This lesson digs into how Google understands quality so you can create (and improve) content that gets more visibility. You'll learn why topics and concepts matter more than specific words and letters on the page.
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In the Eye of the Beholder: How Google Evaluates Quality Webpages
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ABOUT THE AUTHOR
Andy Crestodina is a co-founder of Orbit Media, an award-winning digital agency in Chicago. He's provided digital marketing advice to 1,000+ businesses, written 500+ articles, and authored Content Chemistry: The Illustrated Handbook for Content Marketing.
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