go from "Why ...
- Why Google Analytics 4 Requires Your Immediate Attention | Marketing Smarts Live Show
In this episode of the Marketing Smarts Live Show, Trust Insights CEO Katie Robbert digs into how GA4 differs from ...
- A B2B Marketer's Guide to Marketing Attribution: Bonnie Crater on Marketing Smarts [Podcast]
Host George B. Thomas and guest Bonnie Crater talk marketing attribution, from single-touch and multitouch to attribution and funnel metrics ...
- The Mechanics of Running a Content-First B2B Marketing Department | Marketing Smarts Live Show
What does it mean to run a content-first marketing department? This episode of the Marketing Smarts Live Show features valuable ...
- Identifying the Best Advertising Strategy for Your Business | Marketing Smarts Live Show
Back in the day, times seemed simpler. Advertising, ad expert Rebecca Bugger and host George B. Thomas conclude, is continually ...
- Building a Partner Community for B2B Marketing and Sales Success: Frank Belzer on Marketing Smarts [Podcast]
Host George B. Thomas and Frank Belzer share expert insights on building a powerful partner community. Learn practical strategies and ...
- B2B Influencer Marketing: The Good, the Bad, and the Ugly | Marketing Smarts Live Show
"Influencer marketing is essentially word-of-mouth; it's essentially the establishment of trust and authority on behalf of your brand through somebody ...
