Limited Time Offer: Save 30% on PRO with code WOOHOO »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Four Steps to Ensure Successful User Experiences No Matter How POS Evolves

by Stephanie Trunzo  |  
August 4, 2017
  |  1,625 views

When you are in a store and ready to check out, you go to a queue, and there is a physical register. When you are online, you still add things to a cart and then follow a checkout flow. But how much longer will these paradigms still exist? Consumers can now make purchases from practically anywhere, anytime, with on-demand and in-context conversion.

The evolution of the point of sale (POS) has gone from the cash register to the online cart to now virtually anything.

Today, instead of making a trip to the store to buy shampoo, or searching for it online, you can shout out to your Amazon Alexa or other voice-activated device while you are in the shower... and have it on your doorstep in a matter of hours.

To satisfy such evolving demand, marketers must meet consumers' expectations by being available to users—wherever those users might be.

With all the emerging touchpoints available to consumers, marketers must ensure that they have a holistic digital strategy with clearly defined goals that support the entire organization, beginning with the establishment of a cohesive user experience (UX) across all digital channels.


Ignoring UX, or not getting it right, can be extremely time-consuming and costly. In fact, it is up to 100 times more expensive to fix a UX error after development than it would have been to implement it ahead of time.

Understanding UX and adapting accordingly has never been more crucial for marketers. Here are four steps marketers need to take to ensure successful user experiences.

1. Invest in holistic UX


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Stephanie Trunzo is chief digital officer and COO of PointSource, which brings business, marketing, and technology together to create transformative digital solutions.

LinkedIn: Stephanie Trunzo

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

Comments

  • by Nick Fri Aug 11, 2017 via web

    I'm with you on everything, however doesn't one-click purchasing seem somewhat risky to consumers? (Risky may be too strong a word.) Amazon has had it for years and I won't use it because I feel the need to verify my purchases. I wonder what the numbers are for amazon customers that don't use one-click vs those that do.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!